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The Agency Hour

Latest episodes

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Oct 12, 2023 • 58min

Crafting Success: Unveiling TradieWebGuys' Secret Sauce with Matt Jones

In Episode 92 of "The Agency Hour" podcast, we're joined by none other than Matt Jones, the Go-to Tradie Guy and Founder & Director of TradieWebGuys. Matt's expertise lies in delivering tailored digital solutions for tradies, and he's here to drop some serious wisdom.   Episode Highlights: Clients' Needs vs. Wants: Delve into the importance of focusing on the actual outcome for end-users and deciphering what clients truly need versus what they think they want. (Time Stamp: 06:30) The Referral Myth: Why relying solely on referrals and word-of-mouth may not be a sustainable strategy.  Saying No to Other Verticals: Find out why it's sometimes necessary to turn away more work than you take in.  Refusing to Be a Coach: Why Matt is adamant about not becoming a coach despite his expertise.  Outcome-Oriented Approach: Understand why it's all about the outcome for the absolute end-user.  AI and Strategic Value: Gain insights into leveraging AI and where the real value lies in the strategy.    Handy Links: TradieWebGuys Matt Jones HighLevel 10web.io Relume Framer The Site Shed Podcast The Site Shed Group E2M Solutions   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin   Thanks for tuning in to "The Agency Hour" podcast, and a massive thanks to Matt for sharing his invaluable insights. Don't forget to subscribe and share this episode with anyone who's eager to learn the secrets of digital success.
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Oct 5, 2023 • 1h 4min

The Future of WordPress Hosting: Navigating the Maze with Patrick Gallagher

This week, on "The Agency Hour" podcast, we're thrilled to welcome Patrick Gallagher, the Co-founder and CEO of GridPane, as we delve into the future of WordPress hosting and the challenges faced by web design and digital agency owners. From Patrick's journey in the agency space to the problem with conventional hosting plans, we uncover valuable insights into building dedicated hosting environments, leveraging AI, and more. Join us for a candid conversation about why you don't owe your clients good hosting and how transparency is key to scaling your agency.   Episode Highlights: Moving Beyond WPEngine: Why conventional hosting plans fall short. Client Hosting Expectations: Why you don't owe your clients good hosting. Hosting vs. Care Plans: The distinction between hosting and care services. Ultimate Down Sell: Unveiling the potential of hosting as a powerful down-sell strategy. AI in Action: How GridPane leverages artificial intelligence for efficiency. WordPress Direction: Insights into the future direction of WordPress.   Handy Links: GridPane.com Framer Relume MavCon E2M Solutions   Get a Personalized Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com     Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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Sep 15, 2023 • 47min

Elevating Your Agency's Security Game

This week, we're thrilled to have Laura Bell Main—the Mary Poppins of security—joining us for an eye-opening discussion. Laura’s resume is as diverse as it is impressive; she's consulted for a variety of organizations, ranging from local mom-and-pop stores, to firefighter widow support organizations to behemoths like NAB, Lockheed Martin, and other major companies in the financial district. Episode Highlights: Security as a Core Offering: Why integrating security into your services is not just an optional add-on but a critical necessity. The SaaS and Hosting Gamble: Should you place blind trust in the security measures of SaaS and hosting companies? Laura dishes out some home truths. The Mexican Restaurant Book Deal: Hear the quirky tale of how Laura received a book offer while dining in a Mexican restaurant. It’s Not Personal, It’s Security: Why no company is too small to be targeted by a security attack and what you can do about it. The Wordpress Plug-In Myth: Think your Wordpress plug-ins offer enough security? Think again. Handy Links: MavCon Agencymavericks E2M Solutions The Challenger Sale safestack.io Linkedin   Get a Personalized Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com     Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin  
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Sep 8, 2023 • 37min

Man vs Machine: Embracing AI and the Robot Uprising

This week, we're joined by Max Jeffcote, our multi-talented Creative Director and Founder of Little Gorilla Video Productions. Who better to demystify the complex world of AI than the man who's hustling to make himself obsolete? In this episode, we dive into: The impending robot uprising and who should really be worried. The AI tools we're actively trialing at Agency Mavericks. What the future landscape looks like for humans in the AI era. Why Max is paradoxically laboring to have AI replace him. Whether you're skeptical about AI, excited about its possibilities, or simply curious about what it means for your agency, this episode is a must-listen! Handy Links: MavCon Agencymavericks E2M Solutions swellai.com descript.com semrush.com writesonic.com bardeen.ai recast.studio   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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Sep 4, 2023 • 30min

The Power of SOPs: From Burglary to Business as Usual

Prepare for a harrowing tale of resilience and ingenuity as we hear from Thomas Amos, Agency Mavericks Coach & founder and CEO of and DesignBox.co.uk Thomas and his team weathered a catastrophic burglary that wiped out his agency's equipment and data—twice. The lifeline? Standard Operating Procedures (SOPs). This week, we explore the transformative power of SOPs, not just as an insurance policy for worst-case scenarios, but as a tool for freeing agency owners from becoming 'the do-it-all person.'If you find yourself mired in every task, drowning in responsibilities, SOPs can be your flotation device. Hosted by Johnny Flash, this episode is a masterstroke for any agency owner. It combines hard lessons, actionable strategies, and even a dash of Star Wars for good measure.Handy Links: DesignBox E2M Solutions MavCon   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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Aug 25, 2023 • 1h 3min

