Marketing Happy Hour Proof That Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends
This week, Erica and Cassie sit down with Lisa Mastela, Founder of Bumpin Blends - superfood smoothie cubes designed for your body, delivered to your door. Bumpin Blends offers unique, pre-portioned, and delicious frozen smoothie cubes to make snack time a breeze. With ingredients curated by registered dietician Lisa Mastela, you can be confident that every Bumpin Blends smoothie is made from organic, whole-food ingredients that are scientifically supported to be safe and beneficial for your specific needs. In this episode, Lisa shares her experience building the Bumpin Blends brand and why authentic partnerships with ambassadors like Chrissy Tiegen, Miranda Kerr, and Amanda Kloots have been one of their true keys to success.
This episode is sponsored by Bumpin Blends: Head on over to bumpinblends.com and take their 2 minute quiz to find the right blends personalized just for you, then use code MHH20 at checkout for 20% off!
Here's a peek at what we cover in this episode:
[00:03:14] - Lisa shares her experience as a registered dietician specializing in functional and medical nutrition, using food as a means to truly help people (even before "biohacking" was a thing), and the inspiration behind and mission of her smoothie cube brand, Bumpin Blends.
[00:07:15] - Lisa dives into Bumpin Blends' authentic brand partnerships and influencer collaborations and explains why they're an important driver of the brand's success. She also shares how the team deciphers which partnerships are the right fit for their brand and provides two real examples of influencer campaigns that had wildly different results.
[00:17:12] - Lisa talks through personalization on the Bumpin Blends website, including their unique quiz and video pop up introducing the Founder, and reveals other marketing strategies that work for the brand: events, their refer a friend loyalty program, and email.
[00:23:51] - Lisa shares what's coming up for Bumpin Blends, like launching in retail (find them at Costco in the Northwest region now!). She also shares her best tips for what to do when you feel burnout or hit a creative wall in the afternoon (hint: drinking Bumpin Blends' Cookie Dough smoothie may help!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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