Marketing Happy Hour

This week, Cassie interviews Podcaster, Blogger, Travel Agent and Digital Marketing Professional Conor Brown. In this episode, Conor shares practical email and podcast tips that will propel your business forward, explains why storytelling is an integral part of any content strategy, and provides a unique perspective on working full time while pursuing a side hustle. Here's a peek at what we cover in this episode: [00:03:45] - Conor shares his career journey thus far - from studying communications and being a part of the Disney College Program to eventually falling in love with email marketing and helping families plan their perfect Disney vacations. He also gives us his best advice for professionals who work full time and simultaneously pursue a side hustle. [00:11:29] - Conor explains how businesses can effectively incorporate storytelling into their content strategy and reveals the key elements to a compelling brand story. [00:21:00] - Conor talks through the process of starting a podcast and what to consider when concepting a show. [00:27:46] - Conor shares unique, practical email strategy tips to help brands stand out in their consumer's inbox - including advice on personalization, segmenting, and list growth. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Conor's episode: ⁠Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Conor: ⁠wdwopinion.com | ⁠Instagram⁠ | Facebook | conor@wdwopinion.com Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica sits down with Integrated Marketing Strategist Sarah Miotti (prev. Senior Brand Manager of Partnerships for Beachwaver Co. + Director of Marketing for Cloth & Flame). In this episode, Sarah lets us in on her multi-channel secrets to success in building community and increasing conversions, including how to actually drive sales through affiliate marketing programs, how collaborating with creators (and other brands!) on product collections can expose your brand to new, engaged audiences, how to best connect with your customers over text (SMS), and more! Here's a peek at what we cover in this episode: [00:05:12] - Sarah shares a look at her background in media and marketing with both agency and in house roles across a wide variety of verticals, including food and beverage and pharmaceuticals. She then walks us through her time at Beachwaver Co., working hand in hand with Founder and Celebrity Hairstylist Sarah Potempa to build the brand's DTC (direct-to-consumer) marketing initiatives, like their affiliate, influencer, text (SMS), email, partnerships, and events programs. She also provides her best advice for listeners who dream of holding a "Director of Marketing" title one day. [00:12:30] - Sarah shares how she and her team at Beachwaver Co. created personalized, high touch affiliate programs, born out of a desire to get to know the consumer directly. She uncovers all of the elements required for a successful affiliate program, including the technical set up, commission and bonus structures, recruiting process, monthly programming, and unique ways of activating the community. She also dives into how to actually drive sales from affiliates and the additional KPIs to consider in gauging the success of an affiliate program. [00:23:59] - Sarah talks through Beachwaver Co.'s incredible creator and brand product collaborations and how they expose the brand to new, engaged audiences. [00:28:30] - Sarah shares her best tips for an effective text (SMS) strategy and how affiliate and influencer programs can feed it. She also gets into her perspective on building a team and how being vulnerable and approachable is the key to effective leadership. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Sarah's episode: Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠ Connect with Sarah: LinkedIn | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Live Video! Meet our Live Video Q+A Panel guests: Jeff Sieh is an international speaker and consultant who focuses on visual marketing, podcasting, and live video. He hosts the Social Media News Live show and podcast as well as “Head Beard” at Manly Pinterest Tips. Jeff has been fortunate enough to work with some incredible corporations and individual brands, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. Connect with Jeff: ⁠LinkedIn⁠ | ⁠Instagram⁠ Learn More About Social Media News Live: socialmedianewslive.com Lou Mongello is a former attorney who left the practice of law, sold his house, and moved to Florida to pursue and share his passion for all things Disney, and help others build their business and brand. Lou is the host/producer of WDW Radio, which was named Best Travel Podcast for 9 consecutive years, and is in the top 1% of podcasts worldwide. Lou is also an author and host of a live, weekly WDW Radio show. Connect with Lou: ⁠LinkedIn⁠ | ⁠Instagram | Facebook⁠ Visit Lou's Website Listen in for a look at why live video is an effective medium for deepening relationships with your consumers, Jeff and Lou's strategies for building engaging live video shows, what platforms they utilize for seamlessly streaming and engaging with viewer comments, their tips for getting started, and more. ____ Related resources: Branded podcasts / live shows ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Download the Dream Career Game Plan!⁠ ⁠Check out our website!⁠ ⁠Join our email list!⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ ⁠

