Marketing Happy Hour Brand Safety and Social Media | C.J. Johnson of Tampa International Airport (TPA)
This week, Erica and Cassie catch up with fellow Tampa resident C.J. Johnson, Communications Specialist at Tampa International Airport, and chat through the current strategies their team is utilizing on social to interact with their passengers. In this episode, C.J. provides a unique perspective on the intersection of brand safety and social media and shares TPA's approach to balancing their fun, "unhinged" brand voice with the seriousness and security requirements of an airport.
Here's a peek at what we cover in this episode:
[00:04:30] - C.J. shares his background in social media, his venture to consulting and dabbling in travel influencing, and walks us through his decision making in joining the team at TPA to run their social media channels.
[00:09:20] - C.J. reveals the current social strategies for each platform that TPA is utilizing (Facebook being their largest audience) and shares what the main goals and KPIs are that they look at as an airport. C.J. explains how they're interacting with passengers and the public on social by actively listening to feedback and conversations, acting as a first response team and touchpoint for fielding questions. He also gives us a peek into some fun brand moments, like going viral for starting "beef" with other airports and involving the community and city of Tampa in unique ways.
[00:23:19] - C.J. shares how TPA protects brand safety on social, and how the social team manages urgent requests and updates.
[00:26:26] - C.J. uncovers his predictions for the future of social media and shares an inside look at their viral flamingo naming contest.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed C.J.'s episode:
Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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