Marketing Happy Hour

In this episode of the Marketing Happy Hour podcast, Cassie and Erica sit down with Macey Miller, Owner and Designer at Be Bold Design Studio, a branding and website design studio based in Orlando, Florida! Macey offers incredible website optimization tips, including: Best practices to consider when starting a website from scratch How to rank higher on Google (yes, really!) What to do if your website has gone "stale" Her preferred website builders for any business or brand How to optimize your SEO + a crucial tip to ensure your optimization is recognized by search engines + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Macey's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Macey on Instagram: https://www.instagram.com/macey_miller/ Learn more about Be Bold Design Studio: https://bebolddesignstudio.com/ Connect with Macey on LinkedIn: https://www.linkedin.com/in/maceydmiller/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, we're chatting with Ashlie Head, Digital Content Manager at L'Oréal, who leads content creation and digital strategy for the Lancôme skincare division. Ashlie shares a unique perspective, and offers advice on:  How to tailor digital campaigns to different consumer personas How sharing your ideas + feedback confidently can positively impact your career The future of digital: How to navigate the Metaverse A behind the scenes look at content creation for a major beauty brand + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Ashlie's episode: Top Tips for Creatives | Lisa Meyer of Beekman 1802 Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Ashlie on Instagram: https://www.instagram.com/ashliehead/ Connect with Ashlie on LinkedIn: https://www.linkedin.com/in/ashlie-head-60b579119/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray.  Karsen shares amazing insights, including:  - How to become a confident copywriter - Top tips for growing your email list from the ground up - How to build and nurture an authentic community around your brand - An alternate approach to using pain points in your brand messaging  Grab a drink and listen in to this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Karsen's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Karsen on Instagram: https://www.instagram.com/karsenmurray/ Check out Karsen's Email 101 Course: https://karsenmurray.com/email-marketing-101 Snag Karsen’s messaging freebie!: https://view.flodesk.com/pages/624eec8661c35e3b7b289bf5 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season.  Thank you to all of the amazing guests this season: 👉 Josie Maida of Maida Media  👉 Geena Massara of Girlfriend Collective  👉 Zaria Parvez of Duolingo 👉 Alice Hampton of ACP Management 👉 Lisa Meyer of Beekman 1802 👉 Hannah Pobar of Home Studio List 👉 Rondene Grinam of Microsoft Grab a drink and listen in. We’ll be back for season 4 in April of 2022 with an awesome episode from Karsen Murray, copywriter and email marketing expert. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of Marketing Happy Hour, we demystify all things email with Rondene Grinam, Global Email Marketing Manager for tech giant Microsoft.  Rondene shares incredible insights, including: The power in networking to advance your career, especially in the early days Simple email subject line tips that will increase open rates How to utilize A/B testing to optimize an email strategy How to determine if an audience is high or low value Her experience and lessons learned in transitioning into a tech marketing role + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rondene's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Rondene on Instagram: https://www.instagram.com/ronnitheriveter/ Follow Rondene on Twitter: https://twitter.com/RonniTheRiveter Connect with Rondene on LinkedIn: https://www.linkedin.com/in/rondenegrinam/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states available to rent for photo shoots, film productions, and content creation. Hannah shares how she pivoted from being an art director and wedding photographer to a successful online business owner.  In growing her business, Hannah has made it work without bringing outside investments from venture capital firms. She shared how with the right team, processes and mindset, you can grow your revenue and find success. A few key points that Hannah touches on in this episode are: - The importance of delegating when building a business - How to make organic social media efforts work for growing a brand - Tips for building your personal brand as a business owner - Hannah's favorite (and FREE) PR tool  - The importance of building connections with your online audience  Grab a drink and let’s dive into this Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Hannah's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn PR 101: Set Yourself Apart | Alice Hampton of ACP Management Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Hannah on Instagram: https://www.instagram.com/hannahpobar/ Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-pobar-09995465/ Learn more about Home Studio List: https://www.homestudiolist.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare brand. Before beginning her career with Beekman 1802, Lisa worked in-house Web Designer for Victoria's Secret and was a freelancer for brands including IL MAKIAGE, Visionary Pet, Splendid Spoon and various sustainable fashion brands. As the Digital Creative Director for Beekman 1802, Lisa directs the creative team in all things photo, video, social and email design. She also leads the visual direction for new product launches and campaigns.  Lisa knows a thing or two about creativity and thinking outside of the box, but also putting yourself out there as a professional and landing partnerships with dream brands.  One of our favorite parts of this episode is the wealth of career advice that she shares including: how to control your interviews, tips for building your portfolio and resume, agency vs. in-house experience and what you can learn from both. Grab a drink and let’s dive into this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Lisa's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Career Advice That's Out of This World | Sylvester Placid of NASA Content Creation + The Future of Digital | Ashlie Head of L'Oréal ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Lisa on Instagram: https://www.instagram.com/glitterfoxx_/ Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-meyer-6128378a/  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group." In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, and working with some of the world's most well-known talent including Rosie Huntington-Whiteley and Hailey Bieber. Currently, Alice manages and represents global fashion designer Anine Bing, celebrity makeup artist Nikki DeRoest, sustainability ambassador Petra Nemcova, luxury personal shopper Gab Waller and global TikTok phenomenon Kat Stickler. Alice also advises a number of Fortune 500 companies, and is on the Board of Directors for several companies within the beauty sector. In this Marketing Happy Hour interview, Alice shares insightful strategies for building and executing effective public relations strategies for your business, no matter how big or small. Some takeaways you'll learn in this episode include:  The skills you need to succeed in corporate PR Alice's number one hack for productivity and work-life balance...a lesson that can be applied to a corporate role or entrepreneurship How to approach PR and influencer campaigns in order to get the ROI you're looking for  Steps to take before engaging with online and print media publications  How to vet brand collaborations as a talent and celebrity manager  Grab a drink and listen in to our conversation with Alice Hampton. ----- Other episodes you'll enjoy if you enjoyed Alice's episode: The Future of Events, Post-Pandemic | Cayley Smith of Digiday Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork __ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-hampton-97b18719/ View the ACP Management Website: https://www.acp-management.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to:  Apply the "flicker, flash and flare" method to your social media accounts Maximize your brand impact on Tik Tok Engage your audience in the comments sections on social Find success, in general, on Tik Tok Create work-life balance while working in the social media and marketing industries __ Grab a drink and listen in to our discussion with Zaria Parvez.  ----- Other episodes you'll enjoy if you enjoyed Zaria's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Zaria on Instagram: https://www.instagram.com/photos_zap/ Check out Zaria's TikTok: https://www.tiktok.com/@zariaparvez Connect with Zaria on LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions:  What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most value for brands?  Following an influencer campaign, what KPIs do you need to measure?  How can I land a marketing job with large consumer brands? What's your advice for keeping on top of the trends within the influencer marketing space?  If you're in the influencer industry looking for tips for enhancing your campaigns or you'd like to grow your knowledge overall of the industry, then this episode is for you.  Grab a drink and listen in to our discussion with Geena Massara. ----- Other episodes you'll enjoy if you enjoyed Geena's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Geena on Instagram: https://www.instagram.com/geenz__/ Connect with Geena on LinkedIn: https://www.linkedin.com/in/geena-massara-14847694/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/