Marketing Happy Hour

This week, Cassie catches up with Content Strategist and Communications Expert Caitlin Busscher. After a decade with The Walt Disney Company (two as an official Disney Ambassador and spokesperson), Caitlin now serves as a communications executive in the finance industry. In this episode, Caitlin shares her thoughts on leadership, communication strategies, refining your writing skills, and more. Here's a peek at what we cover in this episode: [00:03:18] - Caitlin walks us through her career thus far - starting as a communications major working in publicity, transitioning to consumer insights at Disney, and now utilizing her communications skillset as the Director of Communications at AgAmerica Lending. She also shares tips for getting back into the swing of things after a layoff by leaning in to your community and attracting the "right fit" opportunities. [00:11:48] - Caitlin shares her journey as an "accidental influencer" and how building her personal brand has impacted her career. She also outlines a few best practices for authentic influencer/creator marketing campaigns. [00:21:21] - Caitlin provides insight around refining your writing skills, and gives us her thoughts on utilizing tools like AI to help ideate new copy. [00:26:54] - Caitlin dives into her experience being a Disney ambassador and the importance of having strong communications skills in that role. She also shares important tips that she learned from media training, and how young professionals can continue to develop leadership skills throughout their career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Caitlin's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World) Media Relations 101 | Jacob Duarte of McDonald's ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Caitlin on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica catches up with Jack Appleby, Creator of Future Social: a free newsletter read by 50K+ marketers looking to learn more about social and creator strategy. In this episode, Jack breaks down his go-to cross platform strategies for social media teams and the career advice he wishes he would've taken sooner. Here's a peek at what we cover in this episode: [00:03:31] - Jack shares his 12 year background in social media, from starting in the agency space (leading social for notable brands like Beats by Dre, Spotify, and Verizon) to joining the creative strategy team at Twitch, all while tweeting his thoughts on the industry and ultimately landing a job with Morning Brew, writing about the work he's so passionate about. He explains how he built and launched the Future Social educational publication and is now building a media business around it as a full time writer, speaker, and consultant. [00:07:22] - Jack shares his thoughts on Meta's Threads and his advice for brands after a month of playing around on the platform. He also discusses "unhinged" social media - with answers to questions like "how far is too far?" [00:16:07] - Jack shares his experience growing his personal brand on social while building his business, and gives us perspective on the new surge of creators expanding beyond social and forming media businesses. He also shares an easy starting structure for building your personal brand. [00:24:05] - Jack uncovers his ultimate tips for social media marketing professionals and reveals what he believes is the most important lesson to learn in your career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Jack's episode: ⁠TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo⁠ ⁠Growing a Community on Social | Karissa Widder of Kindred⁠ ⁠Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten⁠ ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Jack + Future Social: ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠Instagram⁠ | | ⁠Newsletter⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Public Relations! Meet our Public Relations Q+A Panel guests: Erin Murphy is a Public Relations Account Manager at PRESS PR + Marketing in Tampa, FL, garnering more than $7 million in ad-value equivalency and nearly 1 billion earned media impressions in the past year, earning national coverage in outlets like PEOPLE, Forbes, CNN Business, FOX Digital, TODAY, USA Today and Yahoo! News. She manages a portfolio of 10 clients and supports new business for PRESS. Connect with Erin: LinkedIn | Instagram Follow along with PRESS PR + Marketing: Instagram | pressmarketing.com Christine Göös is the Senior Director of Marketing for Billion Dollar Boy and Podcast Host at House of Content, with past experience as Brand & Communications Director at Power Digital Marketing, overseeing PR and awards strategy and external communications to secure the #1 share-of-voice position for the agency with 45+ pieces of coverage in the first five months, including coverage in outlets like Digiday, The Drum, MarketingBrew, Glossy, and Campaign. Connect with Christine: LinkedIn | TikTok | Instagram Check out the House of Content podcast Listen in for a behind the scenes look into Erin and Christine's recent successful PR campaigns, what typical lead times look like for placements in different publications and the difference between proactive and reactive PR, how to prep for holiday pitching (gift guides, etc.), where to keep up and connect with journalists, and their best tips for marketing professionals tasked with PR efforts. ____ Additional MHH episodes mentioned: BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull) Media Relations 101 | Jacob Duarte of McDonald's ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Download the Dream Career Game Plan! Check out our website! Join our email list! Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie sit down with Lisa Mastela, Founder of Bumpin Blends - superfood smoothie cubes designed for your body, delivered to your door. Bumpin Blends offers unique, pre-portioned, and delicious frozen smoothie cubes to make snack time a breeze. With ingredients curated by registered dietician Lisa Mastela, you can be confident that every Bumpin Blends smoothie is made from organic, whole-food ingredients that are scientifically supported to be safe and beneficial for your specific needs. In this episode, Lisa shares her experience building the Bumpin Blends brand and why authentic partnerships with ambassadors like Chrissy Tiegen, Miranda Kerr, and Amanda Kloots have been one of their true keys to success. This episode is sponsored by Bumpin Blends: Head on over to bumpinblends.com and take their 2 minute quiz to find the right blends personalized just for you, then use code MHH20 at checkout for 20% off!  Here's a peek at what we cover in this episode: [00:03:14] - Lisa shares her experience as a registered dietician specializing in functional and medical nutrition, using food as a means to truly help people (even before "biohacking" was a thing), and the inspiration behind and mission of her smoothie cube brand, Bumpin Blends. [00:07:15] - Lisa dives into Bumpin Blends' authentic brand partnerships and influencer collaborations and explains why they're an important driver of the brand's success. She also shares how the team deciphers which partnerships are the right fit for their brand and provides two real examples of influencer campaigns that had wildly different results. [00:17:12] - Lisa talks through personalization on the Bumpin Blends website, including their unique quiz and video pop up introducing the Founder, and reveals other marketing strategies that work for the brand: events, their refer a friend loyalty program, and email. [00:23:51] - Lisa shares what's coming up for Bumpin Blends, like launching in retail (find them at Costco in the Northwest region now!). She also shares her best tips for what to do when you feel burnout or hit a creative wall in the afternoon (hint: drinking Bumpin Blends' Cookie Dough smoothie may help!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Check out Bumpin Blends: Instagram | Threads | bumpinblends.com (get 20% OFF with discount code MHH20) Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie catch up with fellow Tampa resident C.J. Johnson, Communications Specialist at Tampa International Airport, and chat through the current strategies their team is utilizing on social to interact with their passengers. In this episode, C.J. provides a unique perspective on the intersection of brand safety and social media and shares TPA's approach to balancing their fun, "unhinged" brand voice with the seriousness and security requirements of an airport. Here's a peek at what we cover in this episode: [00:04:30] - C.J. shares his background in social media, his venture to consulting and dabbling in travel influencing, and walks us through his decision making in joining the team at TPA to run their social media channels. [00:09:20] - C.J. reveals the current social strategies for each platform that TPA is utilizing (Facebook being their largest audience) and shares what the main goals and KPIs are that they look at as an airport. C.J. explains how they're interacting with passengers and the public on social by actively listening to feedback and conversations, acting as a first response team and touchpoint for fielding questions. He also gives us a peek into some fun brand moments, like going viral for starting "beef" with other airports and involving the community and city of Tampa in unique ways. [00:23:19] - C.J. shares how TPA protects brand safety on social, and how the social team manages urgent requests and updates. [00:26:26] - C.J. uncovers his predictions for the future of social media and shares an inside look at their viral flamingo naming contest. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed C.J.'s episode: Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Top Social Media Tips by Platform | Bri Reynolds of Lyft ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with C.J. on LinkedIn | Instagram Check out Tampa International Airport's Social: Facebook | Twitter | Instagram | LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Chelsea Johnson, a seasoned marketing professional with experience at Anheuser-Busch, Dose & Co, and Red Bull, shares insights from her impressive career. She discusses the importance of influencer partnerships and the art of personal branding in navigating job transitions. The conversation dives into the evolving landscape of brand collaborations, using examples like Barbie. Chelsea also highlights the rise of creator-led brands, stressing the need for authenticity in marketing and the importance of building a personal identity beyond social media.

