AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.
The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s.
Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.
Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
00:00 6 Years & The Audience Survey
01:09 Intro: Party Hopping in NYC
03:07 Dancing With The Stars Embraces Creators
05:19 The Alex Cooper x ABC Partnership
07:34 Why Broadcast Needs Creators (The Numbers)
12:44 Sponsor: Viral Nation
13:12 Spotify Wrapped for Creator
14:40 YouTube Recap & Personality Types
16:56 Sam Gutelle on Twitch's 2025 Stats
18:17 Why Athletes Are Taking Over Twitch
23:44 The Shift in Sports Fandom
28:11 Download: MKBHD Shuts Down Panels
30:14 Lessons for Creator-Founders
31:48 Upload: MrBeast Partners with Rockefeller
Thanks for Viral Nation for partnering with us for this video.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
