Marketing Happy Hour

This week, Erica chats with Kate Haldy, Head of Brand Communications, PR & Events at Anthropologie. In this episode, Kate shares a peek into the incredible projects she's worked on with the brand, what goes into an effective communications strategy, how bringing experiential events to life is key in connecting further with their consumer, and more. Here's a peek at what we cover in this episode: [00:03:43] - Kate walks us through her 15+ year background in communications from interning with Marie Claire, The Bromley Group, and Diane von Furstenberg, to working as Public Relations Manager at Cynthia Rowley, Director of Communications at Sidney Garber, Director of Brand Communications at David's Bridal, and now Head of Brand Communications, PR & Events at Anthropologie. She also shares her favorite projects she's worked on to date (like Anthropologie's 30th anniversary), her perspective on how the Communications & PR space has changed in the past 15 years, and her best career advice for young professionals. [00:20:15] - Kate explains what goes into an effective communications strategy and shares her top brand and reputation management tips. She also touches on social cause communications and how a brand can craft authentic stories around impactful moments. [00:29:44] - Kate talks about affiliate marketing's role in a strong PR strategy and how bringing engaging experiential events to life is a key element in connecting the brand with the consumer face to face. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kate's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Kate: Instagram | LinkedIn Follow along with Anthropologie on Instagram: @anthropologie, @anthroliving, @anthropologieweddings Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica sits down with Tristen Dewar, Influencer Marketing Manager at Amazon Fashion, to chat through what makes a great influencer campaign, tips on utilizing Snapchat and YouTube Shorts for branded content, and predictions for the future of the influencer industry. Here's a peek at what we cover in this episode: [00:02:42] - Tristen shares a peek into her background - initially majoring in journalism, returning to school for fashion marketing, interning for Carolina Herrera, running Health Magazine's YouTube channel and then social for Refinery29, and how she found her current role in influencer marketing with Amazon Fashion. [00:06:26] - Tristen details what makes a great influencer campaign and gives us a peek into one of her favorites with Amazon Fashion: a promotional campaign for Amazon Prime's "Making the Cut" reality competition. [00:13:02] - Tristen gives us her best tips for utilizing Snapchat and YouTube Shorts for branded content. She also shares her predictions for the future of social and creator/influencer marketing. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Tristen's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate Building an Engaging Brand on Social Media | Jack Appleby of Future Social ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Tristen: Instagram | LinkedIn Follow along with Amazon Fashion: Instagram | TikTok | Snapchat | YouTube Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie chat with Motivational Speaker Genesis Vaquero, an ambitious recent graduate, digital marketer, and community leader that is eager to make a difference in the world and empower students and young professionals to succeed. In this episode, Genesis breaks down her top tips for networking, finding your purpose, developing a growth mindset, gaining confidence in your career, and more. Here's a peek at what we cover in this episode: [00:04:05] - Genesis shares her initial thoughts about the importance of networking and what sparked her interest in working with students. She also gives us her best advice on overcoming self doubt and imposter syndrome, and explains how to develop a growth mindset in your career. [00:13:45] - Genesis explains how young leaders can step up to the plate by doing things that make them uncomfortable. She also provides tips for following your passion and crafting your own career path, dives deeper into how important the community you surround yourself with really is, and sparks a discussion on "finding your why." [00:30:25] - Genesis shares how to build your skill set in public speaking and overcome any jitters that may arise. She also explains why she recommends joining Toastmasters, and how she has landed speaking engagements as she advances in her public speaking journey. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Genesis' episode: Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten ⁠Personal Branding 101 | Rachel B. Lee of StandOut Authority⁠ How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Genesis on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Cassie catches up with Content Strategist and Communications Expert Caitlin Busscher. After a decade with The Walt Disney Company (two as an official Disney Ambassador and spokesperson), Caitlin now serves as a communications executive in the finance industry. In this episode, Caitlin shares her thoughts on leadership, communication strategies, refining your writing skills, and more. Here's a peek at what we cover in this episode: [00:03:18] - Caitlin walks us through her career thus far - starting as a communications major working in publicity, transitioning to consumer insights at Disney, and now utilizing her communications skillset as the Director of Communications at AgAmerica Lending. She also shares tips for getting back into the swing of things after a layoff by leaning in to your community and attracting the "right fit" opportunities. [00:11:48] - Caitlin shares her journey as an "accidental