Marketing Happy Hour

This week, Cassie chats with Reporter Emmy Liederman of Adweek, one of our favorite publications to read to keep up with marketing and creative news. During their conversation, Emmy shares a peek inside her role and the stories she's able to write and encourage conversation around at Adweek, tips for PR professionals looking to land features for brands, insight into Twitter and LinkedIn, and strategies for improving your writing skills, including how to tell a story with impact. Here's a peek at what we cover in this episode: [00:06:22] - Emmy shares how she became involved with Adweek - from an internship where she felt autonomy and trust from the publication right away, to helping people through her writing beyond the marketing landscape and being an advocate for marginalized groups. [00:12:39] - Emmy reveals her top tips for PR professionals looking to land features for brands, including how to build relationships with reporters and the news hooks and positive intentions she looks for when considering a brand for a placement. [00:17:52] - Emmy gives us insight into interacting with reporters on Twitter and LinkedIn. [00:20:52] - Emmy teaches us the elements to an excellent story (a time hook into a broader societal truth) and how to encourage conversation around important topics. [00:24:56] - Emmy shares strategies for improving your writing skills and getting over writer's block. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emmy's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Emmy: Twitter | LinkedIn | Instagram | emmyliederman.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Happy Tuesday! It's the first edition of our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. First up: Email Marketing! Meet our Email Marketing Q+A Panel guests: Karsen Murray is a strategic copywriter and email marketer for go-to female entrepreneurs. Follow along with Karsen on Instagram, subscribe to The Keep Showing Up Newsletter, and learn more about The Copy Week. + Check out Karsen's full Marketing Happy Hour Season 3 episode here: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Josie Maida is a content creator, freelance writer, podcast host, and the owner of Maida Media, a content creation agency, and Spinning Carousel Company, a pixie-dusted jewelry brand. She has been working in social media since 2013 and loves helping brands authentically share their stories online! Connect with Josie on all social platforms: @josiemaida. + Check out Josie's full Marketing Happy Hour Season 3 episode here: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Maria Marchewka is an experienced copywriter and marketer with over a decade of experience in the industry. Her belief in being a practitioner and not a preacher of marketing concepts empowers her to help companies build brand awareness and connect with their target audiences. Keep up with Maria on LinkedIn and Twitter! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today's landscape. Here's a peek at what we cover in this episode: [00:03:31] - Molly shares her experience in influencer marketing (since 2012!) and the "why" behind her agency, VRAI Digital. [00:07:02] - Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between brand and creator in every campaign. [00:15:07] - Molly reveals some of her favorite recent partnerships that her talent has been a part of, including campaigns with Sunday Riley, Bed Bath & Beyond, and Buy Buy Baby. She notes that genuine fandom translating into a paid opportunity and relationships that can carry through life stages are the keys to success in influencer partnerships. [00:17:04] - We discuss predictions for the influencer marketing industry, like the inevitable shift toward owned channels and the emergence of creator-led brands. [00:22:48] - Molly shares her best tips for getting your own business off the ground, no matter what industry you're in - hear why she says it's all about your network, and to ignore imposter syndrome at all costs. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Molly's episode: The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Molly: Instagram | LinkedIn | vraidigital.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica and Cassie chat with Stephanie Pagan, Talent Acquisition Lead at ILIA Beauty. In this episode, you'll learn strategies for landing a new job that’s a perfect fit, hear Stephanie's thoughts on internal mobility within your current company, and walk away knowing how to push through the noise and stand out as you grow and evolve in your career. Here's a peek at what we cover in this episode: [00:05:39] - Stephanie explains how her experience in retail at Starbucks helped her understand the talent and people landscape, how several roles in marketing at Perfect Snacks transitioned into working as HR Generalist and implementing people strategies, and how her current position at ILIA Beauty allows her to shepherd the overall brand experience for candidates and employees being onboarded. [00:16:15] - Stephanie shares her top tips for job seekers, like adjusting title conventions to be reflective of the work you performed and responsibilities you held and including tailored, relevant experience to the job you're applying for within the body of your resume to reinforce why you're a good fit for the specific role. [00:25:16] - For someone who can't seem to land interviews in a seemingly oversaturated candidate market, Stephanie shares a unique strategy to find opportunities beyond traditional job boards. [00:29:24] - Hear Stephanie's thoughts on cover letters - a necessity or a "nice to have?" [00:31:29] - Stephanie talks through internal mobility, and how understanding how the work you do connects to the business needs and how they evolve over time will equip you to have tough conversations about where you want to go in your role within your current company. [00:37:04] - Stephanie shares her experience developing important DE&I (Diversity, Equity & Inclusion) strategies that echo across all aspects of a business. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Stephanie's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Empathy in the Workplace + Humanizing Your Brand | Ally Golden of UpWork Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Stephanie on LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

