In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company!
Overview of our conversation:
00:00 Introduction and Background
01:35 Getting Started in the Industry
06:07 Building a Talent Roster
07:38 Identifying Potential in Content Creators
10:42 Leaning into Virality
13:14 Growth and Sustainability in the Creator Space
15:26 Reaching a Sustainable Income
17:44 Financial Considerations for Creators
19:06 Income of Influencers
20:47 Opportunities for Full-Time Creators
22:45 When to Get an Agent or Management Company
24:33 Outreach and Inbound Management
26:53 Unfilled Niches in the Creator Space
29:24 Content Creators Discussing Sobriety
30:24 Niche Management Agencies
33:06 The Need for Niche Agents
34:55 Creating Specialized Management Companies
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As A Creator - Interviews with Content Creators