Marketing Happy Hour Growing a Community on Social | Karissa Widder of Kindred by K
This week, Erica chats with Social Media Manager Karissa Widder. Karissa is an Instagram and creativity queen with a unique career path who joins Erica to teach us how to level up our creativity online, build community first, and use social media as a platform for good.
Here's a peek at what we cover in this episode:
[00:04:12] - Karissa shares an overview of her career journey, from running point on social at her local Chick-fil-A, to managing the social media for her private university, transitioning to speech pathology, and finally venturing into full time social media management.
[00:08:52] - Karissa explains that you can do anything if you just get started and that there's no one correct path. She also shares more about social media as a great outlet to advocate for things you're passionate about.
[00:13:06] - Karissa gives insight to her relationship with clients, and how she helps them measure success on social media.
[00:17:36] - Karissa unveils her top social media tip overall, and her #1 Instagram tip (hint: it's all about COMMUNITY)!
[00:21:00] - How to avoid burnout as a social media manager, and Karissa's invention of #CameraRollCrumbs.
[00:23:45] - Why diversifying how you're connecting with your customer is important, and one of the best ways to connect outside of social media.
[00:31:45] - Karissa offers encouragement in your career journey and insists - everyone is just figuring it out!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Karissa's episode:
Managing Social at a Startup? Listen to This! | Danielle Vito of Avantstay
Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
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Follow Karissa on Instagram: https://www.instagram.com/karissawidder/ and https://www.instagram.com/kindredbyk/
Connect with Karissa on LinkedIn: https://www.linkedin.com/in/karissanickish/
Learn more about Karissa: https://www.karissawidder.com/ and https://www.kindredbyk.com/
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