Marketing Happy Hour

In this episode of the Marketing Happy Hour podcast, we're welcoming one of our Season 1 guests BACK to share an update on her business and a fresh perspective on a new topic, over a year later! Join us as Cassie sits down with Brand Collaboration Coach and Content Creator Kahlea Nicole Wade, Founder of Network to Networth.  Kahlea shares her proven strategies for launching and scaling an online course, the importance of an email list and nurturing your existing audience, how to lead with value, the tech stack she uses to grow her business, her predictions for the future of influencer marketing, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kahlea's episode: How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kahlea on Instagram: https://www.instagram.com/kahleanicolee/ Follow Kahlea on TikTok: https://www.tiktok.com/@kahleanicolee Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Resources mentioned: Flodesk: https://flodesk.com/c/KAHLEANICOLE (Get 50% off your subscription!) Kajabi: https://app.kajabi.com/r/oTYkcAjY ClickUp: https://clickup.com/?fp_ref=kahlea47 Snag Kahlea's FREE pitch template: https://view.flodesk.com/pages/5f30ab5031568a002647e0ae  Sign up for N2N Lite: https://kahleanicole.mykajabi.com/a/2147517616/FtMqaKFs

Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.  Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms.  It was actually Michelle's idea to launch a podcast for the brand and she walks us through that process -- from building the confidence to bring a new idea to the table, to crafting a pitch with relevant data, and collaborating with her team to make her idea a reality. We're excited for you to tune in to hear about Michelle's exciting career in broadcasting and hospitality - so without further ado, grab your favorite beverage and listen to this week's Marketing Happy Hour conversation.  ----- Other episodes you'll enjoy if you enjoyed Michelle's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Michelle on Instagram: https://www.instagram.com/mrs_westfalling/ Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-w-464a9961/ Check out Mr. Westfall's Craft a Brew: https://craftabrew.com/ Listen to the Discover Universal Podcast: Spotify - https://open.spotify.com/show/32NWYoq0LIGEDivT6DG53W Apple - https://apple.co/3ozK0Xh Watch Ride Guys on YouTube: https://www.youtube.com/watch?v=kQ5aZfhnL-0&list=PLIjU8lNECAo9vDZe29TLRZ_8li3qhzuEW Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode, Cassie talks with Becca Hidalgo, Social Media Specialist for Hilton Grand Vacations, a vacation planning brand helping you to make every trip a memorable one. Becca shares how she transitioned from self-employment to the corporate world to work with HGV. She talks about the importance of refining customer service skills for a role in the hospitality industry, but also how this skill set should be prioritized in all social media roles. Becca also shares her go-to career advice and how to put the "social" back into social media. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Becca's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing Capture and Keep Audience Attention | Nidhi Bhagat of ESPN ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Becca on Instagram: https://www.instagram.com/becca.hidalgo/ Connect with Becca on LinkedIn: https://www.linkedin.com/in/rebeccakhidalgo/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life.  Elyse shares the inside scoop on her 6-plus year tenure with Wine Enthusiast, the importance of improving your writing skills for a role in social, how to develop brand voice and positioning through your content, what “sticky” content is and how to know if your brand is creating just that, tips on managing a team, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Elyse's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Elyse on Instagram: https://www.instagram.com/elyseestrella Follow Wine Enthusiast on Instagram: https://www.instagram.com/wineenthusiast/  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of the Marketing Happy Hour podcast, we're chatting with Annie Atwell, Director of Marketing at JuneShine, a hard kombucha and canned cocktail brand based in San Diego, California.  Annie shares an inside look at JuneShine's company-wide commitment to sustainability, how to showcase company values in your marketing strategy, a peek behind the curtain at their recent collaboration with Diplo, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Annie's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon and Golin ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Annie on Instagram: https://instagram.com/alsoknownasannie/ Follow JuneShine on Instagram: https://instagram.com/juneshineco/ Books mentioned: Ramping Your Brand by James Richardson, The Culture Code by Clotaire Rapaille, Made to Stick by Chip Heath + Dan Heath, Brand Thinking and Other Noble Pursuits by Debbie Millman, Nudge by Richard Thaler Newsletters mentioned: LeanLux, MarketingBrew Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months.  Thank you to all of the amazing guests this season: 👉 Ethical Copywriting with Email Strategist Karsen Murray  👉 Content Creation and the Future of Digital with L'Oreal's Ashlie Head 👉 Website and SEO Optimizations with Web Designer Macey Miller 👉 Influencer Marketing and Paid Media with Traackr's Halie Soprano 👉 Handling Tough Career Situations with Your Hosts, Cassie and Erica 👉 PR and Making Career Jumps with Golin's Liz Dowen 👉 Peaceful Productivity with Hustle Sanely's Jess Massey Grab a drink and listen in. We’ll be back for season 5 in July of 2022. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of the Marketing Happy Hour podcast, we're catching up with Hustle Sanely Founder and "peaceful productivity" advocate Jess Massey.  Jess shares a behind the scenes look at how she started her own business out of her personal journey to get and stay productive while maintaining her peace, and offers a wide variety of helpful, practical tips you can adopt to boost your productivity, including: Her top 3 productivity tips How to establish and stick to a morning routine that works for you What "habit stacking" is and how you can utilize it The importance of creating an environment that fosters productivity and creativity How to build an online community of loyal brand advocates The inside scoop on developing digital and physical products + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jess' episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Jess on Instagram: https://www.instagram.com/jessmmassey/ Resources mentioned: Journal | How to Create Digital Products Course | BFF  Membership Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, Cassie sits down with Liz Dowen, Verizon PR Director at Golin! Liz has experience working with many incredible PR agencies on brands like General Motors, Nestle Frozen Pizza, Got Milk, LG Electronics, Samsung, and now Verizon! Liz shares great PR and career tips including: A behind the scenes look at crisis communication How to establish and grow relationships with media outlets Why getting out of your comfort zone is key in your early career and why taking a job in a big city can be both personally and professionally beneficial Why she believes agency experience can be the best path to acquire the most skills How to make a positive impact on your team and bosses, even in large organizations Her best tips that you can take with you to your next interview + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Liz's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Liz on Instagram: https://www.instagram.com/elizabethdowen/ Connect with Liz on LinkedIn: https://www.linkedin.com/in/elizabethdowen/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, co-hosts Cassie and Erica are sitting down to chat about some tough career situations you may find yourself in! While we don't claim to be experts on any of these topics, we hope our experiences can lend a perspective to anyone who may be wondering how to navigate these challenges! Here's a sneak peek of what we're talking about: Burnout: how to avoid, navigate, and overcome it How to communicate your needs with your superiors and ask for what you want (whether that's for a raise, a lighter workload, assistance, or learning opportunities) How to break up with a client or leave your job the right way by maintaining relationships  What to do when your interests and passions no longer align with the work you're doing + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802! Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including: How to navigate career advances + shifts that align with your passions What to do in order to understand your brand's persona and identity The steps to take to cultivate a community that loves and trusts your brand, and how to earn your consumer's loyalty How to build a social media and influencer strategy from a blank canvas, including how to identify influencers that are a good fit for your brand Common mistakes to avoid when managing influencer partnerships Her take on the future of influencer marketing and the unique perspective around consumers as influencers Why it's important to set aside some of your influencer budget to "throw fuel on the fire" How to set up effective and measurable paid ad campaigns + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Halie's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Top Tips for Creatives | Lisa Meyer of Beekman 1802 How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Halie on Instagram: https://www.instagram.com/hailsoprano/ Connect with Halie on LinkedIn: https://www.linkedin.com/in/halie-soprano-69b57397/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!