As A Creator - Interviews with Content Creators

Today we sit down with Miranda Knight, the Senior Brand Experience Manager behind the incredible social media growth of Pashion Footwear. Pashion Footwear made waves as the 3rd top growing Instagram account in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves. If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on Shark Tank. In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry. Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth. Thank you to our sponsor CharCharms. CharCharms is the one and only water bottle accessory company making hydration fun!

Abby Rosilier, the founder of Abby Rose Cases, shares her inspiring journey of building a thriving phone case business. She dives into creating viral TikTok videos and the power of consistent posting. Abby reveals her secrets to leveraging TikTok Live for sales, employing interactive games to engage viewers. She also discusses the challenges of editing long videos and the benefits of switching to a business account. Plus, she offers valuable tips for budding entrepreneurs and her ambitious plans for future growth in the phone case market.

In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company! Overview of our conversation: 00:00 Introduction and Background 01:35 Getting Started in the Industry 06:07 Building a Talent Roster 07:38 Identifying Potential in Content Creators 10:42 Leaning into Virality 13:14 Growth and Sustainability in the Creator Space 15:26 Reaching a Sustainable Income 17:44 Financial Considerations for Creators 19:06 Income of Influencers 20:47 Opportunities for Full-Time Creators 22:45 When to Get an Agent or Management Company 24:33 Outreach and Inbound Management 26:53 Unfilled Niches in the Creator Space 29:24 Content Creators Discussing Sobriety 30:24 Niche Management Agencies 33:06 The Need for Niche Agents 34:55 Creating Specialized Management Companies Connect with Charlotte Trecartin on LinkedIn, and follow As A Creator on Instagram

Dive into the fascinating world of rug-making on TikTok with a creator who turned a quirky niche into a viral sensation. Discover her journey from mundane content to 6.9 million followers and innovative strategies for audience engagement. Learn the importance of originality and authenticity in content creation, alongside tips on brand collaborations with companies like Coca-Cola and Marvel. Plus, hear about a humorous rug-for-Big Mac trade that highlights the spontaneous nature of creativity in the digital landscape!

In this conversation, Julia, a successful TikTok creator (@freebiesandmore) with over a million followers, shares her journey and insights into leveraging TikTok Shop for income. She started on social media as a couponer and gradually transitioned to TikTok, where she experienced rapid growth. Julia discusses the importance of consistency, finding a niche, and understanding your audience. She also shares her strategies for choosing products to promote on TikTok Shop and negotiating brand deals. Julia believes that TikTok Shop is the future and offers valuable tips for creators looking to monetize their TikTok content.Takeaways This podcast has the CUTEST sponsor, you might be shocked when you click this link. 00:00 Introduction and Background 03:06 Starting on Social Media 06:18 Transition to TikTok 11:44 Becoming a Full-Time Creator 15:12 Income Sources: Brand Deals and TikTok Shop 18:46 Choosing Products for TikTok Shop 22:09 Working with Brands and Negotiating Deals 24:47 The Future of TikTok Shop 30:18 Tips for Linking TikTok Shop Products Follow @AsACreator on Instagram

In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability. Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives. Working with Influencer Managers and Talent Agencies Collaboration with Marketing Teams Tips for Building an Influencer Strategy Integrating UGC in Marketing Mix Balancing Brand Voice and UGC Giving Direction for UGC Campaigns Educating and Empowering Influencers Providing Direction and Ideas for Content Challenges and Unexpected Results Future Trends in Influencer Marketing Connect with Sarah Grosz This episode has the CUTEST sponsor EVER! Only click if you like cute things. Follow As A Creator Connect with Sarah on Instagram & LinkedIn

Austin Maxwell, co-founder of The Maxwells Travel, dives into the world of social media monetization and growth strategies. He shares how he and his wife grew their travel page to over 600k followers through daily content and engaging videos. The couple emphasizes the importance of providing value and genuine engagement with their audience. Austin also discusses their journey into affiliate marketing and offers motivation tips for aspiring creators. Plus, he shares tricks for repurposing content across platforms like TikTok!

In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms. He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals. Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager. This Episode Is Sponsored by CHARCHARMS! The Cutest Things Ever Follow Kanga Coolers on Instagram, TikTok & LinkedIn Introduction and Delegation Discovering TikTok Early Success on TikTok Team Effort and Time Constraints Value of TikTok for Revenue Generation Expanding to Other Social Media Platforms Recruiting through Brand Ambassador Program Creating a Brand Ambassador Program Organizing Content Creation Giving Creative Freedom to Social Media Manager Delegation as a Founder Managing Brand Perception Embracing Opinions and Building Relationships Different Brand Voices on Different Channels Sharing Mistakes and Wins Taking Advantage of Opportunities

This episode makes me want to be an Amazon Fashion Influencer SOOO badly! Denise broke it down for us. How she makes content, how she makes money, and how much she makes from her Amazon Affiliate links... *hint* (it's a lot). This was an awesome conversion and I know I learned a ton. One of the biggest takeaways, is how she relies on SEO for people to find her videos. She breaks down her SEO/hashtag strategy and why it works. The only thing not fashionable about Denise, is that she doesn't have any CharCharms (yet). Go shop CharCharms at CharCharms.com. Follow Denise on all her platforms here Follow As A Creator on all platforms here

In this episode I talked to Sully Finlay, the full time CPA who goes viral in every video he posts. Even though he's a full time CPA, he does standup comedy which is where he gets his humor from! This was a great conversation where we talked about his rocky 8 month start on TikTok and how that quickly changed when he found a relatable style for his comedic skit videos. We also talk about his strategy to posting daily on social media, and what it's like working with brands. This episode is sponsored by CharCharms! Shop CharCharms Water Bottle Accessories here. Follow Sully Finlay on all platforms here Follow As A Creator here