Marketing Happy Hour

This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B agency - and uncover the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing. Here's a peek at what we cover in this episode: [00:03:35] - Melissa gives us a peek into her experience starting an agency in B2B marketing and breaks down the differences between B2B and B2C marketing. [00:11:40] - Melissa shares brand positioning tips, and how looking at data and analytics and knowing your KPIs (key performance indicators) can help you understand what language is going to attract the ideal consumer.  She also shares the importance of consistent customer service responses, and how looking at reviews can be an indicator of your strategy's success. [00:16:23] - Melissa explains the process of repurposing existing long form content into additional easily digestible content pieces to "work smarter, not harder." [00:20:02] - Melissa unveils her "three Ws" in order to maintain balance in life and work. [00:24:06] - Melissa shares why asking for feedback can be so valuable in any career, and why she says "don't be afraid to go slow." Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: Performance Marketing 101 | Alex Lewis of Later Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Meredith on Social: Instagram | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

It's the first edition of our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our first "Open for Hire" guest is Lauren Roth, previously the Community Experience and Marketing Manager at Otherland candles. Listen in! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Open for Hire guest Lauren Roth: LinkedIn | Instagram Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-viral specialty cotton candy brand Art of Sucre, best known for it's edible Glitter Bombs that add sparkle to any beverage. Here's a peek at what we cover in this episode: [00:04:30] - Emily shares the brand story behind Art of Sucre, how the business has grown with the help of TikTok, and how it's evolved in the past few years from events to DTC (direct-to-consumer). [00:07:17] - Emily and Emma peel back the curtain on TikTok virality, their current platform strategy, and how they're converting their followers into customers with "TikTok made me buy it" culture (and how to plan for it!). They also give their #1 tip for TikTok success. [00:16:47] - Emily and Emma chat all things partnerships and collaborations, and share a behind the scenes look at one of their favorite collaborations to date, an activation with Kate Spade. [00:23:41] - Emily and Emma share their overall marketing and PR strategies and the process of working with Erica - hear why they say a marketing and PR consultant can be extremely beneficial for your business! (And then DM Erica - she's got a few spots left for 2023 clients!) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emily + Emma's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Emily on Social: Instagram | TikTok | LinkedIn Follow Emma on Social: Instagram | LinkedIn Follow Art of Sucre on Social: Instagram | TikTok | LinkedIn Order your very own cotton candy goodies (we recommend the Glitter Bombs!). Use code: HAPPYHOUR10 Tune in to Emily and Emma's new podcast, Let Them Eat! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

This week, Cassie and Erica catch up with Food Photographer and Brand Consultant Melissa Santell, founder of FoodxFeels, for a peek into the world of food and beverage branding and marketing.  If you know us, you know we're obsessed with a great brand suite, so chatting with Melissa and getting a behind the scenes look at the industry was such a treat! Here's a peek at what we cover in this episode: [00:05:48] - Melissa shares her journey developing the FoodxFeels creative studio, focusing on food photography and consulting in the culinary and hospitality space. [00:09:52] - Melissa explains how to infuse storytelling into your branding across the board, and how to make a launch successful with solid strategy and cohesive details. [00:18:12] - Melissa uncovers how to improve your copywriting skills, perfect your brand photography (Check out photography resource Melissa mentions: phlearn.com), and create excellent experiential brand interactions. [00:21:56] - Melissa talks about the process of getting out of a creative rut and shares her sources of inspiration when you're feeling "stuck."  [00:24:04] - Melissa shares how she's built her brand and podcast (Sunday Sauce), and the importance of not holding back on your ideas or full self, and knowing when to say "no" to projects that won't move you in the right direction.  Grab a drink and listen in to this week's Marketing Happy Hour conversation!   -----   Other episodes you'll enjoy if you enjoyed Melissa's episode:   Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media  Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca  ____   Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!   NEW: Download the Dream Career Game Plan!  NEW: Check out our website!  NEW: Join our email list!  Connect with Melissa: Instagram | foodxfeels.com   Check out the Sunday Sauce podcast!  Follow MHH on Social: Instagram | LinkedIn | Twitter  Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

Introducing...our bonus episode structure! We're rolling out bite sized, ~10 minute episodes every other Tuesday (with the idea to expand to every week in the coming months).  Here's what you can expect: Ask MHH: Ask us anything! We'll post calls for questions in our MHH Insiders LinkedIn group and our Instagram stories.  It's your chance to ask anything you want to know about marketing, PR, starting a podcast, searching for a job, book recommendations, favorite skincare items, best coffee shops in any city...really, whatever you want! Our hope is that Ask MHH will allow us to connect further with all of you and share more of our experiences in and outside of the marketing world. Open for Hire: We recently released our first ever FREE digital resource, the Dream Career Game Plan, with a guide on how to elevate your career in 5 simple steps - but beyond this resource, we want to connect with those of you currently working toward your dream. We'll be chatting with marketing professionals open for hire (whether they’ve just graduated, were laid off, or are just looking to take the next step) to highlight their background and have an open quick chat/Q+A about job hunting in today's market. Our hope is that these episodes will not only help our listeners to navigate their career journey but also serve as a thought leadership platform for those open for hire! Where are they now?: We'll bring back past guests for an update on where they are currently and what new projects they’re working on.  Many of our past guests have since moved on to new roles or companies, so we're excited to catch up and hear what they've been learning recently! Panel Q+A: We'll be inviting experts in a specific subject area for rapid fire Q+A that will be packed with advice, tips, and helpful information in a short format. Want to join an upcoming panel? Apply here. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly Join our Marketing Happy Hour Insiders LinkedIn Group