It's the first edition of our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our first "Where are they now?" guest is Lauren Freund of Canva. Listen in to Lauren's first appearance on MHH Season 1 here: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly, then join us as we catch up with her on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Where are they now? guest Lauren Freund: LinkedIn Learn more about Canva's new offerings: Canva Create Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creator's perspective. If your team works with content creators or influencers and want the latest inside scoop on what they expect and appreciate from brands they're partnering with, this episode is for you! Here's a peek at what we cover in this episode: [00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta. [00:07:18] - Francesca and Erica chat through the differences between content creators and influencers. [00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with. [00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers. [00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media. [00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Francesca's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Francesca on Social: Instagram | TikTok Check out Francesca's website, onegirl-oneworld.com! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B agency - and uncover the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing. Here's a peek at what we cover in this episode: [00:03:35] - Melissa gives us a peek into her experience starting an agency in B2B marketing and breaks down the differences between B2B and B2C marketing. [00:11:40] - Melissa shares brand positioning tips, and how looking at data and analytics and knowing your KPIs (key performance indicators) can help you understand what language is going to attract the ideal consumer.  She also shares the importance of consistent customer service responses, and how looking at reviews can be an indicator of your strategy's success. [00:16:23] - Melissa explains the process of repurposing existing long form content into additional easily digestible content pieces to "work smarter, not harder." [00:20:02] - Melissa unveils her "three Ws" in order to maintain balance in life and work. [00:24:06] - Melissa shares why asking for feedback can be so valuable in any career, and why she says "don't be afraid to go slow." Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: Performance Marketing 101 | Alex Lewis of Later Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Meredith on Social: Instagram | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

It's the first edition of our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our first "Open for Hire" guest is Lauren Roth, previously the Community Experience and Marketing Manager at Otherland candles. Listen in! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Open for Hire guest Lauren Roth: LinkedIn | Instagram Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-viral specialty cotton candy brand Art of Sucre, best known for it's edible Glitter Bombs that add sparkle to any beverage. Here's a peek at what we cover in this episode: [00:04:30] - Emily shares the brand story behind Art of Sucre, how the business has grown with the help of TikTok, and how it's evolved in the past few years from events to DTC (direct-to-consumer). [00:07:17] - Emily and Emma peel back the curtain on TikTok virality, their current platform strategy, and how they're converting their followers into customers with "TikTok made me buy it" culture (and how to plan for it!). They also give their #1 tip for TikTok success. [00:16:47] - Emily and Emma chat all things partnerships and collaborations, and share a behind the scenes look at one of their favorite collaborations to date, an activation with Kate Spade. [00:23:41] - Emily and Emma share their overall marketing and PR strategies and the process of working with Erica - hear why they say a marketing and PR consultant can be extremely beneficial for your business! (And then DM Erica - she's got a few spots left for 2023 clients!) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emily + Emma's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Emily on Social: Instagram | TikTok | LinkedIn Follow Emma on Social: Instagram | LinkedIn Follow Art of Sucre on Social: Instagram | TikTok | LinkedIn Order your very own cotton candy goodies (we recommend the Glitter Bombs!). Use code: HAPPYHOUR10 Tune in to Emily and Emma's new podcast, Let Them Eat! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

This week, Cassie and Erica catch up with Food Photographer and Brand Consultant Melissa Santell, founder of FoodxFeels, for a peek into the world of food and beverage branding and marketing.  If you know us, you know we're obsessed with a great brand suite, so chatting with Melissa and getting a behind the scenes look at the industry was such a treat! Here's a peek at what we cover in this episode: [00:05:48] - Melissa shares her journey developing the FoodxFeels creative studio, focusing on food photography and consulting in the culinary and hospitality space. [00:09:52] - Melissa explains how to infuse storytelling into your branding across the board, and how to make a launch successful with solid strategy and cohesive details. [00:18:12] - Melissa uncovers how to improve your copywriting skills, perfect your brand photography (Check out photography resource Melissa mentions: phlearn.com), and create excellent experiential brand interactions. [00:21:56] - Melissa talks about the process of getting out of a creative rut and shares her sources of inspiration when you're feeling "stuck."  [00:24:04] - Melissa shares how she's built her brand and podcast (Sunday Sauce), and the importance of not holding back on your ideas or full self, and knowing when to say "no" to projects that won't move you in the right direction.  Grab a drink and listen in to this week's Marketing Happy Hour conversation!   -----   Other episodes you'll enjoy if you enjoyed Melissa's episode:   Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media  Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca  ____   Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!   NEW: Download the Dream Career Game Plan!  NEW: Check out our website!  NEW: Join our email list!  Connect with Melissa: Instagram | foodxfeels.com   Check out the Sunday Sauce podcast!  Follow MHH on Social: Instagram | LinkedIn | Twitter  Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/