Marketing Happy Hour

In this episode of the Marketing Happy Hour podcast, we're catching up with Hustle Sanely Founder and "peaceful productivity" advocate Jess Massey.  Jess shares a behind the scenes look at how she started her own business out of her personal journey to get and stay productive while maintaining her peace, and offers a wide variety of helpful, practical tips you can adopt to boost your productivity, including: Her top 3 productivity tips How to establish and stick to a morning routine that works for you What "habit stacking" is and how you can utilize it The importance of creating an environment that fosters productivity and creativity How to build an online community of loyal brand advocates The inside scoop on developing digital and physical products + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jess' episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Jess on Instagram: https://www.instagram.com/jessmmassey/ Resources mentioned: Journal | How to Create Digital Products Course | BFF  Membership Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, Cassie sits down with Liz Dowen, Verizon PR Director at Golin! Liz has experience working with many incredible PR agencies on brands like General Motors, Nestle Frozen Pizza, Got Milk, LG Electronics, Samsung, and now Verizon! Liz shares great PR and career tips including: A behind the scenes look at crisis communication How to establish and grow relationships with media outlets Why getting out of your comfort zone is key in your early career and why taking a job in a big city can be both personally and professionally beneficial Why she believes agency experience can be the best path to acquire the most skills How to make a positive impact on your team and bosses, even in large organizations Her best tips that you can take with you to your next interview + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Liz's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Liz on Instagram: https://www.instagram.com/elizabethdowen/ Connect with Liz on LinkedIn: https://www.linkedin.com/in/elizabethdowen/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, co-hosts Cassie and Erica are sitting down to chat about some tough career situations you may find yourself in! While we don't claim to be experts on any of these topics, we hope our experiences can lend a perspective to anyone who may be wondering how to navigate these challenges! Here's a sneak peek of what we're talking about: Burnout: how to avoid, navigate, and overcome it How to communicate your needs with your superiors and ask for what you want (whether that's for a raise, a lighter workload, assistance, or learning opportunities) How to break up with a client or leave your job the right way by maintaining relationships  What to do when your interests and passions no longer align with the work you're doing + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802! Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including: How to navigate career advances + shifts that align with your passions What to do in order to understand your brand's persona and identity The steps to take to cultivate a community that loves and trusts your brand, and how to earn your consumer's loyalty How to build a social media and influencer strategy from a blank canvas, including how to identify influencers that are a good fit for your brand Common mistakes to avoid when managing influencer partnerships Her take on the future of influencer marketing and the unique perspective around consumers as influencers Why it's important to set aside some of your influencer budget to "throw fuel on the fire" How to set up effective and measurable paid ad campaigns + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Halie's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Top Tips for Creatives | Lisa Meyer of Beekman 1802 How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Halie on Instagram: https://www.instagram.com/hailsoprano/ Connect with Halie on LinkedIn: https://www.linkedin.com/in/halie-soprano-69b57397/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, Cassie and Erica sit down with Macey Miller, Owner and Designer at Be Bold Design Studio, a branding and website design studio based in Orlando, Florida! Macey offers incredible website optimization tips, including: Best practices to consider when starting a website from scratch How to rank higher on Google (yes, really!) What to do if your website has gone "stale" Her preferred website builders for any business or brand How to optimize your SEO + a crucial tip to ensure your optimization is recognized by search engines + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Macey's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Macey on Instagram: https://www.instagram.com/macey_miller/ Learn more about Be Bold Design Studio: https://bebolddesignstudio.com/ Connect with Macey on LinkedIn: https://www.linkedin.com/in/maceydmiller/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!

In this episode of the Marketing Happy Hour podcast, we're chatting with Ashlie Head, Digital Content Manager at L'Oréal, who leads content creation and digital strategy for the Lancôme skincare division. Ashlie shares a unique perspective, and offers advice on:  How to tailor digital campaigns to different consumer personas How sharing your ideas + feedback confidently can positively impact your career The future of digital: How to navigate the Metaverse A behind the scenes look at content creation for a major beauty brand + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Ashlie's episode: Top Tips for Creatives | Lisa Meyer of Beekman 1802 Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Ashlie on Instagram: https://www.instagram.com/ashliehead/ Connect with Ashlie on LinkedIn: https://www.linkedin.com/in/ashlie-head-60b579119/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray.  Karsen shares amazing insights, including:  - How to become a confident copywriter - Top tips for growing your email list from the ground up - How to build and nurture an authentic community around your brand - An alternate approach to using pain points in your brand messaging  Grab a drink and listen in to this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Karsen's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Karsen on Instagram: https://www.instagram.com/karsenmurray/ Check out Karsen's Email 101 Course: https://karsenmurray.com/email-marketing-101 Snag Karsen’s messaging freebie!: https://view.flodesk.com/pages/624eec8661c35e3b7b289bf5 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season.  Thank you to all of the amazing guests this season: 👉 Josie Maida of Maida Media  👉 Geena Massara of Girlfriend Collective  👉 Zaria Parvez of Duolingo 👉 Alice Hampton of ACP Management 👉 Lisa Meyer of Beekman 1802 👉 Hannah Pobar of Home Studio List 👉 Rondene Grinam of Microsoft Grab a drink and listen in. We’ll be back for season 4 in April of 2022 with an awesome episode from Karsen Murray, copywriter and email marketing expert. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of Marketing Happy Hour, we demystify all things email with Rondene Grinam, Global Email Marketing Manager for tech giant Microsoft.  Rondene shares incredible insights, including: The power in networking to advance your career, especially in the early days Simple email subject line tips that will increase open rates How to utilize A/B testing to optimize an email strategy How to determine if an audience is high or low value Her experience and lessons learned in transitioning into a tech marketing role + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rondene's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Rondene on Instagram: https://www.instagram.com/ronnitheriveter/ Follow Rondene on Twitter: https://twitter.com/RonniTheRiveter Connect with Rondene on LinkedIn: https://www.linkedin.com/in/rondenegrinam/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

In this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states available to rent for photo shoots, film productions, and content creation. Hannah shares how she pivoted from being an art director and wedding photographer to a successful online business owner.  In growing her business, Hannah has made it work without bringing outside investments from venture capital firms. She shared how with the right team, processes and mindset, you can grow your revenue and find success. A few key points that Hannah touches on in this episode are: - The importance of delegating when building a business - How to make organic social media efforts work for growing a brand - Tips for building your personal brand as a business owner - Hannah's favorite (and FREE) PR tool  - The importance of building connections with your online audience  Grab a drink and let’s dive into this Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Hannah's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn PR 101: Set Yourself Apart | Alice Hampton of ACP Management Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Hannah on Instagram: https://www.instagram.com/hannahpobar/ Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-pobar-09995465/ Learn more about Home Studio List: https://www.homestudiolist.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/