Creator Upload Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload
Dec 5, 2025
In this episode, journalist Sam Gutelle from Tubefilter dives into the evolution of Twitch and anticipates its 2025 trends. He highlights how professional athletes, like Cam Skattebo, are leveraging streaming to enhance their personal brands and engage with fans more directly. The conversation also discusses the shift in sports fandom, focusing on individual athletes rather than teams. Additionally, the hosts explore the successful blend of traditional media and digital creators, exemplified by the high viewership of the Dancing With the Stars finale.
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Dancing With The Stars' Creator Finale
- Lauren recounts Dancing With The Stars producing a cinematic, audience-free freestyle for Whitney Leavitt and Mark Ballas after backlash and elimination.
- She highlights ABC partnering with Alex Cooper to air an in-depth interview and extend the show's reach into creator audiences.
Broadcast Embraces Creator Cannibalization
- Lauren argues traditional broadcast must embrace creator formats even if they cannibalize parts of the show because it expands audience and cultural relevance.
- She calls ABC's fast execution a watershed moment breaking institutional approval norms in broadcast TV.
Creators Drive Broadcast Ratings Spike
- Joshua cites ratings: season 34 DWTS finale drew 9.24 million viewers, up from 6.37 million the prior year.
- He frames those numbers as proof creators drive measurable broadcast viewership gains.