Marketing Happy Hour

In this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare brand. Before beginning her career with Beekman 1802, Lisa worked in-house Web Designer for Victoria's Secret and was a freelancer for brands including IL MAKIAGE, Visionary Pet, Splendid Spoon and various sustainable fashion brands. As the Digital Creative Director for Beekman 1802, Lisa directs the creative team in all things photo, video, social and email design. She also leads the visual direction for new product launches and campaigns.  Lisa knows a thing or two about creativity and thinking outside of the box, but also putting yourself out there as a professional and landing partnerships with dream brands.  One of our favorite parts of this episode is the wealth of career advice that she shares including: how to control your interviews, tips for building your portfolio and resume, agency vs. in-house experience and what you can learn from both. Grab a drink and let’s dive into this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Lisa's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Career Advice That's Out of This World | Sylvester Placid of NASA Content Creation + The Future of Digital | Ashlie Head of L'Oréal ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Lisa on Instagram: https://www.instagram.com/glitterfoxx_/ Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-meyer-6128378a/  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group." In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, and working with some of the world's most well-known talent including Rosie Huntington-Whiteley and Hailey Bieber. Currently, Alice manages and represents global fashion designer Anine Bing, celebrity makeup artist Nikki DeRoest, sustainability ambassador Petra Nemcova, luxury personal shopper Gab Waller and global TikTok phenomenon Kat Stickler. Alice also advises a number of Fortune 500 companies, and is on the Board of Directors for several companies within the beauty sector. In this Marketing Happy Hour interview, Alice shares insightful strategies for building and executing effective public relations strategies for your business, no matter how big or small. Some takeaways you'll learn in this episode include:  The skills you need to succeed in corporate PR Alice's number one hack for productivity and work-life balance...a lesson that can be applied to a corporate role or entrepreneurship How to approach PR and influencer campaigns in order to get the ROI you're looking for  Steps to take before engaging with online and print media publications  How to vet brand collaborations as a talent and celebrity manager  Grab a drink and listen in to our conversation with Alice Hampton. ----- Other episodes you'll enjoy if you enjoyed Alice's episode: The Future of Events, Post-Pandemic | Cayley Smith of Digiday Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork __ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-hampton-97b18719/ View the ACP Management Website: https://www.acp-management.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to:  Apply the "flicker, flash and flare" method to your social media accounts Maximize your brand impact on Tik Tok Engage your audience in the comments sections on social Find success, in general, on Tik Tok Create work-life balance while working in the social media and marketing industries __ Grab a drink and listen in to our discussion with Zaria Parvez.  ----- Other episodes you'll enjoy if you enjoyed Zaria's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Zaria on Instagram: https://www.instagram.com/photos_zap/ Check out Zaria's TikTok: https://www.tiktok.com/@zariaparvez Connect with Zaria on LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions:  What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most value for brands?  Following an influencer campaign, what KPIs do you need to measure?  How can I land a marketing job with large consumer brands? What's your advice for keeping on top of the trends within the influencer marketing space?  If you're in the influencer industry looking for tips for enhancing your campaigns or you'd like to grow your knowledge overall of the industry, then this episode is for you.  Grab a drink and listen in to our discussion with Geena Massara. ----- Other episodes you'll enjoy if you enjoyed Geena's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Geena on Instagram: https://www.instagram.com/geenz__/ Connect with Geena on LinkedIn: https://www.linkedin.com/in/geena-massara-14847694/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

We're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media team member for The Walt Disney Company.  Josie shares her incredible journey of building a business while working full-time for a large corporation. She also gives us her secrets for how she moved up with Disney several times by using her networking skills and by readjusting her mindset. Not only that, but Josie gives us her tips for growing your following on Tik Tok after taking her page and her clients' pages to "influencer status." If you’re a social media freelancer or you're looking to grow your business while working full-time, this episode is for you!  Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Josie's episode: How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Josie on Instagram: https://www.instagram.com/josiemaida/ Check out Josie's TikTok: https://www.tiktok.com/@josiemaida Connect with Josie on LinkedIn: https://www.linkedin.com/in/josiemaida/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

We’ve officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons learned this year in business and life, along with favorite moments from season two. Thank you to all of the amazing guests this season: 👉 Ally Golden of UpWork 👉 Karly and Kiersten of Millennial Social Media Marketing 👉 Angelica Song of Google 👉 Danielle Vito of Avantstay 👉 Emma Wolgast of Red Ventures 👉 Jenny Park of LinkedIn Grab a drink and listen in. We’ll be back for season 3 in January of 2022 with an amazing episode with Jodie Maida of Maida Media, formerly on the social media team with The Walt Disney Company. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

We ended the last interview episode of season 2 on a high note with Jenny Park, Senior Influencer & Partnerships Manager at LinkedIn. Jenny not only shares her career journey with us - going from Cheerios to LinkedIn, but she also peels the curtain back on the world’s most famous networking app by answering the questions everyone asks themselves about the platform including “what in the world am I supposed to use LinkedIn for besides hiring?” If you’re looking to get the most out of LinkedIn and become an expert at networking on and offline, this episode is for you. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Jenny's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Jenny on Instagram: https://www.instagram.com/mohae.jennypark/ Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenniferkimpark/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Are you interested in grad school, but don’t know how to balance your full time job with the demands of an advanced degree program? This week, Erica sits down with her ex-coworker turned close friend Emma Wolgast, Paid Social Analyst at Red Ventures. Red Ventures is an agency that simplifies online experiences through premium content, strategic partnerships, AI-driven digital marketing, and world class intelligence and analytics.   In this episode, Emma shares her experience navigating a 9-5 while pursuing her MBA, a behind the scenes look at Paid Social, why it’s important to diversify your audience touchpoints, and her advice for anyone looking to advance their career. Grab a drink and listen in 🥂  ----- Other episodes you'll enjoy if you enjoyed Emma's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Emma on Instagram: https://instagram.com/e_wolgast Connect with Emma on LinkedIn: https://www.linkedin.com/in/wolgast Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

This week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand. ----- Other episodes you'll enjoy if you enjoyed Danielle's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Capture and Keep Audience Attention | Nidhi Bhagat of ESPN ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Danielle on Instagram: https://www.instagram.com/destinationdanielle/ Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellevito/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Have you ever wondered what it's like to work at Google? Curious about what it takes to land a job at one of the largest corporations in the world while managing a large social media presence? Angelica Song, Associate Product Marketing Manager at Google, shares her experience in balancing her role at the tech giant while being a well known TikTok Creator. Angelica gives us her must-know interview secrets and shares her insight on the outlook of Gen Z in the marketing workforce. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Angelica's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo PR 101: Set Yourself Apart | Alice Hampton of ACP Management Top Tips for Creatives | Lisa Meyer of Beekman 1802 ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Angelica on Instagram: https://www.instagram.com/angelicasong/ Connect with Angelica on LinkedIn: https://www.linkedin.com/in/angelicasong/ Check out Angelica's TikTok: https://www.tiktok.com/@_angelicasong? Angelica's feature on Business Insider: https://www.businessinsider.com/google-intern-tiktok-influencer-day-in-the-life-2020-7 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/