influencer" and how building her personal brand has impacted her career. She also outlines a few best practices for authentic influencer/creator marketing campaigns. [00:21:21] - Caitlin provides insight around refining your writing skills, and gives us her thoughts on utilizing tools like AI to help ideate new copy. [00:26:54] - Caitlin dives into her experience being a Disney ambassador and the importance of having strong communications skills in that role. She also shares important tips that she learned from media training, and how young professionals can continue to develop leadership skills throughout their career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Caitlin's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World) Media Relations 101 | Jacob Duarte of McDonald's ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Caitlin on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica catches up with Jack Appleby, Creator of Future Social: a free newsletter read by 50K+ marketers looking to learn more about social and creator strategy. In this episode, Jack breaks down his go-to cross platform strategies for social media teams and the career advice he wishes he would've taken sooner. Here's a peek at what we cover in this episode: [00:03:31] - Jack shares his 12 year background in social media, from starting in the agency space (leading social for notable brands like Beats by Dre, Spotify, and Verizon) to joining the creative strategy team at Twitch, all while tweeting his thoughts on the industry and ultimately landing a job with Morning Brew, writing about the work he's so passionate about. He explains how he built and launched the Future Social educational publication and is now building a media business around it as a full time writer, speaker, and consultant. [00:07:22] - Jack shares his thoughts on Meta's Threads and his advice for brands after a month of playing around on the platform. He also discusses "unhinged" social media - with answers to questions like "how far is too far?" [00:16:07] - Jack shares his experience growing his personal brand on social while building his business, and gives us perspective on the new surge of creators expanding beyond social and forming media businesses. He also shares an easy starting structure for building your personal brand. [00:24:05] - Jack uncovers his ultimate tips for social media marketing professionals and reveals what he believes is the most important lesson to learn in your career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Jack's episode: ⁠TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo⁠ ⁠Growing a Community on Social | Karissa Widder of Kindred⁠ ⁠Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten⁠ ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Jack + Future Social: ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠Instagram⁠ | | ⁠Newsletter⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Public Relations! Meet our Public Relations Q+A Panel guests: Erin Murphy is a Public Relations Account Manager at PRESS PR + Marketing in Tampa, FL, garnering more than $7 million in ad-value equivalency and nearly 1 billion earned media impressions in the past year, earning national coverage in outlets like PEOPLE, Forbes, CNN Business, FOX Digital, TODAY, USA Today and Yahoo! News. She manages a portfolio of 10 clients and supports new business for PRESS. Connect with Erin: LinkedIn | Instagram Follow along with PRESS PR + Marketing: Instagram | pressmarketing.com Christine Göös is the Senior Director of Marketing for Billion Dollar Boy and Podcast Host at House of Content, with past experience as Brand & Communications Director at Power Digital Marketing, overseeing PR and awards strategy and external communications to secure the #1 share-of-voice position for the agency with 45+ pieces of coverage in the first five months, including coverage in outlets like Digiday, The Drum, MarketingBrew, Glossy, and Campaign. Connect with Christine: LinkedIn | TikTok | Instagram Check out the House of Content podcast Listen in for a behind the scenes look into Erin and Christine's recent successful PR campaigns, what typical lead times look like for placements in different publications and the difference between proactive and reactive PR, how to prep for holiday pitching (gift guides, etc.), where to keep up and connect with journalists, and their best tips for marketing professionals tasked with PR efforts. ____ Additional MHH episodes mentioned: BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull) Media Relations 101 | Jacob Duarte of McDonald's ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Download the Dream Career Game Plan! Check out our website! Join our email list! Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie sit down with Lisa Mastela, Founder of Bumpin Blends - superfood smoothie cubes designed for your body, delivered to your door. Bumpin Blends offers unique, pre-portioned, and delicious frozen smoothie cubes to make snack time a breeze. With ingredients curated by registered dietician Lisa Mastela, you can be confident that every Bumpin Blends smoothie is made from organic, whole-food ingredients that are scientifically supported to be safe and beneficial for your specific needs. In this episode, Lisa shares her experience building the Bumpin Blends brand and why authentic partnerships with ambassadors like Chrissy Tiegen, Miranda Kerr, and Amanda Kloots have been one of their true keys to success. This episode is sponsored by Bumpin Blends: Head on over to bumpinblends.com and take their 2 minute quiz to find the right blends personalized just for you, then use code MHH20 at checkout for 20% off!  