The Agency Hour

In this episode of The Agency Hour podcast, join Troy Dean as he chats with Ryan Mathews, an expert funnel analyser, YouTuber, and member of the Mavericks Club. Ryan is the founder of Funnel Architecture, where he specialises in turning visitors into customers through effective sales funnels and website optimisation. Today, we dive into the transformative power of video for agency growth and client acquisition. Ryan shares his journey from dabbling in YouTube to fully embracing video as a core marketing strategy. Discover how he leverages credibility from other video creators while staying true to himself, determines which businesses can most benefit from video, and uses YouTube as a powerful lead nurturing mechanism. Ryan also opens up about overcoming the fear of being on camera and finding the confidence to consistently produce engaging content. If you're looking to enhance your marketing and acquisition strategy, build stronger client relationships, or simply gain the confidence to step in front of the camera, this episode is packed with insights and practical advice. Learn how to harness the potential of video to transform your agency and drive sustainable growth.     Handy Links: Ryan Mathews YouTube Channel Funnel Architecture MavCon E2M Solutions HighLevel   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

This week on The Agency Hour podcast we chat with Duncan Isaksen-Loxton, founder and CEO of SixFive. SixFive is a dynamic technology partner specialising in Google Workspace, WordPress, and CRM solutions for small businesses. We dive into the essential strategies for scaling your agency through effective team management, leveraging SOPs, and embracing new tech solutions. Duncan shares his journey from web developer to leading a comprehensive IT solutions agency. He discusses how he overcame the fear of hiring, built a geographically dispersed team, and implemented robust SOPs to ensure seamless operations. Duncan's insights on managing client expectations, improving productivity, and ensuring data security are invaluable for any agency looking to scale efficiently. If you're navigating the challenges of growing a team, maintaining operational efficiency, or enhancing client satisfaction, this episode is packed with actionable advice to help you transform your agency's approach and achieve sustainable growth.   Handy Links: MavCon SixFive E2M Solutions HighLevel SixfiveTV   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Join us as we chat with Simon Chin, founder and CEO of Flowstate Agency. Flowstate is at the forefront of email marketing, enhancing customer engagement and value for e-commerce stores. We unpack the transformative approach of using paid discovery to streamline agency operations and increase recurring revenue. Simon shares his journey from a generalist in digital marketing to spearheading a niche agency. Learn about the pivotal changes that helped his agency scale, from hiring key roles early on to implementing strategic paid discovery sessions that solidify client relationships and ensure project success. If you've ever struggled with scope creep, client retention, or converting one-off projects to long-term engagements, this episode will provide you with a blueprint to redefine your agency's approach to client engagements and secure a stable revenue stream.   Handy Links: MavCon Flowstate Linkedin Contact Flowstate E2M Solutions HighLevel   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

This week on The Agency Hour podcast, we're venturing into the crucial yet often overlooked realm of digital accessibility with the insightful Chris Hinds, part owner of Equalize Digital. Since 2015, Chris has focused on WordPress and accessibility, working from a business development and project management standpoint. With an impressive track record of enhancing accessibility for organizations as diverse as small businesses to NASA, Chris shares invaluable insights on why prioritizing digital accessibility is not just about compliance—it's a golden opportunity for growth, innovation, and reaching wider audiences. Join us as Troy Dean and Chris Hinds unravel the layers of digital accessibility, demonstrating its significance beyond legal compliance to its role as a powerful tool for agency growth and client satisfaction. Discover how addressing simple, detectable issues on a website’s homepage can catapult it into the top 5% of accessible websites globally, and why this matters more than you think.   Handy Links: Equalize Digital Chris Hinds Twitter Web Content Accessibility Guidelines (WCAG) Website Accessibility Checklist WebA Million Report Accessibility Checker (WordPress Plugin) Wave Browser Extension E2M Solutions HighLevel     Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Let's cut to the chase – trust isn't just important; it's everything. Without it, your business is sinking before it even sets sail. But trust isn't built overnight; it's earned through consistent, genuine interactions with your audience. Transparency is your secret weapon.  So, we decided to create the most boring podcast ever, to answer our most frequently asked questions as honestly as possible. No BS, just Troy Dean, warts and all.   Handy Links: Chat with our team HighLevel E2M Solutions Wall of love     Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

This week on The Agency Hour Podcast, we're excited to welcome Sam Carlson, Co-Founder of UpHex, a revolutionary software that's reshaping the Facebook advertising landscape for digital agencies. Sam shares his journey from digital agency owner to developing UpHex, addressing the challenges of managing social media campaigns. We discuss UpHex's role in streamlining ad launches, enabling agencies to focus more on strategy and creativity. Join Troy Dean and special guest Sam Carlson for an episode filled with insights on leveraging UpHex for more efficient and impactful social media marketing.   Handy Links: UpHex UpHex YouTube Channel HighLevel E2M Solutions     Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Join us as we explore the future of creativity, the importance of carving out "Me Time," and the daily routines of a CEO. Discover the transformative power of working on your business rather than in it, and learn when it's practical to reach out to a white label partner to scale your agency efficiently. Whether you're just starting in your business or a seasoned agency owner, this episode is packed with actionable advice to help you scale, optimize your time, and prioritize mental health. Tune in to gain valuable insights and unlock new possibilities for your agency's growth.     Handy Links: MavCon E2M Solutions HighLevel  JohnnyFlash.com   Get a Personalized Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com      Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Tracking group engagement can be an absolute nightmare. That's why we're thrilled to have Jenna Larson, the CO-Founder of Group Track CRM, join us on The Agency Hour Podcast.  In this episode we explore Jenna's journey from running her own online performance coaching business to accidentally creating Group Track CRM to solve the champaign problem off too many leads, because her lead nurture strategy was working too well. If you are using social media to have conversations with people and eventually nurture them from leads to clients, group track is a no brainer and you won't want to miss this episode.   Handy Links: MavCon E2M Solutions HighLevel  Grouptrack CRM Grouptrack CRM Group Get a Personalized Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com    Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Join our Head of Coaching, Johnny Flash and special guest Coach Jen Sakowski of Agency Mavericks on the Agency Hour podcast for an epic journey through goal setting, overcoming anxiety, and leading with transparency. As the Founder and CEO of Rainey Day Design, Jen shares her inspiring transformation from strating out selling websites at $250 to coaching agency owners towards abundance. Discover the power of understanding your 'why', nailing down daily disciplines, and setting goals beyond business to encompass personal growth. Learn how to shift your mindset, overcome imposter syndrome, and lead a team to success with enthusiasm.   Handy Links: MavCon Raney Day Design E2M Solutions HighLevel  Johnny Flash Productions Get a Personalized Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com    Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Step into the world of specialized SEO with Simon Mauger, CEO of Practice Edge. In this episode of the Agency Hour podcast we delve into Simon's unique 'SCOOTER' framework, a proven strategy for delivering outstanding results in healthcare marketing. Learn the intricacies of SEO, from content creation to on-page and off-page tactics, and discover how to measure excellence and results effectively.   Handy Links: MavCon PracticeEdge E2M Solutions HighLevel  Get a Personalized Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com    Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin