Marketing Happy Hour

This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and her team are continuously working to stay ahead of social media trends and stand out on each platform. Here's a peek at what we cover in this episode: [00:04:06] - Maddie shares a look into her background, from majoring in communications with the hope of becoming a journalist to working at a PR firm and getting a crash course on all things PR and marketing; going through a layoff and applying to over 400 jobs while networking with anyone she could and eventually landing her current role at TLC. She explains how diverse experiences have influenced her career in marketing and gives us some unconventional networking tips, including the inside scoop on how to structure your networking conversations. [00:19:50] - Maddie dives into her team's approach to social media in an ever-changing landscape and how they stay up to date on trends by looking to and being inspired by other industries. [00:26:11] - Maddie reveals key community building tips and her predictions for the social media space in 2024, including the resurgence of longer-form content, rise of educational content, and increased brand discernment when it comes to trending content. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Maddie's episode: Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee Building an Engaging Brand on Social Media | Jack Appleby of Future Social Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Maddie: Instagram | LinkedIn Check out ⁠TLC's Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to YouTube, podcast, and email newsletter content, and how they tailor their channels to the audiences they're trying to reach. He also shares his thoughts on the leadership skills every marketer should adopt and provides encouragement for anyone looking to up-level their content strategies in the next year. Here's a peek at what we cover in this episode: [00:03:01] - Kyle details his non-traditional background - first studying journalism, then diving headfirst into the marketing agency realm, transitioning to a global social media role at Xerox, then moving into his current position as Director of Marketing (Media) at HubSpot. He also explains his team's day to day tasks in managing HubSpot's YouTube strategy, podcasts, and newsletters, and reveals his top tips for aspiring leaders. [00:11:33] - Kyle explains HubSpot's YouTube strategy and what their team is doing on the platform to drive discoverability and growth of reach and influence. He also runs through the process of testing and learning on YouTube - evaluating viewership, view duration and drop-off to understand which formats work for their varied audiences and then making those formats repeatable. [00:17:04] - Kyle shares his best podcasting tips and how new podcasters can set themselves up for success from the first episode. [00:24:21] - Kyle outlines the 3 elements that make for a strong email newsletter strategy - original storytelling, curation, and unique voice - and explains the importance of providing value in your newsletter(s) before ever attempting to sell your subscribers anything. Finally, Kyle touches on his marketing predictions for 2024 and his thoughts on AI's role in marketing. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kyle's episode: Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc Building an Engaging Brand on Social Media | Jack Appleby of Future Social ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kyle on LinkedIn Check out HubSpot's YouTube Channel | HubSpot's Podcast Network Shows | thehustle.co⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Lily Wittman, who previously appeared on Marketing Happy Hour earlier this year when she became our summer intern! Now, she's an Ohio University Graduate looking to take the next step in her career. Listen in! Follow Lily on ⁠LinkedIn⁠ | Instagram Find Lily's story alongside other incredible marketing professionals looking for their next roles here. Are you also open for hire? ⁠Download our FREE Dream Career Game Plan resource!⁠ This 5 step workbook will guide you through defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth. We created this resource with marketing careers in mind, but the framework can be adapted to any industry!Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Check out the Marketing Happy Hour website!⁠ Join the Marketing Happy Hour email list!⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ ⁠

This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to determine queries that your brand can rank for and provides her best tips to help you create clear website content that actually converts. If you've been looking to crack the code on discoverability for your brand, this episode is for you - and be ready to take notes! Here's a peek at what we cover in this episode: [00:03:56] - Lauren gives us a look at her background in theater and teaching, from tutoring full time to launching asynchronous courses online that sparked her interest in and mastery of SEO (search engine optimization). She also shares a tidbit of her insight around who should build out courses online and what those courses should include. [00:12:00] - Lauren explains how to build a solid website foundation to boost organic search traffic and increase discoverability, and recommends tools and plugins that will identify and fix issues on the backend of your site. She also guides us through the steps to provide a clear path to purchase for products on your website. [00:24:31] - Lauren walks us through conducting effective keyword research using Ahrefs and explains how to implement that research on your website. She also reveals why interlinking on your site with anchor text is extremely important. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Lauren's episode: Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Lauren Gaggioli's website to learn more about her DIY Audit, mastermind, and upcoming courses. Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Aly Tatnall, VP of Accounts at Coffee 'N Clothes, shares insights on impactful experiential campaigns and the benefits of activating IRL. She discusses her career path and the evolution of Coffee 'n Clothes. Topics include successful pop-up events, working with brand partners like Figs and AG1, and the importance of in-person interactions post-pandemic.