This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!). Here's a peek at what we cover in this episode: [00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc. [00:09:08] - Travis breaks down the history of "edutainment" as a tactic to add value to your audience and explains how he's infusing "edu-tainment" into his role at PandaDoc by creating content that stops the scroll and encourages engagement.  [00:17:20] - Travis shares how you can implement "edutainment" in your marketing strategy by "piloting" your ideas.  [00:27:52] - A behind the scenes look at how Travis grew PandaDoc's social media following to over 150K (100K of which are on LinkedIn specifically) by diversifying their "boring" content with humor and truly using analytics to learn and adapt.  [00:33:31] - Travis explains the purpose of PandaDoc's podcast, The Customer Engagement Lab, and the unique way he's found to build his network and promote the show (and ultimately PandaDoc) at the same time. [00:41:32] - The inside scoop on what Travis' team is doing to navigate budget cuts. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Travis' episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Travis on Social: TikTok | LinkedIn Listen in to Cassie's episode of The Customer Engagement Lab! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

This week, Erica sits down with Capri DeBiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch Co., Global Social Media Manager at PUMA, Social Media Editor at Refinery29, and more!) to chat all things career. In this episode, you'll learn how to navigate feeling unhappy at work, how to best demonstrate your qualifications for growth, and Capri's favorite tips from her time working in social media. Here's a peek at what we cover in this episode: [00:03:52] - Capri shares her background working in organic social at Refinery29 and PUMA, quitting her job to work on a flower farm, returning to work at Abercrombie & Fitch Co., then transitioning to ButcherBox. [00:08:11] - Capri explains how to navigate career resentment, how to do a gut check to find out if you're getting what you need at work or if you need to change careers, and how to know if you're in a good spot to do so. She also shares why job hopping can ultimately be beneficial for your career. [00:19:26] - Capri gives us a look into her time as Team Head at A&F (managing Hollister, SOCIALTOURIST, & Gilly Hicks), what an effective leader looks like, and why prioritizing interpersonal relationships can make or break team morale and performance. [00:25:35] - Capri shares her best tips for growth within your company (especially if you're feeling stuck) and how to conduct 1-on-1s with your boss.  She also shares why setting boundaries and having hobbies is crucial. [00:34:59] - Capri walks through her favorite social media tips, how to navigate approval processes, and why she recommends utilizing your followers as a focus group and being unhinged on social. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Capri's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Follow ButcherBox on Social: Instagram | TikTok Follow Capri on Social: Instagram | TikTok | LinkedIn Use code BBFF30 for $30 off your first ButcherBox order! Follow MHH on Instagram: https://instagram.com/marketinghappyhr Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour

This week, we're joined by Courtney Cervantes, Marketing Manager, Campaigns & Communications at 99designs by Vista, the global creative platform that makes it easy for you to work with freelance graphic designers from around the world to bring your brand to life through custom, memorable design. We had the privilege of working alongside Courtney and the 99designs creative community to design our new logo and it was such an awesome experience. To learn more about 99designs and get $20 OFF your first design contest, head on over to https://99designs.com/marketinghappyhour and click "Get Started" to begin! Here's a peek at what we cover in this episode: [00:05:10] - Courtney shares her background in CPG and beverage PR, her breakout into entrepreneurship, the transition back to brand side with 99designs by Vista, and the skills that translate between self employment and the corporate world. [00:11:44] - Courtney dives into the mission of 99designs and walks through their different offerings for all of your design needs. We also chat about our incredible experience working within the platform to create our NEW Marketing Happy Hour logo! [00:24:44] - Why excellent branding and cohesive content is important for your brand. [00:32:33] - How you can utilize the full-funnel experience of 99designs by Vista for all of your marketing needs: from logos to apps, packaging to book covers, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Courtney's episode: Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Follow 99designs by Vista on Social: Instagram | Twitter | Facebook | Linkedin | TikTok Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneycervantes/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy.  Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode: [00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager.  She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far. [00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch. [00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team. [00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jaylen's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! NEW: Join our email list! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/ Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/ Shop Rare Beauty at Sephora | Shop rarebeauty.com Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

This week, we're chatting with Sidewalker Daily Co-Founder Nina Zadeh.  Nina spends her days creating strategic content, coming up with creative ideas to help Sidewalker clients stand out and reach their goals, and working with brands, influencers and creators on their businesses. Nina has been working in the influencer space for over 8 years and sheds light on market trends and the growth of the industry. Here's a peek at what we cover in this episode: [00:05:15] - Nina walks us through her background from her undergrad at Boston College to her MBA, consulting for a PR agency, managing influencer campaigns for the Costa Rica Tourism Board, hotels, and more. She addresses common misconceptions about the influencer space, discusses the concept of creators as brands, and explains how brands should be weighing the impact of paid ads vs influencer relationships with current consumer behavior. [00:21:51] - Nina shares unique ways to work with influencers with different objectives (beyond traditional sponsored social media posts), how influencers can exercise their thought leadership to amplify a brand, and how we're re-defining the term "influencer" in the industry. [00:29:03] - Nina breaks down her love for YouTube Shorts, her experience posting, and how a brand can jump into the mix to streamline social media operations across platforms. [00:33:48] - Nina explains how creators can step up and stand out to brands with customized pitches, and shares the importance of keywords. [00:40:47] - Nina dives into the new world of influencer assistants and predicts we'll see more and more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Nina's episode: How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  NEW: Check out our website! NEW: Join our email list! Follow Sidewalker Daily on YouTube / Instagram / TikTok Listen to our episode of Influencer Confidential! Check out Nina's free trainings. Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour