Marketing Happy Hour

This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media. Here's a peek at what we cover in this episode: [00:03:49] - Bri shares her career journey as a post-grad, tips for landing a job with an aspirational brand like Lyft, insight for anyone hiring an intern to ensure a meaningful experience, and a peek into her day to day as Social Media Manager at Lyft. [00:13:25] - Bri shares her experience launching Adobe's TikTok during her first year on their team and working with creators to craft the voice of the platform, and shares her best TikTok tips for brands today. [00:22:01] - Bri offers advice around how to appropriately join in on trending conversation as a brand and how to maximize your brand's results on each platform while engaging in trends. [00:31:34] - Bri fires off her top tip for each platform: Instagram, TikTok, LinkedIn, Facebook, Twitter, BeReal + Lemon8 [00:36:14] - Hear why Bri says 2023 is the year of partnering with niche, unique creators. Bri also runs through her list of predictions for the future of social, including her thoughts on Facebook Marketplace, hashtags, Instagram stories, creators on Twitter, TikTok lives, and the role of community management in a successful social strategy. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Bri's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW: Download the Dream Career Game Plan!⁠ ⁠NEW: Check out our website!⁠ ⁠NEW: Join our email list!⁠ Connect with Bri on Linkedin Follow MHH on Social: ⁠Instagram⁠ | ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠TikTok⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a peek at what we cover in this episode: [00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role. [00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand. [00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole. [00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams. [00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Deven's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW: Download the Dream Career Game Plan!⁠ ⁠NEW: Check out our website!⁠ ⁠NEW: Join our email list!⁠ Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com Connect with Deven: LinkedIn | Instagram | TikTok | Twitter Follow MHH on Social: ⁠Instagram⁠ | ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠TikTok⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Emma Wolgast of Thuma. Listen in to Emma's first appearance on MHH Season 2 here: Yes, you CAN work full time and get an MBA. Here's how., then join us as we catch up with her on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Where are they now? guest Emma Wolgast: LinkedIn | Instagram | Twitter Learn more about Thuma: Instagram | TikTok | thuma.co Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie sit down with Daily Drills founders Kennedy Crichlow and Mary Ralph Lawson Bradley ("Kenn" and "Ralph") to chat through their brand marketing and launch strategies, how to work with your BFF, and their best career advice. Here's a peek at what we cover in this episode: [00:03:30] - Kenn and Ralph walk us through their marketing backgrounds and the launch of their clothing brand, Daily Drills. You'll hear why they focus on building a community, the power of just starting, and how they developed a solid (but fun!!!) brand identity. [00:13:32] - Kenn and Ralph share how they marketed the initial launch of the brand with a low budget, and how support will follow when you have quality product. [00:17:13] - Kenn and Ralph explain what their tasks look like as founders, their best advice for getting clear on what you're good at and what you like to do then delegating the rest, and the key to working alongside your BFF. [00:24:09] - Kenn and Ralph reveal their current marketing strategy and the "why" behind it, how letting people in to celebrate with the brand is one of their secrets of success, and the ways they lean in and listen to their community. [00:32:19] - Kenn and Ralph let us in on their content cadence for new product/collection drops. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kennedy + Mary Ralph's episode: Top Tips for Creatives | Lisa Meyer of Beekman 1802 How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Learn more and shop Daily Drills: Instagram | shopdailydrills.com Connect with Kennedy on Instagram | Connect with Mary Ralph on Instagram Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica and Cassie chat with Melissa Jean-Baptiste of Millennial in Debt, the self-described "Beyonce of Personal Finance," to learn all about managing money as a young professional. Melissa shares her best tips for getting out of debt, what we can do early in our careers to set our future selves up for success, and how to make your money work for you. Here's a peek at what we cover in this episode: [00:03:39] - Melissa explains how she went from being $100K in debt to now educating others around personal finance and gives a word of encouragement to anyone struggling to figure out their financials as a young professional. [00:09:22] - Melissa shares common mistakes she sees young professionals make in their personal finances, things we can do to set us up for success, and tips for figuring out what budget works for your needs. [00:14:44] - Melissa gives her best advice around where we should be investing and uncovers how a HYSA (High Yield Savings Account) can help grow your wealth. [00:22:58] - Melissa shares her best tips for getting out of debt, the differences between the "avalanche" and "snowball" methods, and how to find and monetize a side hustle to help you get over debt hurdles. [00:30:47] - Melissa tells us how to prepare financially for a career change, and gives us a peek at her new book: So...This Is Why I'm Broke. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Melissa: Instagram | TikTok | Twitter | LinkedIn Grab a copy of Melissa's book, So...This Is Why I'm Broke Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Sarah Maingot, previously the Brand Director for a prominent and popular Tampa restaurant. Listen in! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Open for Hire guest Sarah Maingot: Instagram | thedownloadcreative.com Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie sit down with AI and ChatGPT expert Elise Victor: a part-time teacher at the University of North Texas, host of an AI speaker series, and founder of TheRAM.ai, set to launch this year. Elise shares her best tips to familiarize yourself with AI and ChatGPT as well as the marketing use cases for these tools that can be an incredible addition to your content creation strategy. Here's a peek at what we cover in this episode: [00:03:40] - Elise walks us through her journey into AI and ChatGPT and explains how we'll see a transformation in the marketing industry with the introduction and development of AI tools. She also provides comfort around job security as these introductions and developments are made. [00:09:36] - Elise shares how marketers can utilize ChatGPT in their roles to write copy, help with language translation and competitive analysis among many other use cases, and addresses concerns around plagiarism when utilizing AI tools. [00:16:12] - Elise uncovers the keys to effectively utilizing ChatGPT: having clear, ultra-specific and detailed goals and knowing how to prompt the tool. [00:22:29] - Elise tells us the differences between ChatGPT and GPT4 and their data limitations. [00:26:33] - Elise shares her best tips (including safety measures) for first timers utilizing the AI tools available, and additional tools to play around with like Canva, Midjourney, Jasper, Claude, Zapier, Originality AI. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Elise's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Elise: elisevictor.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica's chatting with Amy Gaston: a dynamic, vision-driven leader passionate about creating best-in-class brand experiences, previously Director of Experiential Marketing at Magnolia in Waco, TX. In this episode, you'll walk away with Amy's top tips for planning excellent experiential events for brands of any size and her lessons learned in thoughtful leadership throughout her career. Here's a peek at what we cover in this episode: [00:02:50] - Amy walks us through her early career experience as a teacher and coach, going to graduate school for sports management, working in the athletic marketing department at University of North Texas on game day promotion and tailgating experience, then shifting to Magnolia - first as an executive assistant to Joanna Gaines and then moving into the role of Director of Experiential Marketing. [00:08:16] - How the team at Magnolia makes every single encounter matter to their guests by paying attention to every detail and truly valuing the investment that customers are making in supporting the brand. [00:12:10] - Amy shares some of her favorite projects from her time at Magnolia, like their annual Spring at the Silos and Silobration events. She chats through the logistics that go into each event and the team that makes them possible, and explains why events can be so important for your brand. [00:20:30] - Amy uncovers her top 3 tips for experiential marketers: understanding who your audience is/what they are coming to your brand to solve, identifying what your brand's goals are for the specific event or experience (brand affinity vs revenue generating), and experiencing a variety of industry events to make note of the mindful elements that made them special and evaluate whether your brand can replicate a similar experience. [00:23:50] - Erica and Amy discuss what makes a thoughtful leader and why Amy says "winning" is ultimately about caring for people. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Amy's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Amy: Instagram | Twitter | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Ask MHH" bonus series! This week, we're diving into our FREE digital resource: Dream Career Game Plan, and breaking down the workbook's 5 steps: defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth.  Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way! ____ Say hi! DM us on Instagram - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie catch up with Rachel B. Lee, a fearless marketer with experience at Microsoft and Gartner among many other notable companies, now Co-Owner and CMO of StandOut Authority and spending her days helping executives, business owners, and professionals define their personal brand, create influence through content, and build human connections online through the power of LinkedIn. Here's a peek at what we cover in this episode: [00:03:24] - Rachel shares a look into her decade plus of marketing experience and her interesting career journey prior to joining and building StandOut Authority alongside her husband. [00:11:01] - Top tips for building a personal brand, defining your value proposition, and the 4 key things that set you apart: your hard skills, your audience, your differentiation, and your passion. [00:23:25] - How to display your personal brand once you've nailed it down, and how to utilize LinkedIn to advance your career. Rachel shares her best headline tips for becoming searchable and a peek into the LinkedIn creator program. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rachel's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Rachel: LinkedIn | Instagram | Facebook | Twitter | standoutauthority.com Check out Rachel's Headline Analyzer resource! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/