Marketing Happy Hour

Introducing...our bonus episode structure! We're rolling out bite sized, ~10 minute episodes every other Tuesday (with the idea to expand to every week in the coming months).  Here's what you can expect: Ask MHH: Ask us anything! We'll post calls for questions in our MHH Insiders LinkedIn group and our Instagram stories.  It's your chance to ask anything you want to know about marketing, PR, starting a podcast, searching for a job, book recommendations, favorite skincare items, best coffee shops in any city...really, whatever you want! Our hope is that Ask MHH will allow us to connect further with all of you and share more of our experiences in and outside of the marketing world. Open for Hire: We recently released our first ever FREE digital resource, the Dream Career Game Plan, with a guide on how to elevate your career in 5 simple steps - but beyond this resource, we want to connect with those of you currently working toward your dream. We'll be chatting with marketing professionals open for hire (whether they’ve just graduated, were laid off, or are just looking to take the next step) to highlight their background and have an open quick chat/Q+A about job hunting in today's market. Our hope is that these episodes will not only help our listeners to navigate their career journey but also serve as a thought leadership platform for those open for hire! Where are they now?: We'll bring back past guests for an update on where they are currently and what new projects they’re working on.  Many of our past guests have since moved on to new roles or companies, so we're excited to catch up and hear what they've been learning recently! Panel Q+A: We'll be inviting experts in a specific subject area for rapid fire Q+A that will be packed with advice, tips, and helpful information in a short format. Want to join an upcoming panel? Apply here. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!). Here's a peek at what we cover in this episode: [00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc. [00:09:08] - Travis breaks down the history of "edutainment" as a tactic to add value to your audience and explains how he's infusing "edu-tainment" into his role at PandaDoc by creating content that stops the scroll and encourages engagement.  [00:17:20] - Travis shares how you can implement "edutainment" in your marketing strategy by "piloting" your ideas.  [00:27:52] - A behind the scenes look at how Travis grew PandaDoc's social media following to over 150K (100K of which are on LinkedIn specifically) by diversifying their "boring" content with humor and truly using analytics to learn and adapt.  [00:33:31] - Travis explains the purpose of PandaDoc's podcast, The Customer Engagement Lab, and the unique way he's found to build his network and promote the show (and ultimately PandaDoc) at the same time. [00:41:32] - The inside scoop on what Travis' team is doing to navigate budget cuts. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Travis' episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Travis on Social: TikTok | LinkedIn Listen in to Cassie's episode of The Customer Engagement Lab! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

This week, Erica sits down with Capri DeBiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch Co., Global Social Media Manager at PUMA, Social Media Editor at Refinery29, and more!) to chat all things career. In this episode, you'll learn how to navigate feeling unhappy at work, how to best demonstrate your qualifications for growth, and Capri's favorite tips from her time working in social media. Here's a peek at what we cover in this episode: [00:03:52] - Capri shares her background working in organic social at Refinery29 and PUMA, quitting her job to work on a flower farm, returning to work at Abercrombie & Fitch Co., then transitioning to ButcherBox. [00:08:11] - Capri explains how to navigate career resentment, how to do a gut check to find out if you're getting what you need at work or if you need to change careers, and how to know if you're in a good spot to do so. She also shares why job hopping can ultimately be beneficial for your career. [00:19:26] - Capri gives us a look into her time as Team Head at A&F (managing Hollister, SOCIALTOURIST, & Gilly Hicks), what an effective leader looks like, and why prioritizing interpersonal relationships can make or break team morale and performance. [00:25:35] - Capri shares her best tips for growth within your company (especially if you're feeling stuck) and how to conduct 1-on-1s with your boss.  She also shares why setting boundaries and having hobbies is crucial. [00:34:59] - Capri walks through her favorite social media tips, how to navigate approval processes, and why she recommends utilizing your followers as a focus group and being unhinged on social. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Capri's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Follow ButcherBox on Social: Instagram | TikTok Follow Capri on Social: Instagram | TikTok | LinkedIn Use code BBFF30 for $30 off your first ButcherBox order! Follow MHH on Instagram: https://instagram.com/marketinghappyhr Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

This week, we're joined by Courtney Cervantes, Marketing Manager, Campaigns & Communications at 99designs by Vista, the global creative platform that makes it easy for you to work with freelance graphic designers from around the world to bring your brand to life through custom, memorable design. We had the privilege of working alongside Courtney and the 99designs creative community to design our new logo and it was such an awesome experience. To learn more about 99designs and get $20 OFF your first design contest, head on over to https://99designs.com/marketinghappyhour and click "Get Started" to begin! Here's a peek at what we cover in this episode: [00:05:10] - Courtney shares her background in CPG and beverage PR, her breakout into entrepreneurship, the transition back to brand side with 99designs by Vista, and the skills that translate between self employment and the corporate world. [00:11:44] - Courtney dives into the mission of 99designs and walks through their different offerings for all of your design needs. We also chat about our incredible experience working within the platform to create our NEW Marketing Happy Hour logo! [00:24:44] - Why excellent branding and cohesive content is important for your brand. [00:32:33] - How you can utilize the full-funnel experience of 99designs by Vista for all of your marketing needs: from logos to apps, packaging to book covers, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Courtney's episode: Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Follow 99designs by Vista on Social: Instagram | Twitter | Facebook | Linkedin | TikTok Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneycervantes/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy.  Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode: [00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager.  She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far. [00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch. [00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team. [00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jaylen's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/ Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/ Shop Rare Beauty at Sephora | Shop rarebeauty.com Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, we're chatting with Sidewalker Daily Co-Founder Nina Zadeh.  Nina spends her days creating strategic content, coming up with creative ideas to help Sidewalker clients stand out and reach their goals, and working with brands, influencers and creators on their businesses. Nina has been working in the influencer space for over 8 years and sheds light on market trends and the growth of the industry. Here's a peek at what we cover in this episode: [00:05:15] - Nina walks us through her background from her undergrad at Boston College to her MBA, consulting for a PR agency, managing influencer campaigns for the Costa Rica Tourism Board, hotels, and more. She addresses common misconceptions about the influencer space, discusses the concept of creators as brands, and explains how brands should be weighing the impact of paid ads vs influencer relationships with current consumer behavior. [00:21:51] - Nina shares unique ways to work with influencers with different objectives (beyond traditional sponsored social media posts), how influencers can exercise their thought leadership to amplify a brand, and how we're re-defining the term "influencer" in the industry. [00:29:03] - Nina breaks down her love for YouTube Shorts, her experience posting, and how a brand can jump into the mix to streamline social media operations across platforms. [00:33:48] - Nina explains how creators can step up and stand out to brands with customized pitches, and shares the importance of keywords. [00:40:47] - Nina dives into the new world of influencer assistants and predicts we'll see more and more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Nina's episode: How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  NEW: Check out our website! NEW: Join our email list! Follow Sidewalker Daily on YouTube / Instagram / TikTok Listen to our episode of Influencer Confidential! Check out Nina's free trainings. Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

