Creator Upload Spotify Creators Get Paid More | Jordan Newman (Head of Content Partnerships)
Jan 9, 2026
Join Jordan Newman, Spotify's Head of Content Partnerships, as he reveals exciting updates on Spotify's Partner Program. Discover how lowered eligibility thresholds make monetization more accessible for creators. Jordan explains audience-driven payments that surpass traditional ad rates, ensuring a more stable income. He also discusses the impact of AI on authenticity in social media and introduces new tools for managing sponsorships in video content. Get ready for a deep dive into the future of creator monetization!
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Dual Monetization Boosts Creator Revenue
- Spotify pairs ad revenue with audience-driven payments to create multiple monetization streams for creators.
- Jordan Newman says this dual model rewards video consumption and encourages creators to publish video on Spotify.
Join Early With Lower Eligibility
- Join the Spotify Partner Program with lower thresholds: 1,000 engaged audience members, 2,000 hours consumed in 30 days, and three episodes all time.
- Jordan Newman suggests these reduced thresholds let thousands more creators monetize earlier in their journey.
Consumption Payments Are Higher And Stable
- Audience-driven payouts are primarily based on total hours consumed and are often higher than ad revenue rates.
- Jordan Newman notes these consumption payments produce more predictable income than seasonal ad RPMs.