This week, Cassie and Erica chat with Social Media Manager Cameron Norfleet Pivach. In this episode, Cameron shares unique advice for small businesses looking to start, grow, and maintain a community on social media. Here's a peek at what we cover in this episode: [00:03:23] - Cameron shares a peek at her career journey thus far, from working at Disney World to starting her own business, earning her MBA, and gaining experience along the way in social media for niche markets. She explains her passion for infusing compelling narratives into client messaging and how being personable online can help to build lasting relationships with your customers. [00:16:19] - Cameron uncovers unique social media strategies that businesses with limited resources can implement that will make an impact, like becoming more discoverable by optimizing your presence on each platform, and measuring performance to ensure you're reaching your goals. She also shares advice on how to overcome creative burnout as a social media manager, and lessons learned in leadership from her time at Disney. [00:30:23] - Cameron gives us her best advice around the constantly evolving social media landscape, and explains how small businesses can stay agile and adapt to new trends while staying true to their mission on social media. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Cameron's episode: Building an Engaging Brand on Social Media | Jack Appleby of Future Social Top Social Media Tips by Platform | Bri Reynolds of Lyft Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠ Connect with Cameron: LinkedIn | Instagram Check out Vessel Marketing: Instagram | LinkedIn | Facebook Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie are joined by Teddy Cheek, Senior Director of Marketing at The Escape Game, for a peek into B2C (business-to-consumer) local marketing and a conversation on marketing team leadership. In this episode, Teddy shares what it's like growing a nationwide brand, how to utilize local SEO tactics for online exposure, and what qualities make for an excellent marketing professional. He also highlights The Escape Game as a killer place to build a marketing career, and explains how you can join in on the fun! Surprise for you! ⁠Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023⁠ Here's a peek at what we cover in this episode: [00:03:33] - Teddy shares his background in marketing, first joining Crowd Surf in Nashville then transitioning into his role at The Escape Game in 2016. He also talks through unique qualities that make a great employee. [00:12:00] - Teddy explains how he and the team are currently marketing The Escape Game and how it differs from marketing a traditional product or service by having to balance the "hyper local" and the holistic brand. He then dives into local SEO tips and uncovers how to combat brand confusion, understand market variation, and master local marketing by measuring and exploring the complexities of your efforts with the help of tools like Local Falcon, Moz Local, Semrush, and Google Search. [00:24:05] - Teddy shares why he loves working for The Escape Game and how he's building team chemistry by drawing inspiration from heist movies. He also lets us in on the vision for his team's growth in the near future and how you can be a part of it! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Teddy's episode: ⁠⁠Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠ Connect with Teddy: teddycheek.com | LinkedIn Check out The Escape Game: ⁠⁠theescapegame.com | Instagram | TikTok | YouTube Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023 Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie chat with Brianda Gonzalez, Founder of The New Bar - a nonalcoholic bottle shop and online discovery platform inspired by and built around her journey to find and understand 1:1 alcohol alternatives. In this episode, Brianda shares a peek into building and marketing the brand, how they became the first official alcohol free retail partner at Coachella, why community building is the driving factor in their growth journey, and more! Here's a peek at what we cover in this episode: [00:03:07] - Brianda gives us a brief overview of her background in tech and field, experiential, and partnership marketing, and how she made the pivot into CPG (consumer packaged goods). She also lets us in on the process of building The New Bar and the mission behind the brand. [00:06:49] - Brianda shares her favorite moments in events while building The New Bar and explains why community building is integral in their growth strategy. She explains how reaching new potential consumers and giving them tools beyond The New Bar, like a new network of likeminded individuals, is truly what indicates a successful event or series of events for their team. Brianda then shares the inside scoop on partnering with Coachella to bring The New Bar to life at such a large scale festival. [00:23:25] - Brianda dives into the process of building The New Bar's website - uncovering why customer journey mapping and building a drink discovery engine were essential to their strategy. She also shares tips around making your brand feel accessible and approachable online through unique blog and social content. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Brianda's episode: ⁠Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails⁠ ⁠Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz⁠ Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills Experiential/Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠Join our email list!