This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!).
Here's a peek at what we cover in this episode:
[00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc.
[00:09:08] - Travis breaks down the history of "edutainment" as a tactic to add value to your audience and explains how he's infusing "edu-tainment" into his role at PandaDoc by creating content that stops the scroll and encourages engagement.
[00:17:20] - Travis shares how you can implement "edutainment" in your marketing strategy by "piloting" your ideas.
[00:27:52] - A behind the scenes look at how Travis grew PandaDoc's social media following to over 150K (100K of which are on LinkedIn specifically) by diversifying their "boring" content with humor and truly using analytics to learn and adapt.
[00:33:31] - Travis explains the purpose of PandaDoc's podcast, The Customer Engagement Lab, and the unique way he's found to build his network and promote the show (and ultimately PandaDoc) at the same time.
[00:41:32] - The inside scoop on what Travis' team is doing to navigate budget cuts.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Travis' episode:
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor
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