Marketing Happy Hour

This week, Erica and Cassie sit down with AI and ChatGPT expert Elise Victor: a part-time teacher at the University of North Texas, host of an AI speaker series, and founder of TheRAM.ai, set to launch this year. Elise shares her best tips to familiarize yourself with AI and ChatGPT as well as the marketing use cases for these tools that can be an incredible addition to your content creation strategy. Here's a peek at what we cover in this episode: [00:03:40] - Elise walks us through her journey into AI and ChatGPT and explains how we'll see a transformation in the marketing industry with the introduction and development of AI tools. She also provides comfort around job security as these introductions and developments are made. [00:09:36] - Elise shares how marketers can utilize ChatGPT in their roles to write copy, help with language translation and competitive analysis among many other use cases, and addresses concerns around plagiarism when utilizing AI tools. [00:16:12] - Elise uncovers the keys to effectively utilizing ChatGPT: having clear, ultra-specific and detailed goals and knowing how to prompt the tool. [00:22:29] - Elise tells us the differences between ChatGPT and GPT4 and their data limitations. [00:26:33] - Elise shares her best tips (including safety measures) for first timers utilizing the AI tools available, and additional tools to play around with like Canva, Midjourney, Jasper, Claude, Zapier, Originality AI. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Elise's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Elise: elisevictor.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica's chatting with Amy Gaston: a dynamic, vision-driven leader passionate about creating best-in-class brand experiences, previously Director of Experiential Marketing at Magnolia in Waco, TX. In this episode, you'll walk away with Amy's top tips for planning excellent experiential events for brands of any size and her lessons learned in thoughtful leadership throughout her career. Here's a peek at what we cover in this episode: [00:02:50] - Amy walks us through her early career experience as a teacher and coach, going to graduate school for sports management, working in the athletic marketing department at University of North Texas on game day promotion and tailgating experience, then shifting to Magnolia - first as an executive assistant to Joanna Gaines and then moving into the role of Director of Experiential Marketing. [00:08:16] - How the team at Magnolia makes every single encounter matter to their guests by paying attention to every detail and truly valuing the investment that customers are making in supporting the brand. [00:12:10] - Amy shares some of her favorite projects from her time at Magnolia, like their annual Spring at the Silos and Silobration events. She chats through the logistics that go into each event and the team that makes them possible, and explains why events can be so important for your brand. [00:20:30] - Amy uncovers her top 3 tips for experiential marketers: understanding who your audience is/what they are coming to your brand to solve, identifying what your brand's goals are for the specific event or experience (brand affinity vs revenue generating), and experiencing a variety of industry events to make note of the mindful elements that made them special and evaluate whether your brand can replicate a similar experience. [00:23:50] - Erica and Amy discuss what makes a thoughtful leader and why Amy says "winning" is ultimately about caring for people. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Amy's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Amy: Instagram | Twitter | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Welcome back to our "Ask MHH" bonus series! This week, we're diving into our FREE digital resource: Dream Career Game Plan, and breaking down the workbook's 5 steps: defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth.  Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way! ____ Say hi! DM us on Instagram - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie catch up with Rachel B. Lee, a fearless marketer with experience at Microsoft and Gartner among many other notable companies, now Co-Owner and CMO of StandOut Authority and spending her days helping executives, business owners, and professionals define their personal brand, create influence through content, and build human connections online through the power of LinkedIn. Here's a peek at what we cover in this episode: [00:03:24] - Rachel shares a look into her decade plus of marketing experience and her interesting career journey prior to joining and building StandOut Authority alongside her husband. [00:11:01] - Top tips for building a personal brand, defining your value proposition, and the 4 key things that set you apart: your hard skills, your audience, your differentiation, and your passion. [00:23:25] - How to display your personal brand once you've nailed it down, and how to utilize LinkedIn to advance your career. Rachel shares her best headline tips for becoming searchable and a peek into the LinkedIn creator program. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rachel's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Rachel: LinkedIn | Instagram | Facebook | Twitter | standoutauthority.com Check out Rachel's Headline Analyzer resource! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Cassie chats with Reporter Emmy Liederman of Adweek, one of our favorite publications to read to keep up with marketing and creative news. During their conversation, Emmy shares a peek inside her role and the stories she's able to write and encourage conversation around at Adweek, tips for PR professionals looking to land features for brands, insight into Twitter and LinkedIn, and strategies for improving your writing skills, including how to tell a story with impact. Here's a peek at what we cover in this episode: [00:06:22] - Emmy shares how she became involved with Adweek - from an internship where she felt autonomy and trust from the publication right away, to helping people through her writing beyond the marketing landscape and being an advocate for marginalized groups. [00:12:39] - Emmy reveals her top tips for PR professionals looking to land features for brands, including how to build relationships with reporters and the news hooks and positive intentions she looks for when considering a brand for a placement. [00:17:52] - Emmy gives us insight into interacting with reporters on Twitter and LinkedIn. [00:20:52] - Emmy teaches us the elements to an excellent story (a time hook into a broader societal truth) and how to encourage conversation around important topics. [00:24:56] - Emmy shares strategies for improving your writing skills and getting over writer's block. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emmy's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Emmy: Twitter | LinkedIn | Instagram | emmyliederman.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Happy Tuesday! It's the first edition of our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. First up: Email Marketing! Meet our Email Marketing Q+A Panel guests: Karsen Murray is a strategic copywriter and email marketer for go-to female entrepreneurs. Follow along with Karsen on Instagram, subscribe to The Keep Showing Up Newsletter, and learn more about The Copy Week. + Check out Karsen's full Marketing Happy Hour Season 3 episode here: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Josie Maida is a content creator, freelance writer, podcast host, and the owner of Maida Media, a content creation agency, and Spinning Carousel Company, a pixie-dusted jewelry brand. She has been working in social media since 2013 and loves helping brands authentically share their stories online! Connect with Josie on all social platforms: @josiemaida. + Check out Josie's full Marketing Happy Hour Season 3 episode here: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Maria Marchewka is an experienced copywriter and marketer with over a decade of experience in the industry. Her belief in being a practitioner and not a preacher of marketing concepts empowers her to help companies build brand awareness and connect with their target audiences. Keep up with Maria on LinkedIn and Twitter! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today's landscape. Here's a peek at what we cover in this episode: [00:03:31] - Molly shares her experience in influencer marketing (since 2012!) and the "why" behind her agency, VRAI Digital. [00:07:02] - Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between brand and creator in every campaign. [00:15:07] - Molly reveals some of her favorite recent partnerships that her talent has been a part of, including campaigns with Sunday Riley, Bed Bath & Beyond, and Buy Buy Baby. She notes that genuine fandom translating into a paid opportunity and relationships that can carry through life stages are the keys to success in influencer partnerships. [00:17:04] - We discuss predictions for the influencer marketing industry, like the inevitable shift toward owned channels and the emergence of creator-led brands. [00:22:48] - Molly shares her best tips for getting your own business off the ground, no matter what industry you're in - hear why she says it's all about your network, and to ignore imposter syndrome at all costs. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Molly's episode: The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Molly: Instagram | LinkedIn | vraidigital.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, Erica and Cassie chat with Stephanie Pagan, Talent Acquisition Lead at ILIA Beauty. In this episode, you'll learn strategies for landing a new job that’s a perfect fit, hear Stephanie's thoughts on internal mobility within your current company, and walk away knowing how to push through the noise and stand out as you grow and evolve in your career. Here's a peek at what we cover in this episode: [00:05:39] - Stephanie explains how her experience in retail at Starbucks helped her understand the talent and people landscape, how several roles in marketing at Perfect Snacks transitioned into working as HR Generalist and implementing people strategies, and how her current position at ILIA Beauty allows her to shepherd the overall brand experience for candidates and employees being onboarded. [00:16:15] - Stephanie shares her top tips for job seekers, like adjusting title conventions to be reflective of the work you performed and responsibilities you held and including tailored, relevant experience to the job you're applying for within the body of your resume to reinforce why you're a good fit for the specific role. [00:25:16] - For someone who can't seem to land interviews in a seemingly oversaturated candidate market, Stephanie shares a unique strategy to find opportunities beyond traditional job boards. [00:29:24] - Hear Stephanie's thoughts on cover letters - a necessity or a "nice to have?" [00:31:29] - Stephanie talks through internal mobility, and how understanding how the work you do connects to the business needs and how they evolve over time will equip you to have tough conversations about where you want to go in your role within your current company. [00:37:04] - Stephanie shares her experience developing important DE&I (Diversity, Equity & Inclusion) strategies that echo across all aspects of a business. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Stephanie's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Empathy in the Workplace + Humanizing Your Brand | Ally Golden of UpWork Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Stephanie on LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

It's the first edition of our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our first "Where are they now?" guest is Lauren Freund of Canva. Listen in to Lauren's first appearance on MHH Season 1 here: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly, then join us as we catch up with her on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Where are they now? guest Lauren Freund: LinkedIn Learn more about Canva's new offerings: Canva Create Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creator's perspective. If your team works with content creators or influencers and want the latest inside scoop on what they expect and appreciate from brands they're partnering with, this episode is for you! Here's a peek at what we cover in this episode: [00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta. [00:07:18] - Francesca and Erica chat through the differences between content creators and influencers. [00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with. [00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers. [00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media. [00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Francesca's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Francesca on Social: Instagram | TikTok Check out Francesca's website, onegirl-oneworld.com! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/