In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability.

Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives.

Working with Influencer Managers and Talent Agencies
Collaboration with Marketing Teams
Tips for Building an Influencer Strategy
Integrating UGC in Marketing Mix
Balancing Brand Voice and UGC
Giving Direction for UGC Campaigns
Educating and Empowering Influencers
Providing Direction and Ideas for Content
Challenges and Unexpected Results
Future Trends in Influencer Marketing
Connect with Sarah Grosz

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How Allbirds lands the BEST influencers | Influencer Strategy with Sarah Grosz (pt 2)