

Marketing Happy Hour
Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving.
Learn more: https://www.marketinghappyhr.com/
Learn more: https://www.marketinghappyhr.com/
Episodes
Mentioned books

Jan 4, 2024 • 28min
Getting Silly on Social Media | Jack Hailey of Chili's
This week, Erica and Cassie are joined by Jack Hailey, Social Media Manager at Chili's. In this episode, Jack walks us through some of Chili's recent stunt marketing campaigns, explains how the team is able to gain approvals on out of the box ideas so quickly, and shares his predictions for the future of social media in 2024.
Here's a peek at what we cover in this episode:
[00:03:53] - Jack shares how he worked his way from host and bartender at his hometown Chili's to the marketing department at Chili's corporate office, first in community engagement and then managing social media for the brand. He gives us his best tips for moving around in your organization and how to network effectively, and shares a peek into some of his favorite Chili's projects like the Boyz II Men remix of Chili's iconic jingle, "Barbz Day" honoring superstar Nicki Minaj, and other social stunts that made their way into restaurants across the country.
[00:13:13] - Jack walks us through how he and the team are able to move so quickly on these stunt marketing campaigns and chats with us about the importance and impact of autonomy within your marketing team. He also shares his perspective on how to be confident while pitching ideas to your team that may be a bit out of the box.
[00:19:00] - Jack shares his predictions for social media in 2024 and how to set yourself apart as a social media marketer in the new year.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Jack's episode:
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Brand Communications 101 | Kate Haldy of Anthropologie
Top Social Media Tips by Platform | Bri Reynolds of Lyft
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jack on Instagram
Check out Chili's on Social: Instagram | Twitter | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 28, 2023 • 25min
Cheers to 100 EPISODES of the Marketing Happy Hour Podcast 🥂
We're celebrating 100 full length episodes of the Marketing Happy Hour podcast! In this last episode of the year, Cassie and Erica are chatting through our 2023 highlights, our favorite episodes so far, our new freebie (more on this below), and our first ever paid digital product (more on this below, too!).
Snag your FREE Marketing Happy Hour starter kit here!
To celebrate our 100th episode milestone, we’ve created a fun cosmo-magazine style interactive resource for our listeners and community members: a Marketing Happy Hour starter kit!!
In this starter kit, you’ll find:
• info about Marketing Happy Hour’s co-hosts
• a quiz to find out what happy hour bev you should try
• our fave HH drink recipes
• a word search
• episode recommendations by subject area
• a printable MHH note taking guide
• a marketing term glossary
• our fave resources for marketing professionals
• career FAQs + advice from our guests
• a goal setting guide
• a printable daily planner sheet
• 2024 content inspo by month
+ more!!
Snag your FREE Marketing Happy Hour starter kit here!
Interested in starting your own podcast? Learn more about our comprehensive guide: Podcast Launch Strategy 101
We’re so grateful for you. Truly. And we’re so glad you’ve chosen to spend some of your valuable time investing in your career growth by tuning in to the Marketing Happy Hour podcast.
Thank you for listening, sharing your thoughts, and being a part of our community as we’ve worked to create a space to share the resources we wish we had when we were starting our careers!
We’re here for you, and no matter what life throws your way -- just know we’re cheering you on, always!
____
Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review (not sure how? Check out this how-to video for leaving a review on Apple Podcasts and Spotify!), as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 26, 2023 • 15min
BONUS! Where are they now? | Bari Tippett of Auntie Anne's and Jamba
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Bari Tippett of Auntie Anne's and Jamba. Listen in to Bari's first MHH appearance earlier this year: How to be a Confident Marketer in 2023, then join us as we catch up with her this week and hear her 2024 predictions for social media!
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Bari: LinkedIn | Instagram | Twitter
Follow Auntie Anne's: LinkedIn | Instagram | Twitter | TikTok
Follow Jamba: LinkedIn | Instagram | Twitter | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 21, 2023 • 38min
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)
This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and her team are continuously working to stay ahead of social media trends and stand out on each platform.
Here's a peek at what we cover in this episode:
[00:04:06] - Maddie shares a look into her background, from majoring in communications with the hope of becoming a journalist to working at a PR firm and getting a crash course on all things PR and marketing; going through a layoff and applying to over 400 jobs while networking with anyone she could and eventually landing her current role at TLC. She explains how diverse experiences have influenced her career in marketing and gives us some unconventional networking tips, including the inside scoop on how to structure your networking conversations.
[00:19:50] - Maddie dives into her team's approach to social media in an ever-changing landscape and how they stay up to date on trends by looking to and being inspired by other industries.
[00:26:11] - Maddie reveals key community building tips and her predictions for the social media space in 2024, including the resurgence of longer-form content, rise of educational content, and increased brand discernment when it comes to trending content.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Maddie's episode:
Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Maddie: Instagram | LinkedIn
Check out TLC's Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 15, 2023 • 42min
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to YouTube, podcast, and email newsletter content, and how they tailor their channels to the audiences they're trying to reach. He also shares his thoughts on the leadership skills every marketer should adopt and provides encouragement for anyone looking to up-level their content strategies in the next year.
Here's a peek at what we cover in this episode:
[00:03:01] - Kyle details his non-traditional background - first studying journalism, then diving headfirst into the marketing agency realm, transitioning to a global social media role at Xerox, then moving into his current position as Director of Marketing (Media) at HubSpot. He also explains his team's day to day tasks in managing HubSpot's YouTube strategy, podcasts, and newsletters, and reveals his top tips for aspiring leaders.
[00:11:33] - Kyle explains HubSpot's YouTube strategy and what their team is doing on the platform to drive discoverability and growth of reach and influence. He also runs through the process of testing and learning on YouTube - evaluating viewership, view duration and drop-off to understand which formats work for their varied audiences and then making those formats repeatable.
[00:17:04] - Kyle shares his best podcasting tips and how new podcasters can set themselves up for success from the first episode.
[00:24:21] - Kyle outlines the 3 elements that make for a strong email newsletter strategy - original storytelling, curation, and unique voice - and explains the importance of providing value in your newsletter(s) before ever attempting to sell your subscribers anything. Finally, Kyle touches on his marketing predictions for 2024 and his thoughts on AI's role in marketing.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Kyle's episode:
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kyle on LinkedIn
Check out HubSpot's YouTube Channel | HubSpot's Podcast Network Shows | thehustle.co
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 12, 2023 • 12min
BONUS! Open for Hire: Lily Wittman (2023 Ohio University Graduate)
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Lily Wittman, who previously appeared on Marketing Happy Hour earlier this year when she became our summer intern! Now, she's an Ohio University Graduate looking to take the next step in her career. Listen in!
Follow Lily on LinkedIn | Instagram
Find Lily's story alongside other incredible marketing professionals looking for their next roles here.
Are you also open for hire? Download our FREE Dream Career Game Plan resource! This 5 step workbook will guide you through defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth. We created this resource with marketing careers in mind, but the framework can be adapted to any industry!Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way!
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Check out the Marketing Happy Hour website!
Join the Marketing Happy Hour email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 7, 2023 • 40min
SEO 101: Increasing Your Website's Discoverability | Lauren Gaggioli, SEO + Content Strategist
This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to determine queries that your brand can rank for and provides her best tips to help you create clear website content that actually converts. If you've been looking to crack the code on discoverability for your brand, this episode is for you - and be ready to take notes!
Here's a peek at what we cover in this episode:
[00:03:56] - Lauren gives us a look at her background in theater and teaching, from tutoring full time to launching asynchronous courses online that sparked her interest in and mastery of SEO (search engine optimization). She also shares a tidbit of her insight around who should build out courses online and what those courses should include.
[00:12:00] - Lauren explains how to build a solid website foundation to boost organic search traffic and increase discoverability, and recommends tools and plugins that will identify and fix issues on the backend of your site. She also guides us through the steps to provide a clear path to purchase for products on your website.
[00:24:31] - Lauren walks us through conducting effective keyword research using Ahrefs and explains how to implement that research on your website. She also reveals why interlinking on your site with anchor text is extremely important.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Lauren's episode:
Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Lauren Gaggioli's website to learn more about her DIY Audit, mastermind, and upcoming courses.
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Nov 30, 2023 • 40min
How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes
Aly Tatnall, VP of Accounts at Coffee 'N Clothes, shares insights on impactful experiential campaigns and the benefits of activating IRL. She discusses her career path and the evolution of Coffee 'n Clothes. Topics include successful pop-up events, working with brand partners like Figs and AG1, and the importance of in-person interactions post-pandemic.

Nov 28, 2023 • 18min
BONUS! Q+A: Getting Your MBA + Content Strategy Tips
Welcome back to our Q+A bonus series! Are you considering going back to school for your MBA, but aren't sure if it's the right next step? Listen in as Harshada Deshpande shares her journey simultaneously pursuing an MBA from the University of Washington and working full time as the Senior Social Media Manager at Revenuewell.
Hear Harshada's advice for marketing professionals looking to pursue their MBA, including how to determine which path to take and the organizations to join at your institution to get the most out of your experience earning an MBA. Then, get ready to take notes as Harshada reveals her top content strategy tips for today's marketers. Grab a drink and listen in!
Connect with Harshada on LinkedIn
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Nov 22, 2023 • 43min
A Very MHH Thanksgiving Special | Marketing Happy Hour Co-Hosts Cassie + Erica
Happy Thanksgiving to our Marketing Happy Hour community! In honor of this celebration of gratitude, we're sharing:
What we're grateful for this year
A live taste test of new (to us) beverage brands
The items on our personal holiday wishlists
2023 wins from our past guests
Grab your favorite drink and listen in!
Check out our first MHH gift guide of the season!
Thank you to the incredible brands who provided drinks for our taste test:
Joyful Co
Jayded AF
Weekday Wines
Mom Juice
Ami Ami
Kove
SAYSO
Beauty Booze
My Muse
Koe Kombucha
Odyssey Elixer
HEARTBEAT
Thank you to these wonderful past guests for sharing your 2023 wins with us: Cayley Smith of Digiday, Mary Ralph Lawson Bradley and Kennedy Crichlow of Daily Drills, Sylvester Placid of Leidos, Travis Tyler of PandaDoc, Karissa Widder of Kindred by K, Lauren Roth of United Sodas of America, Stephanie Pagan of ILIA Beauty, Web Designer Macey Miller, Alison Taplin of E! News, Lauren Freund of Canva, Productivity Expert Jess Massey, Natasha of Shine with Natasha, Event Planner Amy Gaston + Personal Brand Expert Kahlea Wade!
____
Say hi! DM us on Instagram and let us know which conversations in 2024 you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.


