Marketing Happy Hour

This week, Erica and Cassie sit down with Kelly McGlone, Growth Marketing Associate at Avaline Wine, to chat through their customer acquisition and retention strategies in email and paid media. Kelly also shares her experience as a newer young professional, and offers advice for those entering the job market today. Here's a peek at what we cover in this episode: [00:04:06] - Kelly details her undergrad experience with internships including a stint at QVC and Free People, starting a small business and learning how to operate and grow a company from scratch, and how the power of networking led her to her current role at Avaline Wine. [00:11:36] - Kelly shares what her day to day looks like as Growth Marketing Associate, managing Avaline's customer acquisition strategies and retention programs, email marketing, and dabbling in events. She also gives us a peek into some of the current strategies Avaline uses to grow the brand (ie. bundles, curated sets, + subscription models). [00:19:32] - Kelly explains how Avaline has leveraged email, including how they build their lists and bring in new subscribers, lean in to big traffic moments, deploy different flows for different parts of the customer journey, tap into Shopify and other data for replenishment flows, and overall use email to simplify the purchase process. [00:28:20] - Kelly shares Avaline's current paid media strategies and how they're navigating the paid ad restrictions on alcohol brands. She also gives us a bit of insight around where to start in paid media if your brand is new to the ad space. [00:36:10] - Kelly shares her advice around speaking up in your role and offering your ideas without fear. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kelly's episode: Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Performance Marketing 101 | Alex Lewis of Later ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠NEW: Download the Dream Career Game Plan!⁠⁠ ⁠⁠NEW: Check out our website!⁠⁠ ⁠⁠NEW: Join our email list!⁠⁠ Connect with Kelly on LinkedIn Check out Avaline and try their NEW Sauvignon Blanc: drinkavaline.com Follow along with Avaline: Instagram | TikTok | Pinterest | Spotify Follow MHH on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠TikTok⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Emilia Halasz, previously the Admin Assistant for Disney Parks Content Creation & Digital Integration. Listen in! Follow Emilia on LinkedIn Emilia's Creative "Open to Work" Graphic ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results. This episode is sponsored by Magic Mind: visit ⁠MagicMind.co/MHH⁠ to get up to 50% off your first subscription in the next 10 days with our code MHH20 Here's a peek at what we cover in this episode: [00:03:17] - Andrew shares his background and experience in B2B (business to business) and SaaS (Software-as-a-Service) marketing, learning how to navigate ad platforms and manage large budgets, and details his experience going through company acquisitions (most recently Cisco's acquisition of Webex). [00:07:07] - Andrew explains how to get started with paid media and scale your ad programs, how to master Google search ads and ensure efficient search spend, and how to formulate your indicators of success based on your business needs. [00:19:33] - Andrew dives into his thoughts on paid social to build long term demand and unique ways to increase ad value, including his top 3 tips for getting started in paid media for beginners: optimizing for in feed consumption, segmenting your audiences, and making your content as organic to each platform as possible. [00:31:01] - Andrew unveils his best LinkedIn ad tips and his thoughts on demand creation vs demand capture. He also shares the importance of pairing a solid organic strategy with a well thought out paid strategy, and why personal touches in both can be the key to success. [00:39:20] - Andrew shares his thoughts on boosted posts vs ads and predictions for the future of paid media/ads/search including the impact of AI. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Andrew's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Performance Marketing 101 | Alex Lewis of Later Your Guide to B2B Marketing | Melissa Meredith of Content Creative ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20 ⁠NEW: Download the Dream Career Game Plan!⁠ ⁠NEW: Check out our website!⁠ ⁠NEW: Join our email list!⁠ Connect with Andrew on LinkedIn Follow MHH on Social: ⁠Instagram⁠ | ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠TikTok⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Social Media Marketing! Meet our Social Media Marketing Q+A Panel guests: Sarah Archer + Hannah Best are the co-founders of Firecracker Marketing, an award winning social media and marketing agency that was designed to be a modern iteration of the traditional agency model. Along with their team of 15 social media and digital experts, they offer social media, influencer marketing, digital advertising, copywriting, and marketing strategy services to hospitality clients across the country. Arielle Berlinsky is the Social Media Marketing Coordinator at Delta Vacations, where she supports the execution of social media marketing strategy across established and emerging platforms to boost brand awareness, customer satisfaction and achieve revenue goals. Listen in for a behind the scenes peek into Sarah, Hannah, and Arielle's latest successful campaigns, how they measure ROI, their advice on improving community engagement, and standing out above all of the noise on social! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Download the Dream Career Game Plan! Check out our website! Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media. Here's a peek at what we cover in this episode: [00:03:49] - Bri shares her career journey as a post-grad, tips for landing a job with an aspirational brand like Lyft, insight for anyone hiring an intern to ensure a meaningful experience, and a peek into her day to day as Social Media Manager at Lyft. [00:13:25] - Bri shares her experience launching Adobe's TikTok during her first year on their team and working with creators to craft the voice of the platform, and shares her best TikTok tips for brands today. [00:22:01] - Bri offers advice around how to appropriately join in on trending conversation as a brand and how to maximize your brand's results on each platform while engaging in trends. [00:31:34] - Bri fires off her top tip for each platform: Instagram, TikTok, LinkedIn, Facebook, Twitter, BeReal + Lemon8 [00:36:14] - Hear why Bri says 2023 is the year of partnering with niche, unique creators. Bri also runs through her list of predictions for the future of social, including her thoughts on Facebook Marketplace, hashtags, Instagram stories, creators on Twitter, TikTok lives, and the role of community management in a successful social strategy. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Bri's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW: Download the Dream Career Game Plan!⁠ ⁠NEW: Check out our website!⁠ ⁠NEW: Join our email list!⁠ Connect with Bri on Linkedin Follow MHH on Social: ⁠Instagram⁠ | ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠TikTok⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a peek at what we cover in this episode: [00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role. [00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand. [00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole. [00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams. [00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Deven's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW: Download the Dream Career Game Plan!⁠ ⁠NEW: Check out our website!⁠ ⁠NEW: Join our email list!⁠ Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com Connect with Deven: LinkedIn | Instagram | TikTok | Twitter Follow MHH on Social: ⁠Instagram⁠ | ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠TikTok⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Emma Wolgast of Thuma. Listen in to Emma's first appearance on MHH Season 2 here: Yes, you CAN work full time and get an MBA. Here's how., then join us as we catch up with her on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Where are they now? guest Emma Wolgast: LinkedIn | Instagram | Twitter Learn more about Thuma: Instagram | TikTok | thuma.co Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie sit down with Daily Drills founders Kennedy Crichlow and Mary Ralph Lawson Bradley ("Kenn" and "Ralph") to chat through their brand marketing and launch strategies, how to work with your BFF, and their best career advice. Here's a peek at what we cover in this episode: [00:03:30] - Kenn and Ralph walk us through their marketing backgrounds and the launch of their clothing brand, Daily Drills. You'll hear why they focus on building a community, the power of just starting, and how they developed a solid (but fun!!!) brand identity. [00:13:32] - Kenn and Ralph share how they marketed the initial launch of the brand with a low budget, and how support will follow when you have quality product. [00:17:13] - Kenn and Ralph explain what their tasks look like as founders, their best advice for getting clear on what you're good at and what you like to do then delegating the rest, and the key to working alongside your BFF. [00:24:09] - Kenn and Ralph reveal their current marketing strategy and the "why" behind it, how letting people in to celebrate with the brand is one of their secrets of success, and the ways they lean in and listen to their community. [00:32:19] - Kenn and Ralph let us in on their content cadence for new product/collection drops. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kennedy + Mary Ralph's episode: Top Tips for Creatives | Lisa Meyer of Beekman 1802 How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Learn more and shop Daily Drills: Instagram | shopdailydrills.com Connect with Kennedy on Instagram | Connect with Mary Ralph on Instagram Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica and Cassie chat with Melissa Jean-Baptiste of Millennial in Debt, the self-described "Beyonce of Personal Finance," to learn all about managing money as a young professional. Melissa shares her best tips for getting out of debt, what we can do early in our careers to set our future selves up for success, and how to make your money work for you. Here's a peek at what we cover in this episode: [00:03:39] - Melissa explains how she went from being $100K in debt to now educating others around personal finance and gives a word of encouragement to anyone struggling to figure out their financials as a young professional. [00:09:22] - Melissa shares common mistakes she sees young professionals make in their personal finances, things we can do to set us up for success, and tips for figuring out what budget works for your needs. [00:14:44] - Melissa gives her best advice around where we should be investing and uncovers how a HYSA (High Yield Savings Account) can help grow your wealth. [00:22:58] - Melissa shares her best tips for getting out of debt, the differences between the "avalanche" and "snowball" methods, and how to find and monetize a side hustle to help you get over debt hurdles. [00:30:47] - Melissa tells us how to prepare financially for a career change, and gives us a peek at her new book: So...This Is Why I'm Broke. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Melissa: Instagram | TikTok | Twitter | LinkedIn Grab a copy of Melissa's book, So...This Is Why I'm Broke Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Sarah Maingot, previously the Brand Director for a prominent and popular Tampa restaurant. Listen in! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Open for Hire guest Sarah Maingot: Instagram | thedownloadcreative.com Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group