How to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers

In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms.

He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals.

Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager.

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Introduction and Delegation

Discovering TikTok

Early Success on TikTok

Team Effort and Time Constraints

Value of TikTok for Revenue Generation

Expanding to Other Social Media Platforms

Recruiting through Brand Ambassador Program

Creating a Brand Ambassador Program

Organizing Content Creation

Giving Creative Freedom to Social Media Manager Delegation as a Founder

Managing Brand Perception

Embracing Opinions and Building Relationships

Different Brand Voices on Different Channels

Sharing Mistakes and Wins

Taking Advantage of Opportunities