Reels $50 Billion Run Rate and the Netflix Podcast Play | Creator Upload

AUDIENCE SURVEY: bit.ly/creatoruploadsurvey

Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.

This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.

In this episode:

-- Meta vs. YouTube: The $50B monetization fight

-- Inside Whaler's pencil factory turned creator hub

-- Why Netflix is licensing iHeart podcasts

-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early

After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.

00:00 Creator Upload Audience Survey

01:09 Inside the Lighthouse Brooklyn Opening

03:59 Whaler's Creator Hub Model

07:08 Advertising Legends: Haggerty & Droga

11:29 Why This Hub Might Actually Work

14:20 Thanks to Viral Nation

14:41 Meta Earnings: Reels $50B Run Rate

18:21 The Creator "Uprising" Over Rev Share

20:28 YouTube Earnings: Shorts vs. Long-Form

23:20 Netflix's Podcast Exclusivity Play

26:43 Netflix and "Background Content"

28:47 Upload: TikTok's New Award Show

30:51 Upload: Canon's $100k Creator Contest

31:31 Lauren's Selfie Stick Pitch

34:08 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand