Marketing Happy Hour

Are you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of pursuing the journey of business ownership and how they developed a wildly successful social media agency in a little over a year. They also dive into creating viral-worthy Reels and how they've seen video success on Instagram. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Karly & Kyrsten's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Millennial Social Media Marketing on Instagram: https://www.instagram.com/millennialsmmarketing/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Welcome to season 2 of Marketing Happy Hour! We're so excited to be back with this premier episode with Ally Golden of UpWork, the world’s work marketplace, connecting millions of businesses with independent talent around the globe. Ally is passionate about empathy in the workplace and branding. In this episode, she shares how Upwork is working to create an empathetic workplace and how you can do the same. As a brand manager, she shares insights on how all brands can humanize their company and show empathy to their consumers through various marketing channels.  Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Ally's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Ally on Instagram: https://www.instagram.com/allyagolden/ Connect with Ally on LinkedIn: https://www.linkedin.com/in/alexandragolden/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

That is a wrap on MHH Season 1! Thank you so much for listening. As we reminisce on this season, we’re sharing our favorite moments and lessons learned with all of you.  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

How does the Universal Studios Parks + Resorts team engage guests online after they leave the attractions? You’ll find out during this interview with Stephen Kubiak, Manager of Social Strategy & Content for the Universal Parks. Stephen not only shares how to create unique experiences for audiences on social media, he also shares how Twitter became one of Universal’s top platforms for engagement and how you too can create world-class social media campaigns for your business. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Stephen's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Stephen on Instagram: https://www.instagram.com/stephen_d_kubiak/ Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephenkubiak Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

It’s job hunting season and we’re here to share crucial career advice with you from NASA’s Communications Strategist and former public speaking professor, Sylvester Placid. Learn why Sylvester says “cover letters aren’t dead” and find out his top tips for landing a career for a large corporate organization. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Sylvester's episode: Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Sylvester on LinkedIn: https://www.linkedin.com/in/splacid/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Always dreamed of landing paid brand partnerships, but don’t know where to start? Kahlea Nicole, an influencer whose long term partnerships with brands inspired her to help other influencers land similar paid opportunities, shares how and when to reach out to brands, common first time influencer mistakes and how to avoid them, how to get clear on who you serve and the problem you solve, and the inside scoop on negotiating. Grab a drink and listen in!  ----- Other episodes you'll enjoy if you enjoyed Kahlea's episode: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kahlea on Instagram: https://instagram.com/kahleanicolee Connect with Kahlea on LinkedIn: https://www.linkedin.com/in/kahlea-nicole-wade-0297a1170/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

What components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful. Grab a drink and listen in. ----- Other episodes you'll enjoy if you enjoyed Lauren's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Content Creation + The Future of Digital | Ashlie Head of L'Oréal Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Lauren on Instagram: https://www.instagram.com/laurenfreund/ Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenfreund Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Alison Taplin, a marketing professional at FabFitFun, shares her journey from college to landing a full-time job. She offers invaluable insights on navigating the competitive job market as a recent graduate. Discover her top tips for crafting personalized application materials and the importance of enthusiasm in interviews. Alison emphasizes effective networking strategies and reflects on how internships shaped her career. Tune in for practical advice that can help kick-start your marketing career!

The pandemic has changed the way events are hosted. The last year and a half, businesses have been forced to pivot their efforts to virtual events and new ways of hosting in-person gatherings. This week, we’re chatting with Digiday Media’s Event Programming Manager, Cayley Plotkin, to hear how her brands have navigated the recent changes and what predictions she has for the future of events. BONUS: Learn what component your events need to be successful. ----- Other episodes you'll enjoy if you enjoyed Cayley's episode: Career Advice That's Out of This World | Sylvester Placid of NASA Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Gen Z Work Habits: Balancing a Tech 9-5 and Full-Time Content Creation | Angelica Song of Google ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Cayley on Instagram: https://www.instagram.com/cayleyasmith/ Connect with Cayley on LinkedIn: https://www.linkedin.com/in/cayleyasmith/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/

Are you trying to navigate your career in marketing, unsure about new strategies and creative tactics to use? Then this is your podcast! We’re your hosts, Erica and Cassie, and we’ll be interviewing world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more! Grab a drink, tune in and join us for happy hour! ____ Wondering where to start? Here are some episodes we think you'll enjoy: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo PR 101: Set Yourself Apart | Alice Hampton of ACP Management Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/