As A Creator - Interviews with Content Creators
Using FaceBook Reels to Grow a FaceBook Page to 600k+ Followers with Austin Maxwell CoFounder of The Maxwells Travel
Jan 8, 2024
Austin Maxwell, co-founder of The Maxwells Travel, dives into the world of social media monetization and growth strategies. He shares how he and his wife grew their travel page to over 600k followers through daily content and engaging videos. The couple emphasizes the importance of providing value and genuine engagement with their audience. Austin also discusses their journey into affiliate marketing and offers motivation tips for aspiring creators. Plus, he shares tricks for repurposing content across platforms like TikTok!
27:59
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Quick takeaways
- Austin and Courtney's commitment to daily content creation and repurposing strategies significantly boosted their Facebook followers to over 850,000.
- Prioritizing community trust and genuine engagement over immediate monetization allows for sustainable growth and long-term financial freedom in their content creation journey.
Deep dives
The Evolution of The Maxwell's Travel
The Maxwell's Travel began as a passion project for Austin and Courtney during their honeymoon, where they vowed to post daily for six months to evaluate their growth. This commitment led to impressive follower increases across their platforms, especially on Facebook, where they gained significant traction. Their strategy involved posting high volumes of content, primarily starting from TikTok and sharing it on other platforms without creating unique variations. The results were evident when they significantly boosted their follower count to nearly 850,000 collectively by the end of 2023.
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