It's a special week for us at Marketing Happy Hour...we're celebrating 50 episodes! This week, Erica and Cassie introduce our fun rebrand, new logo, and cover art (made possible by 99designs and Amie Santavicca), share the Marketing Happy Hour origin story, chat through their favorite moments in the past 50 episodes (including clips from Ally Golden and Alice Hampton's interviews), explain what they're most looking forward to in the next 50, and give their top tips for marketers in 2023.  You'll also hear a few updates from past Marketing Happy Hour guests at the end! Cheers to 50 episodes, and cheers to all of you for making Marketing Happy Hour such an amazing community! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Check out MHH's new cover art photographer Amie Santavicca's work: http://www.amiesantavicca.com/  Listen to Amie's episode of Marketing Happy Hour: Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca Listen to Ally Golden's full episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Listen to Alice Hampton's full episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

This week, we're chatting with Your Soulcialmate Founder, "Soulcial Scoop" Podcast Host, and Content Creator Kristen Bousquet.  She's on a mission to help regulate the influencer industry and educate digital creators on how to be respected and successful running a business as an influencer. Here's a peek at what we cover in this episode: [00:04:19] - Kristen walks us through her nonlinear entrepreneurship journey, sharing a behind-the-scenes look at the launch of her blog and photography business, and how consistently offering the same advice around her learned experience in the influencer industry turned into a business of coaching creators and teaching them how to monetize their content. [00:10:29] - Kristen shares what platforms she uses to promote her business and why newsletters are important.  She also explains the process of starting her podcast and why she says "oversharing is underutilized" when it comes to promoting a show on social media.  We also talk about the value of podcast listeners vs. social media followers. [00:26:01] - We chat through how setting aside a small budget to play around with is going to be the key to success in 2023. [00:27:20] - Kristen shares PR tips for individuals and brands looking to land placements and why she recommends following journalists on Twitter and LinkedIn to build relationships and assert your expertise on those platforms. [00:29:51] - Kristen shares her unique insight into what a creator looks for in a brand when evaluating an influencer partnership, and how to be a brand that creators want to work with again and again. [00:33:11] Kristen sheds light on the importance of hiring a team, and how she's able to wear so many hats without getting burnt out. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kristen's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kristen on Instagram: @kbousq Connect with Kristen on LinkedIn: Kristen Bousquet Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media Manager at Auntie Anne's and Jamba. Here's a peek at what we cover in this episode: [00:03:30] - Bari shares her experience working for agencies, transitioning brand side with Coca-Cola, how she found her current role with Auntie Anne's and Jamba, and how she and her team are bringing pretzels and juice to life on social! [00:08:47] - Bari reveals which platforms each of the brands are utilizing and what content does well on each platform. Her advice? Tailor the content to each audience and "drive the crave." [00:11:09] - Bari walks us through the importance that audience sentiment plays in determining a campaign's success, and gives us a behind the scenes look at building each brand's TikTok presence from scratch. [00:16:51] - Bari uncovers how Auntie Anne’s and Jamba's strategies differ on social, and how each brand promotes LTOs (Limited Time Offers). She shares tips on how to juggle multiple brands and how to let management know if and when you need to bring on additional help!  [00:25:10] - Bari chats all things Twitter and shares how brands can make a splash on social by standing out amongst the noise in their categories. [00:29:44] - Learn how social media truly impacts the bottom line for a brand, and the lasting impact that branding yourself as a professional on LinkedIn can have on your career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Bari's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Bari / Auntie Anne's / Jamba on Instagram: @basicallybari / @auntieannespretzels / @jambajuice Connect with Bari on LinkedIn: Bari Rosenstein Check out Auntie Anne's and Jamba on TikTok: @auntieannes / @jamba Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

This week, Erica and Cassie take a look back on Season 6 of the Marketing Happy Hour podcast, sharing their favorite moments, the lessons they've learned as marketing professionals throughout the season, and some sneak previews of what's to come in Season 7!  Erica and Cassie close out the year 2022 with some rapid fire reflection questions and reveal their number one ask this holiday season. Thank you to all of our wonderful Season 6 guests: How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel Growing a Community on Social | Karissa Widder of Kindred Video Content 101: Make It "Snackable" | Adam Cilley of Sports Card Investor Capture and Keep Audience Attention | Nidhi Bhagat of ESPN Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys Performance Marketing 101 | Alex Lewis of Later ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/