This week, Cassie catches up with Chelsea Brinkley, a business consultant and coach helping small business owners create more efficient and organized businesses to gain their freedom and flexibility back. Here's a peek at what we cover in this episode: [00:03:33] - Chelsea shares her journey from working in corporate to becoming a remote executive assistant and eventually an online business manager, helping entrepreneurs and small business owners create more efficient and streamlined businesses. She also uncovers her best tips for making the jump from corporate to freelance, finding remote jobs, and shares how she coaches remote workers to become their best professional self at home. [00:12:32] - Chelsea reveals the mistakes many companies and teams make when it comes to efficiently managing projects, like not having standard operating procedures (SOPs), and delegating before laying foundations.  She also shares her best tips around processes as they apply to marketing, and how automations can be your best friend. [00:24:40] - Chelsea shares tips for managing your email inbox more efficiently. [00:31:27] - Chelsea provides encouragement for anyone looking to create their dream life-first focused business, and how to work through imposter syndrome. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Resources mentioned in this episode: ⁠Free Resource | How to Finally Keep Your Inbox Organized⁠ Other episodes you'll enjoy if you enjoyed Chelsea's episode: Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Personal Branding 101 | Rachel B. Lee of Standout Authority Monetizing Your Online Presence | Marketing & Monetization Strategist Michelle Thames ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Chelsea: chelseabrinkley.com | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Cassie and Erica chat with Tim Dyck of Best Culture Solutions to hear his thoughts on how to stand out as a candidate in the job market today. Here's a peek at what we cover in this episode: [00:05:26] - Tim shares his background in HR, the mission of his business, Best Culture Solutions, and how they're helping employers with recruiting and job seekers with interview coaching and career transitions. He also shares a bit about his podcast: World at Work. [00:07:03] - Tim uncovers the biggest mistakes he sees applicants make when they're applying to jobs, and his best tips for formatting your resume and what content to include. He also gives us his perspective on questions that can trip up applicants, like indicating salary expectations and whether or not to write a cover letter. [00:35:23] - Tim shares his best job searching and interviewing tips, including what to do before you start your search, how to put your best foot forward on challenging questions during the interview process, and encouragement for job seekers that are receiving rejections. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Tim's episode: BONUS! Ask MHH: Dream Career Game Plan Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Tim: tim@bestculturesolutions.ca | LinkedIn Connect with the Best Culture Solutions team: bestculturesolutions.ca | LinkedIn | Facebook | Instagram Listen in to Tim's World at Work podcast Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guests are Karly and Kyrsten of Millennial Social Media Marketing. Listen in to Karly and Kyrsten's first appearance on MHH Season 2 here: Reels 101: What Works?, then join us as we catch up with them on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠ Connect with Where are they now? guests Karly + Kyrsten: Karly's Instagram | Kyrsten's Instagram Listen to Karly + Kyrsten's podcast, The Social Media Diaries Learn more about Millennial Social Media Marketing: Instagram | TikTok | Downloads + Book a Call Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie sit down with Tip Top Proper Cocktails Co-Founder, Neal Cohen, to understand how he and his team created and continue to maintain such a strong brand identity for their canned classic cocktails. In this episode, Neal shares the process of creating and growing a unique brand and provides insight on how to decipher which partnerships and collaboration opportunities are the right fit for your brand. This episode is sponsored by Tip Top Proper Cocktails: visit tiptopcocktails.com to find Tip Top's canned classic cocktails available for online ordering and shipping to 40 states. You can also find Tip Top Proper Cocktails in package stores in 11 states across the country, and on flights with Delta Air Lines. Here's a peek at what we cover in this episode: [00:04:00] - Neal shares the journey that led him to creating single serve cocktail brand Tip Top Proper Cocktails alongside his childhood friend and Co-Founder, Yoni Reisman, outlining their backgrounds in live music and festivals and the desire to create something to cater to the food and beverage needs of that space. He also details how they partnered with renowned Georgia restaurant, Kimball House, to bring Tip Top Proper Cocktails to life. [00:11:09] - Neal explains his role as Chief Brand Officer, and how he and the team created Tip Top's brand identity. He also provides insight around common mistakes brands tend to make when developing their identities and how to avoid them. [00:18:20] - Neal chats through Tip Top's recent product launches (Espresso Martini in partnership with Counter Culture Coffee, Jungle Bird, and Gin Martini) and partnerships/collaborations, and discusses what's ahead for the brand. He also shares more about their ongoing partnership with Delta Airlines and the brand awareness success they've witnessed as a result of thinking about where they can reach new captive audiences. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Follow along with Tip Top Proper Cocktails: ⁠https://tiptopcocktails.com/⁠ | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