AUDIENCE SURVEY: bit.ly/creatoruploadsurvey
Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.
This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.
In this episode:
-- Meta vs. YouTube: The $50B monetization fight
-- Inside Whaler's pencil factory turned creator hub
-- Why Netflix is licensing iHeart podcasts
-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early
After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.
00:00 Creator Upload Audience Survey
01:09 Inside the Lighthouse Brooklyn Opening
03:59 Whaler's Creator Hub Model
07:08 Advertising Legends: Haggerty & Droga
11:29 Why This Hub Might Actually Work
14:20 Thanks to Viral Nation
14:41 Meta Earnings: Reels $50B Run Rate
18:21 The Creator "Uprising" Over Rev Share
20:28 YouTube Earnings: Shorts vs. Long-Form
23:20 Netflix's Podcast Exclusivity Play
26:43 Netflix and "Background Content"
28:47 Upload: TikTok's New Award Show
30:51 Upload: Canon's $100k Creator Contest
31:31 Lauren's Selfie Stick Pitch
34:08 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
