How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.

What you’ll learn:

-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.

-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.

-- Screens in Schools: The debate over EdTech and declining test scores.

00:00 We need your help! (Survey)

01:09 Thanksgiving Turkeys & Spatchcocking

04:08 Are screens ruining education?

10:06 Intro to Rich Bloom & Viral Nation

11:14 $37 Billion Creator Ad Spend

16:50 Interview: Rich Bloom from Tubi

17:35 Creating "Rabbit Holes of Fandom"

22:31 Tubi’s Deal Structures for Creators

25:24 Exclusive Shows & Creative Freedom

28:07 The Fox & Super Bowl Connection

31:58 Is Tubi competing with YouTube?

37:33 Acquiring Creator Libraries

42:58 Upload: Investing in Taylor Cannon

46:39 Upload: Agentio Raises $40M

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand