Marketing Happy Hour

This week, Cassie catches up with Chelsea Brinkley, a business consultant and coach helping small business owners create more efficient and organized businesses to gain their freedom and flexibility back. Here's a peek at what we cover in this episode: [00:03:33] - Chelsea shares her journey from working in corporate to becoming a remote executive assistant and eventually an online business manager, helping entrepreneurs and small business owners create more efficient and streamlined businesses. She also uncovers her best tips for making the jump from corporate to freelance, finding remote jobs, and shares how she coaches remote workers to become their best professional self at home. [00:12:32] - Chelsea reveals the mistakes many companies and teams make when it comes to efficiently managing projects, like not having standard operating procedures (SOPs), and delegating before laying foundations.  She also shares her best tips around processes as they apply to marketing, and how automations can be your best friend. [00:24:40] - Chelsea shares tips for managing your email inbox more efficiently. [00:31:27] - Chelsea provides encouragement for anyone looking to create their dream life-first focused business, and how to work through imposter syndrome. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Resources mentioned in this episode: ⁠Free Resource | How to Finally Keep Your Inbox Organized⁠ Other episodes you'll enjoy if you enjoyed Chelsea's episode: Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Personal Branding 101 | Rachel B. Lee of Standout Authority Monetizing Your Online Presence | Marketing & Monetization Strategist Michelle Thames ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Chelsea: chelseabrinkley.com | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Cassie and Erica chat with Tim Dyck of Best Culture Solutions to hear his thoughts on how to stand out as a candidate in the job market today. Here's a peek at what we cover in this episode: [00:05:26] - Tim shares his background in HR, the mission of his business, Best Culture Solutions, and how they're helping employers with recruiting and job seekers with interview coaching and career transitions. He also shares a bit about his podcast: World at Work. [00:07:03] - Tim uncovers the biggest mistakes he sees applicants make when they're applying to jobs, and his best tips for formatting your resume and what content to include. He also gives us his perspective on questions that can trip up applicants, like indicating salary expectations and whether or not to write a cover letter. [00:35:23] - Tim shares his best job searching and interviewing tips, including what to do before you start your search, how to put your best foot forward on challenging questions during the interview process, and encouragement for job seekers that are receiving rejections. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Tim's episode: BONUS! Ask MHH: Dream Career Game Plan Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Tim: tim@bestculturesolutions.ca | LinkedIn Connect with the Best Culture Solutions team: bestculturesolutions.ca | LinkedIn | Facebook | Instagram Listen in to Tim's World at Work podcast Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guests are Karly and Kyrsten of Millennial Social Media Marketing. Listen in to Karly and Kyrsten's first appearance on MHH Season 2 here: Reels 101: What Works?, then join us as we catch up with them on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠ Connect with Where are they now? guests Karly + Kyrsten: Karly's Instagram | Kyrsten's Instagram Listen to Karly + Kyrsten's podcast, The Social Media Diaries Learn more about Millennial Social Media Marketing: Instagram | TikTok | Downloads + Book a Call Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie sit down with Tip Top Proper Cocktails Co-Founder, Neal Cohen, to understand how he and his team created and continue to maintain such a strong brand identity for their canned classic cocktails. In this episode, Neal shares the process of creating and growing a unique brand and provides insight on how to decipher which partnerships and collaboration opportunities are the right fit for your brand. This episode is sponsored by Tip Top Proper Cocktails: visit tiptopcocktails.com to find Tip Top's canned classic cocktails available for online ordering and shipping to 40 states. You can also find Tip Top Proper Cocktails in package stores in 11 states across the country, and on flights with Delta Air Lines. Here's a peek at what we cover in this episode: [00:04:00] - Neal shares the journey that led him to creating single serve cocktail brand Tip Top Proper Cocktails alongside his childhood friend and Co-Founder, Yoni Reisman, outlining their backgrounds in live music and festivals and the desire to create something to cater to the food and beverage needs of that space. He also details how they partnered with renowned Georgia restaurant, Kimball House, to bring Tip Top Proper Cocktails to life. [00:11:09] - Neal explains his role as Chief Brand Officer, and how he and the team created Tip Top's brand identity. He also provides insight around common mistakes brands tend to make when developing their identities and how to avoid them. [00:18:20] - Neal chats through Tip Top's recent product launches (Espresso Martini in partnership with Counter Culture Coffee, Jungle Bird, and Gin Martini) and partnerships/collaborations, and discusses what's ahead for the brand. He also shares more about their ongoing partnership with Delta Airlines and the brand awareness success they've witnessed as a result of thinking about where they can reach new captive audiences. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Follow along with Tip Top Proper Cocktails: ⁠https://tiptopcocktails.com/⁠ | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠

This week, Cassie and Erica chat with Megan Toscano, Performance Marketing Director at charity: water, to uncover her tips for taking calculated risks in performance marketing. Megan also shares her unique approach to ad creative, her thoughts on audience targeting, and how she measures success in ad campaigns. Here's a peek at what we cover in this episode: [00:04:32] - Megan shares her background in photography, her venture to the agency world that taught her how to manage clients, take calculated risks, and turn failures into successes, and how she fell in love with performance marketing while managing visual work for ads. She also walks us through her transition from the agency space to managing acquisition in house at a fitness brand, and ultimately how feeling a disconnection from her work and a desire to make a difference landed her at charity: water. She also uncovers her secrets to being "promotable" in your role! [00:15:20] - Megan explains the key differences between agency and in house marketing work, as well as the differences between marketing nonprofit vs for profit organizations, including the unique sensitivity and transparency that messaging on the nonprofit side entails. [00:25:56] - Megan gives us her best performance marketing insight and explains the importance of strong, compelling ad creative that answers specific questions your unique audience may have. [00:30:32] - Megan shares how she approaches audience targeting, and how understanding your audience from a third party perspective can be helpful in testing new ads. [00:46:40] - Megan shares her predictions for the future of performance marketing and digital paid media - including her thoughts on tracking, diversifying into new channels, and moving beyond direct response advertising. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Megan's episode: Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Performance Marketing 101 | Alex Lewis of Later Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Megan: ⁠Instagram⁠ | ⁠LinkedIn⁠ Check out charity: water: ⁠charitywater.org⁠ | ⁠Instagram⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠

Cheers to 2 YEARS of the Marketing Happy Hour Podcast! Listen in as Cassie and Erica celebrate by sharing what's in our glasses lately (literally and metaphorically), what we're currently up to in our careers (hint: we're totally switching some things up!), advice for marketing professionals in today's workforce, a run through of our top 10 episodes from the past two years (see below), what's next for Marketing Happy Hour, and how you can snag a FREE MHH sticker! We're so grateful to all of you, our listeners, and appreciate every minute you take out of your day to tune in to Marketing Happy Hour! Thank you for being here, and stay tuned for more exciting things in the months ahead! Catch up on our Top 10 episodes: How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills Product Marketing 101: Your Go-To Market Toolkit | Jaylen Adams of Rare Beauty Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Performance Marketing 101 | Alex Lewis of Later PR 101: Set Yourself Apart | Alice Hampton of ACP Management Content Creation + The Future of Digital | Ashlie Head of L'Oréal Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠

This week, Erica catches up with Jacob Duarte, U.S. Media Relations Supervisor at McDonald's, to walk through career advice for communications professionals, how to build and maintain relationships with journalists and craft unique messaging, and how McDonald's continues to remain culturally relevant and speak to a variety of generations at the same time. Here's a peek at what we cover in this episode: [00:03:50] - Jacob shares his unique career trajectory utilizing his degree in PR in the QSR (Quick Service Restaurant) space, starting at Taco Bell and ultimately transitioning over to McDonald's. [00:05:58] - Jacob provides advice around mentor/mentee relationships, including how to find and maintain thriving network relationships. [00:11:52] - Jacob shares what his day to day looks like as U.S. Media Relations Supervisor at McDonald's and provides actionable tips for communications professionals attempting to share their brand story in the media today. He also explains how to curate relationships with journalists by giving them exclusivity to information they can't find on their own. [00:17:24] - How McDonald's is maintaining cultural relevance as a long lasting legacy brand and attracting Gen Z attention by going beyond the menu to look at their passion points and infuse them into initiatives however and whenever they can. [00:21:46] - Jacob shares some of his favorite campaigns he's been able to craft messaging around, including the Mariah Menu, the Cardi B and Offset meal, and the LTOs (limited time offers) he gets to curate messaging and press around (like the new summertime favorite Strawberry Shortcake McFlurry and Grimace's Birthday Meal). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jacob's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon Stories with Impact: How to Land Press Placements | Emmy Liederman of Adweek ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Jacob on ⁠LinkedIn⁠ | ⁠Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠ ⁠⁠⁠

This week, Cassie and Erica catch up with Social Media Consultant Rachel Karten, known for her Link in Bio newsletter, to chat through all things social media and what it means to create your own dream career path through consulting work. Here's a peek at what we cover in this episode: [00:03:13] - Rachel shares a look at her 10 years of experience in social media, from Plated to Bon Appetit, and her transition to consulting for brands like CAVA and west elm. We go over how she initially found clients, her "getting started" tips for someone who wants to break into consulting, why LinkedIn and Twitter are important in that journey, and how starting a newsletter can introduce your services to new prospective clients. [00:08:26] - Rachel dives into her experience working with one of our favorite brands, CAVA, as a consultant, focusing on collaborations and partnerships and growing their social followings, and how she's maintained great client relationships with brands like CAVA by building trust over time. [00:13:03] - Rachel shares the brands she believes are doing a great job on social, like NPR's Planet Money and SSENSE, and how developing a brand personality to stand out among the crowd is the key to success on social today. [00:15:30] - Rachel shares a behind the scenes look at building her newsletter, Link In Bio, and how she's inspired to create new content each week. She also gives us her best tips for copywriting and growing her subscriber list. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rachel's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba Top Social Media Tips by Platform | Bri Reynolds of Lyft ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Rachel on LinkedIn | Instagram Subscribe to the Link in Bio newsletter: https://milkkarten.substack.com/ Follow MHH on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠TikTok⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ ⁠Looking to make a career change? Download the FREE Dream Career Game Plan!

This week, Cassie and Erica catch up with Marketing & Monetization Strategist Michelle Thames, an agency owner and fractional CMO helping creators and entrepreneurs be seen and get clients with easy organic marketing. This episode is sponsored by Magic Mind: visit ⁠MagicMind.co/MHH⁠ to get up to 50% off your first subscription in the next 10 days with our code MHH20 Here's a peek at what we cover in this episode: [00:02:51] - Michelle shares her journey from beauty blog and natural hair YouTube channel to launching her marketing agency, and reveals her best advice on pivoting in your career (even outside your area of education!). [00:07:09] - Michelle dives into how she uses AI to create marketing strategies, and explains how AI can be a helpful tool in streamlining and automating your processes. [00:12:10] - Michelle chats through how she's built her engaged following on social and shares her methods for operating on each social platform. She also gives us a bit of insight on utilizing broadcast channels on Instagram. [00:16:09] - Michelle shares her best tips for growing a community online, including her #1 tip: show up. She also lets us in on how impactful the comment to DM feature can be and how giving your followers a quick action to take can wildly increase conversion. [00:20:43] - Michelle shares her thoughts on digital products, services, and more monetization strategies for your online presence. She also shares her free getting started resource: 100 Digital Product Ideas Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Michelle's episode: How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20 NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Michelle on Instagram | Facebook Follow MHH on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠TikTok⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ ⁠Looking to make a career change? Download the FREE Dream Career Game Plan!⁠⁠⁠

Welcome back to our "Ask MHH" bonus series! This week, we're switching it up a bit - we invited our summer intern, Lily Wittman, to the show to ask us any questions she has about our experience in the marketing industry. Tune in to hear our top tips for young professionals looking to acquire a marketing role, what we wish we would have done or known earlier on in our careers, our biggest career challenges thus far, and our favorite memories made during our almost 2 years of Marketing Happy Hour! ____ Say hi! DM us on Instagram - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with our MHH Summer Intern, Lily: ⁠LinkedIn⁠ | ⁠Instagram⁠ Connect with Co-Host Erica: ⁠LinkedIn⁠ | ⁠Instagram⁠ Connect with Co-Host Cassie: ⁠LinkedIn⁠ | ⁠Instagram Follow MHH on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠TikTok⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ ⁠Looking to make a career change? Download the FREE Dream Career Game Plan!⁠⁠⁠