Creating Value Alignment Between Brand and Creator | Molly Tracy of VRAI Digital

This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today's landscape. Here's a peek at what we cover in this episode: [00:03:31] - Molly shares her experience in influencer marketing (since 2012!) and the "why" behind her agency, VRAI Digital. [00:07:02] - Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between brand and creator in every campaign. [00:15:07] - Molly reveals some of her favorite recent partnerships that her talent has been a part of, including campaigns with Sunday Riley, Bed Bath & Beyond, and Buy Buy Baby. She notes that genuine fandom translating into a paid opportunity and relationships that can carry through life stages are the keys to success in influencer partnerships. [00:17:04] - We discuss predictions for the influencer marketing industry, like the inevitable shift toward owned channels and the emergence of creator-led brands. [00:22:48] - Molly shares her best tips for getting your own business off the ground, no matter what industry you're in - hear why she says it's all about your network, and to ignore imposter syndrome at all costs. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Molly's episode: The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Molly: Instagram | LinkedIn | vraidigital.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/