Marketing Happy Hour

Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6!  This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines.  We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and catch up on everything that has happened since! In her conversation with us, Kara shares actionable tips around building brand loyalty through authentic customer touch points and interactions across social media. Here's a peek at what we cover in this episode: [00:03:28] - Kara shares her experience transitioning from the beauty industry to the travel industry, and how the "hub and spoke" model works for the Southwest Airlines Social Business team. [00:12:18] - Kara breaks down the process of creating an influencer campaign from start to finish, and how to identify the right influencers for your brand. [00:17:01] - Kara provides insight on what makes a great influencer pitch and how to determine the budget for each individual influencer. [00:18:43] - Kara shares more about the internal social media strategy at Southwest Airlines, and how they empower their employees to create special moments across social media. [00:23:21] - Kara chats about her predictions for the future of social media, what she's been most excited about working on with Southwest Airlines, and her ultimate career goals - including her best piece of advice for young professionals. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kara's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kara on Instagram: https://www.instagram.com/karasalazar/ Connect with Kara on LinkedIn: https://www.linkedin.com/in/karasalazar/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests. Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months! Thank you to all of the amazing guests this season: Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade Brand Photoshoots 101: What You Need to Know | Photographer and Creative Amie Santavicca Why Every Brand Needs a Podcast, AND How to Build It | Rita Richa of Reignite Media and Bippity Boppity Business Grab a drink and listen in. We’ll be back for season 6 in October 2022!  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

This week on the Marketing Happy Hour podcast, Cassie chats with friend and podcast expert, Rita Richa. Rita is a B2B podcast coach, show producer, founder of Reignite Media, and host of Bippity Boppity Business. In her conversation with Cassie, Rita spills the tea on why every brand should have a podcast and how to strategize for one. She shares how to use podcasting to build your brand, grow your network, and land more sales.  And it wouldn't be Marketing Happy Hour without powerful career advice. Rita sprinkles in her top insight for professionals, including why experience is king and how to get more of it.  Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rita's episode: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Rita on Instagram: https://www.instagram.com/_ritaricha/ Connect with Rita on LinkedIn: https://www.linkedin.com/in/ritaricha/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

This week on the Marketing Happy Hour podcast, Erica sits down in person with a close friend and photographer, Amie Santavicca. Amie is a seasoned fashion lifestyle and advertising creative photographer with experience collaborating with Not Your Mother's Haircare, Ashley Furniture, Edible Magazines, and more. In her conversation with Erica, she shares how brands can effectively plan the creative direction for their shoots and work more efficiently with photographers. She also dives into the topic of usage rights and how photographers price their services, so you know what to expect next time you hire someone for a shoot. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Amie's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay Top Tips for Creatives | Lisa Meyer of Beekman 1802 PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Amie on Instagram: https://www.instagram.com/amiesanta/ Visit Amie's Portfolio: http://www.amiesantavicca.com/ Check out Amie's recent work for WSJ: https://www.wsj.com/articles/tampa-fl-new-development-11657728015?page=1  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of the Marketing Happy Hour podcast, we're welcoming one of our Season 1 guests BACK to share an update on her business and a fresh perspective on a new topic, over a year later! Join us as Cassie sits down with Brand Collaboration Coach and Content Creator Kahlea Nicole Wade, Founder of Network to Networth.  Kahlea shares her proven strategies for launching and scaling an online course, the importance of an email list and nurturing your existing audience, how to lead with value, the tech stack she uses to grow her business, her predictions for the future of influencer marketing, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kahlea's episode: How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kahlea on Instagram: https://www.instagram.com/kahleanicolee/ Follow Kahlea on TikTok: https://www.tiktok.com/@kahleanicolee Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Resources mentioned: Flodesk: https://flodesk.com/c/KAHLEANICOLE (Get 50% off your subscription!) Kajabi: https://app.kajabi.com/r/oTYkcAjY ClickUp: https://clickup.com/?fp_ref=kahlea47 Snag Kahlea's FREE pitch template: https://view.flodesk.com/pages/5f30ab5031568a002647e0ae  Sign up for N2N Lite: https://kahleanicole.mykajabi.com/a/2147517616/FtMqaKFs

Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.  Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms.  It was actually Michelle's idea to launch a podcast for the brand and she walks us through that process -- from building the confidence to bring a new idea to the table, to crafting a pitch with relevant data, and collaborating with her team to make her idea a reality. We're excited for you to tune in to hear about Michelle's exciting career in broadcasting and hospitality - so without further ado, grab your favorite beverage and listen to this week's Marketing Happy Hour conversation.  ----- Other episodes you'll enjoy if you enjoyed Michelle's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Michelle on Instagram: https://www.instagram.com/mrs_westfalling/ Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-w-464a9961/ Check out Mr. Westfall's Craft a Brew: https://craftabrew.com/ Listen to the Discover Universal Podcast: Spotify - https://open.spotify.com/show/32NWYoq0LIGEDivT6DG53W Apple - https://apple.co/3ozK0Xh Watch Ride Guys on YouTube: https://www.youtube.com/watch?v=kQ5aZfhnL-0&list=PLIjU8lNECAo9vDZe29TLRZ_8li3qhzuEW Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode, Cassie talks with Becca Hidalgo, Social Media Specialist for Hilton Grand Vacations, a vacation planning brand helping you to make every trip a memorable one. Becca shares how she transitioned from self-employment to the corporate world to work with HGV. She talks about the importance of refining customer service skills for a role in the hospitality industry, but also how this skill set should be prioritized in all social media roles. Becca also shares her go-to career advice and how to put the "social" back into social media. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Becca's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing Capture and Keep Audience Attention | Nidhi Bhagat of ESPN ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Becca on Instagram: https://www.instagram.com/becca.hidalgo/ Connect with Becca on LinkedIn: https://www.linkedin.com/in/rebeccakhidalgo/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life.  Elyse shares the inside scoop on her 6-plus year tenure with Wine Enthusiast, the importance of improving your writing skills for a role in social, how to develop brand voice and positioning through your content, what “sticky” content is and how to know if your brand is creating just that, tips on managing a team, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Elyse's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Elyse on Instagram: https://www.instagram.com/elyseestrella Follow Wine Enthusiast on Instagram: https://www.instagram.com/wineenthusiast/  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of the Marketing Happy Hour podcast, we're chatting with Annie Atwell, Director of Marketing at JuneShine, a hard kombucha and canned cocktail brand based in San Diego, California.  Annie shares an inside look at JuneShine's company-wide commitment to sustainability, how to showcase company values in your marketing strategy, a peek behind the curtain at their recent collaboration with Diplo, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Annie's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon and Golin ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Annie on Instagram: https://instagram.com/alsoknownasannie/ Follow JuneShine on Instagram: https://instagram.com/juneshineco/ Books mentioned: Ramping Your Brand by James Richardson, The Culture Code by Clotaire Rapaille, Made to Stick by Chip Heath + Dan Heath, Brand Thinking and Other Noble Pursuits by Debbie Millman, Nudge by Richard Thaler Newsletters mentioned: LeanLux, MarketingBrew Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months.  Thank you to all of the amazing guests this season: 👉 Ethical Copywriting with Email Strategist Karsen Murray  👉 Content Creation and the Future of Digital with L'Oreal's Ashlie Head 👉 Website and SEO Optimizations with Web Designer Macey Miller 👉 Influencer Marketing and Paid Media with Traackr's Halie Soprano 👉 Handling Tough Career Situations with Your Hosts, Cassie and Erica 👉 PR and Making Career Jumps with Golin's Liz Dowen 👉 Peaceful Productivity with Hustle Sanely's Jess Massey Grab a drink and listen in. We’ll be back for season 5 in July of 2022. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/