As A Creator - Interviews with Content Creators
Secrets to Growing a Phone Case Business on TikTok with Abby Rosilier, Founder of @AbbyRoseCases (300k)
Feb 12, 2024
Abby Rosilier, the founder of Abby Rose Cases, shares her inspiring journey of building a thriving phone case business. She dives into creating viral TikTok videos and the power of consistent posting. Abby reveals her secrets to leveraging TikTok Live for sales, employing interactive games to engage viewers. She also discusses the challenges of editing long videos and the benefits of switching to a business account. Plus, she offers valuable tips for budding entrepreneurs and her ambitious plans for future growth in the phone case market.
33:47
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Quick takeaways
- Abby Rosilier emphasized the power of authentic and spontaneous content on TikTok, which led to significant viral success for her brand.
- Utilizing TikTok Live effectively transformed customer interactions and sales, enhancing engagement through fun elements like games and real-time connections.
Deep dives
Building a Successful Brand on Social Media
Abby Rose Cases gained substantial traction on TikTok and Instagram by leveraging viral content and authentic engagement. Initially, Abby started taking orders through Instagram, but her significant growth came during the pandemic when a video featuring her and her twin sister making phone cases on vacation went viral, generating significant sales. This experience highlights the impact of creative and spontaneous content on social media, particularly in a medium where trends can rapidly escalate visibility. Abby demonstrated the unpredictability of social media growth, emphasizing that while Instagram requires consistent strategy, TikTok fosters more organic viral potential.
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