Creator Upload Meet the CEO Closing the Billion Dollar Creator Money Gap (Arthur Leopold, Agentio)
Jan 16, 2026
Arthur Leopold, CEO of Agentio and author of the Ultimate 2026 YouTube Creator Marketing Playbook, joins the conversation to explain how his platform automates creator integrations, enabling brands to allocate paid media budgets as simply as Facebook ads. He dives into the 'carcinization' of media, where major companies like Disney are adopting TikTok-style formats. Leopold also shares insights on why micro creators often outperform macro stars and discusses the closing gap between influencer budgets and traditional media spending.
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The 'Carcinization' Of Media UX
- Legacy media is converging on vertical, short-form feeds as companies copy TikTok's UX.
- Disney, Netflix and others now add TikTok-style vertical feeds to reach younger audiences.
Actively Use YouTube Parental Controls
- Use YouTube's new parental controls to limit teen Shorts time and consider setting limits to zero if needed.
- Parents should learn device and app controls proactively to prevent secret late-night consumption.
Creators Capture Attention, Not Ad Dollars
- Half of consumer attention is creator content but only ~2% of ad spend goes to creators today.
- Agentio positions creator integrations as a media channel to shift hundreds of billions of ad dollars to creators.