How To Be an Effective Leader

Welcome to the latest episode of The Agency Hour Podcast, where we dive into the nitty-gritty of running a thriving web design and digital agency. Our guest, Manish Dudharejia, CEO of E2M Solutions, oversees an astonishing 180 staff members all under one roof. He'll share his secrets on managing such a massive team and why he's not completely mad (yet). Together, we'll explore how to increase capacity in your agency, the intriguing manufacturing process of Apple, and the importance of encouraging mistakes to foster growth within your team.   Handy Links: E2M Solutions MavCon   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
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Aug 18, 2023 • 46min

Proposals vs Statements of Work

Welcome to the Agency Hour Podcast, your backstage pass to the agency world. In this episode, we're joined by Joe Ardeeser. Joe the Founder of SmartPricingTable.com and an expert at creating proposals for agencies. Wait a minute, what, writing proposals? We've been recommending our agency clients to stop writing proposals completely so things may get a little heated. Plus, we're tackling the not-so-great parts of agency life and dishing out fixes. Ever wondered how those super successful agencies do their thing? We're spilling the beans. Oh, and we're sneaking in some AI chatter for the future buffs. Handy Links: smartpricingtable.com E2M Solutions MavCon   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok  
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Aug 11, 2023 • 50min

The Future of Work with Ira Wolfe

Welcome to The Agency Podcast, your guide to unlocking abundance in the world of web design and digital agencies. Join us this week as we sit down with the extraordinary Ira Wolfe. Meet Ira Wolfe, the TEDx speaker, 6X author, and Top 5 Global Thought Leader on the future of work, HR, and adaptability. With a background as diverse as dentistry and neuroscience, Ira brings fresh perspectives to our conversation. In this episode, we challenge traditional job titles and delve into the future of work. Discover the one thing AI can't replicate and explore how it's key to our human potential. We focus on employee wellbeing and unveil a new success model that intertwines personal growth with professional achievement. And we ask, can happiness drive productivity or is it the other way around?   Handy Links: adaptabilitytoolkit.com irawolfe.com/the-change-book-order-form Good Authority - Jonathan Raymond irawolfe.com linkedin.com/in/irawolfe E2M Solutions MavCon   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
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Aug 4, 2023 • 38min

Reducing growing pains with Juliana Marulanda

In this episode, we welcome Juliana Marulanda to shed light on the myriad challenges agencies often encounter as they hit different revenue benchmarks, and the strategies that can help them break these ceilings by leveraging the right resources. Juliana and Johnny embark on an in-depth discussion about reducing the growing pains inherent in scaling marketing agencies, and the dynamic journey of transitioning from an operator to a CEO, and eventually, an investor. They talk about how marketing strategies inevitably need to evolve as agencies expand, and they discuss the often neglected component in marketing - management technology. Juliana shares valuable insights on the pillars of process, which are integral to any successful agency. They delve into the importance of delivering consistent client results through solid processes, focusing particularly on the 'Four Pillars of Process.' One of the most exciting parts of their conversation is diagnosing what Juliana calls 'Founder-itis,' a growth bottleneck that can hinder an agency's potential. They discuss how important it is for the Subject Matter Expert to effectively 'download their brain,' which means transferring their unique knowledge to the team for the agency's continued success. The episode also touches upon the strategic use of White Label services and its impact on business growth. Lastly, Juliana imparts some quick, actionable tips for enhancing your business operations and profitability. Don't miss out on this engaging conversation, packed with a wealth of insights and practical advice that can revolutionize the way you run and grow your agency.Handy Links: MavCon Scaletime.co Agencymavericks E2M Solutions   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
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Jul 21, 2023 • 39min

The real reason the numbers in your agency matter

This week, we've got Erin Jenkins joining us. She's a Mavericks Club member and also runs her own agency, Second Click Media, out of North Carolina. We explore her journey, going from freelancing to running her own agency. Erin's got some super interesting insights around packaging your services into a signature system. We also talk about how changing your mindset can help you figure out who you really are. And lastly, we get into why the numbers in your agency really do matter. If you need to boost your bandwidth and capacity so you can service more clients and increase your recurring revenue, be sure to visit E2M @ https://www.e2msolutions.com/agency-mavericks. If you'd like to work with us to take your grow your agency so you can free up your time, increase your profit margins and spend more time with the people you care about, click the link and let's have chat.  https://www.agencymavericks.com/clarity-call/  Join us live and in person at MavCon.MavCon is a private event for members of the Mavericks Club mastermind program (LIMITED tickets available)   Handy Links: E2M Solutions MavCon   Free Training: The Simplified Agency Discover the new way to create more profit from your agency and have more time with your family.   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok  

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