⁠⁠⁠⁠ Check out The New Bar: thenewbar.com | Instagram | TikTok Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Cassie and Erica sit down with Génesis Warner, Designer and Branding Expert, to chat through her unconventional career path, what sparked her love for branding and design, how impactful a strong brand story and visuals can truly be, her best tips for optimizing your website to avoid common mistakes that she comes across in her work with web design clients, and more! Here's a peek at what we cover in this episode: [00:04:18] - Génesis shares a look at her unconventional career path thus far and gives us an initial peek at the process of creating a leather accessories brand (LEISARÀ) while living in Italy that kickstarted her love for branding and design. She also shares tips on being adaptable when change inevitably happens in your career journey and why remaining curious is a game changer. [00:13:38] - Génesis uncovers the impact of a powerful brand story and visuals, noting that they're the "heartbeat" of any successful business. [00:19:56] - Génesis reveals the most common mistakes businesses make on their websites that lead to poor user experience and minimal conversions, then provides insight around optimizing your website to avoid such missteps. [00:31:06] - Génesis shares how she's developed a unique experience for her handbag brand, LEISARÀ, that goes beyond surface level storytelling, and why having such a strong story is essential in the luxury goods market. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Génesis' episode: Proof that Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Looking for new talent? Meet 38 Marketing Professionals Open for Hire Right Now ⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Génesis on LinkedIn Check out Génesis' handbag brand, LEISARÀ: leisara.com Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Nicole Hardwick, most recently the Senior Paid Media and Performance Marketing Manager at Quest Diagnostics. Nicole also has an extensive marketing background, with experience creating content and communications strategies for paid, owned, and earned media channels for Hunt’s, Marie Callender’s, Banquet, Healthy Choice, and P.F. Chang’s brands as Brand and Creative Manager at Conagra Brands, and implementing sophisticated marketing initiatives including customer journeys, learning agendas, testing plans, recommendations, and referral programs as CRM (Mobile) Marketing Manager at Redbox. Listen in! Follow Nicole on LinkedIn | Connect with Nicole: mrs.nicolehardwick@gmail.com Find Nicole's story alongside other incredible marketing professionals looking for their next roles here: Meet 37 Marketing Professionals Open for Hire Right Now Are you also open for hire? Download our FREE Dream Career Game Plan resource! This 5 step workbook will guide you through defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth. We created this resource with marketing careers in mind, but the framework can be adapted to any industry!Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie get to know Taylor Porter, Social Media Strategist at Dutch Bros Coffee. In this episode, Taylor lifts the curtain on social media strategy for Dutch Bros, revealing the KPIs her team looks for to gauge successful social campaigns, the importance of consumer sentiment, and how the team approaches expansion into new markets. Here's a peek at what we cover in this episode: [00:04:16] - Taylor shares a look at her career journey to date, from attending the Fashion Institute of Design & Merchandising (FIDM) in LA, working as a "Bro"-ista (get it...Dutch "Bros") at her local shop, transitioning to the corporate side of Dutch Bros Coffee as a Social Media Specialist and eventually getting promoted to her current role of Social Media Strategist. She also shares how her start in fashion helped her gain valuable skills to carry with her into future creative endeavors in social media, and gives us a peek into some of the exciting Dutch Bros projects she and her team have worked on; highlighting their giveback programs, limited merch drops, and fun drink launches. [00:12:08] - Taylor lifts the curtain on social media strategy for Dutch Bros Coffee, sharing what content they've seen work recently on each platform. She also gives her advice around testing posts on social and why content calendars are especially important to create. [00:17:04] - Taylor explains some of the KPIs that her team looks for to ensure successful social campaigns, including reach and engagement rates, consumer sentiment, and YOY (year-over-year) comparisons. She also shares how Facebook groups have been especially valuable in connecting Dutch Bros with their customers and gathering feedback. Then, we take a look at how the Dutch Bros Coffee team approaches expansion into new markets (like Tampa - coming soon!!), and the other projects they're gearing up to launch this spooky season! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Taylor's episode: Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys Top Social Media Tips by Platform | Bri Reynolds of Lyft Building an Engaging Brand on Social Media | Jack Appleby of Future Social ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Taylor: Instagram | LinkedIn Follow along with Dutch Bros Coffee: Instagram | Facebook | TikTok Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

We've noticed quite a few new friends around here - welcome to Marketing Happy Hour! Grab a drink and join us as we walk through who we are, how we met and why we started this podcast; then listen in as our hosts Cassie and Erica provide evergreen career advice, PR tips, content strategy learnings, and more! Not new? You'll still get value out of listening in - jump to 16:24 for our Q&A segment if you already know our story! Leadership skills episode mentioned: Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero Catch up on our Top 8 episodes: ⁠Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills⁠ How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ⁠Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz⁠ Top Social Media Tips by Platform | Bri Reynolds of Lyft ⁠Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)⁠ Unique Growth Marketing Tips | Kelly McGlone of Avaline Wine ⁠Building an Engaging Brand on Social Media | Jack Appleby of Future Social⁠ Product Marketing 101: Your Go-To Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review on your favorite podcast platform, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