Here's a peek at what we cover in this episode: [00:03:14] - Lisa shares her experience as a registered dietician specializing in functional and medical nutrition, using food as a means to truly help people (even before "biohacking" was a thing), and the inspiration behind and mission of her smoothie cube brand, Bumpin Blends. [00:07:15] - Lisa dives into Bumpin Blends' authentic brand partnerships and influencer collaborations and explains why they're an important driver of the brand's success. She also shares how the team deciphers which partnerships are the right fit for their brand and provides two real examples of influencer campaigns that had wildly different results. [00:17:12] - Lisa talks through personalization on the Bumpin Blends website, including their unique quiz and video pop up introducing the Founder, and reveals other marketing strategies that work for the brand: events, their refer a friend loyalty program, and email. [00:23:51] - Lisa shares what's coming up for Bumpin Blends, like launching in retail (find them at Costco in the Northwest region now!). She also shares her best tips for what to do when you feel burnout or hit a creative wall in the afternoon (hint: drinking Bumpin Blends' Cookie Dough smoothie may help!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Check out Bumpin Blends: Instagram | Threads | bumpinblends.com (get 20% OFF with discount code MHH20) Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie catch up with fellow Tampa resident C.J. Johnson, Communications Specialist at Tampa International Airport, and chat through the current strategies their team is utilizing on social to interact with their passengers. In this episode, C.J. provides a unique perspective on the intersection of brand safety and social media and shares TPA's approach to balancing their fun, "unhinged" brand voice with the seriousness and security requirements of an airport. Here's a peek at what we cover in this episode: [00:04:30] - C.J. shares his background in social media, his venture to consulting and dabbling in travel influencing, and walks us through his decision making in joining the team at TPA to run their social media channels. [00:09:20] - C.J. reveals the current social strategies for each platform that TPA is utilizing (Facebook being their largest audience) and shares what the main goals and KPIs are that they look at as an airport. C.J. explains how they're interacting with passengers and the public on social by actively listening to feedback and conversations, acting as a first response team and touchpoint for fielding questions. He also gives us a peek into some fun brand moments, like going viral for starting "beef" with other airports and involving the community and city of Tampa in unique ways. [00:23:19] - C.J. shares how TPA protects brand safety on social, and how the social team manages urgent requests and updates. [00:26:26] - C.J. uncovers his predictions for the future of social media and shares an inside look at their viral flamingo naming contest. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed C.J.'s episode: Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Top Social Media Tips by Platform | Bri Reynolds of Lyft ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with C.J. on LinkedIn | Instagram Check out Tampa International Airport's Social: Facebook | Twitter | Instagram | LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Chelsea Johnson, a seasoned marketing professional with experience at Anheuser-Busch, Dose & Co, and Red Bull, shares insights from her impressive career. She discusses the importance of influencer partnerships and the art of personal branding in navigating job transitions. The conversation dives into the evolving landscape of brand collaborations, using examples like Barbie. Chelsea also highlights the rise of creator-led brands, stressing the need for authenticity in marketing and the importance of building a personal identity beyond social media.

This week, Cassie catches up with Chelsea Brinkley, a business consultant and coach helping small business owners create more efficient and organized businesses to gain their freedom and flexibility back. Here's a peek at what we cover in this episode: [00:03:33] - Chelsea shares her journey from working in corporate to becoming a remote executive assistant and eventually an online business manager, helping entrepreneurs and small business owners create more efficient and streamlined businesses. She also uncovers her best tips for making the jump from corporate to freelance, finding remote jobs, and shares how she coaches remote workers to become their best professional self at home. [00:12:32] - Chelsea reveals the mistakes many companies and teams make when it comes to efficiently managing projects, like not having standard operating procedures (SOPs), and delegating before laying foundations.  She also shares her best tips around processes as they apply to marketing, and how automations can be your best friend. [00:24:40] - Chelsea shares tips for managing your email inbox more efficiently. [00:31:27] - Chelsea provides encouragement for anyone looking to create their dream life-first focused business, and how to work through imposter syndrome. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Resources mentioned in this episode: ⁠Free Resource | How to Finally Keep Your Inbox Organized⁠ Other episodes you'll enjoy if you enjoyed Chelsea's episode: Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Personal Branding 101 | Rachel B. Lee of Standout Authority Monetizing Your Online Presence | Marketing & Monetization Strategist Michelle Thames ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Chelsea: chelseabrinkley.com | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