Interview starts at 10:48.
Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.
In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.
What you’ll learn:
-- Why everything is evolving into vertical video
-- How Agentio automates buying creator ads like Facebook ads
-- Why micro creators often convert better than macro stars
-- How the gap between influencer budgets and paid media budgets is closing
-- Kai Cenat's "retirement"
-- Fixated's acquisition of the world's largest Roblox creator rep firm
00:00 Introduction
00:25 The Carcinization of Media
02:13 Disney & Others Copy TikTok
06:38 YouTube’s New Parental Controls
10:48 Arthur Leopold & Agentio
12:01 Automating Creator Ad Buys
15:25 The Impact of Long-Term Deals
18:25 Why YouTube Ads Last Longer
20:02 Micro vs. Macro Creators
23:14 Unlocking Paid Media Budgets
28:30 Fixated Acquires Ellify
32:00 Kai Cenat "Quits" the Grind
33:40 Golden Globes & Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