Welcome back to our Q+A bonus series! Are you considering going back to school for your MBA, but aren't sure if it's the right next step? Listen in as Harshada Deshpande shares her journey simultaneously pursuing an MBA from the University of Washington and working full time as the Senior Social Media Manager at Revenuewell. Hear Harshada's advice for marketing professionals looking to pursue their MBA, including how to determine which path to take and the organizations to join at your institution to get the most out of your experience earning an MBA. Then, get ready to take notes as Harshada reveals her top content strategy tips for today's marketers. Grab a drink and listen in! Connect with Harshada on LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠⁠Download the Dream Career Game Plan!⁠⁠ ⁠⁠Check out our website!⁠⁠ ⁠⁠Join our email list!⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Happy Thanksgiving to our Marketing Happy Hour community! In honor of this celebration of gratitude, we're sharing: What we're grateful for this year A live taste test of new (to us) beverage brands The items on our personal holiday wishlists 2023 wins from our past guests Grab your favorite drink and listen in! Check out our first MHH gift guide of the season! Thank you to the incredible brands who provided drinks for our taste test: Joyful Co Jayded AF Weekday Wines Mom Juice Ami Ami Kove SAYSO Beauty Booze My Muse Koe Kombucha Odyssey Elixer HEARTBEAT Thank you to these wonderful past guests for sharing your 2023 wins with us: Cayley Smith of Digiday, Mary Ralph Lawson Bradley and Kennedy Crichlow of Daily Drills, Sylvester Placid of Leidos, Travis Tyler of PandaDoc, Karissa Widder of Kindred by K, Lauren Roth of United Sodas of America, Stephanie Pagan of ILIA Beauty, Web Designer Macey Miller, Alison Taplin of E! News, Lauren Freund of Canva, Productivity Expert Jess Massey, Natasha of Shine with Natasha, Event Planner Amy Gaston + Personal Brand Expert Kahlea Wade! ____ Say hi! DM us on Instagram and let us know which conversations in 2024 you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠⁠Download the Dream Career Game Plan!⁠⁠ ⁠⁠Check out our website!⁠⁠ ⁠⁠Join our email list!⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠

This week, Cassie interviews Podcaster, Blogger, Travel Agent and Digital Marketing Professional Conor Brown. In this episode, Conor shares practical email and podcast tips that will propel your business forward, explains why storytelling is an integral part of any content strategy, and provides a unique perspective on working full time while pursuing a side hustle. Here's a peek at what we cover in this episode: [00:03:45] - Conor shares his career journey thus far - from studying communications and being a part of the Disney College Program to eventually falling in love with email marketing and helping families plan their perfect Disney vacations. He also gives us his best advice for professionals who work full time and simultaneously pursue a side hustle. [00:11:29] - Conor explains how businesses can effectively incorporate storytelling into their content strategy and reveals the key elements to a compelling brand story. [00:21:00] - Conor talks through the process of starting a podcast and what to consider when concepting a show. [00:27:46] - Conor shares unique, practical email strategy tips to help brands stand out in their consumer's inbox - including advice on personalization, segmenting, and list growth. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Conor's episode: ⁠Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Conor: ⁠wdwopinion.com | ⁠Instagram⁠ | Facebook | conor@wdwopinion.com Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica sits down with Integrated Marketing Strategist Sarah Miotti (prev. Senior Brand Manager of Partnerships for Beachwaver Co. + Director of Marketing for Cloth & Flame). In this episode, Sarah lets us in on her multi-channel secrets to success in building community and increasing conversions, including how to actually drive sales through affiliate marketing programs, how collaborating with creators (and other brands!) on product collections can expose your brand to new, engaged audiences, how to best connect with your customers over text (SMS), and more! Here's a peek at what we cover in this episode: [00:05:12] - Sarah shares a look at her background in media and marketing with both agency and in house roles across a wide variety of verticals, including food and beverage and pharmaceuticals. She then walks us through her time at Beachwaver Co., working hand in hand with Founder and Celebrity Hairstylist Sarah Potempa to build the brand's DTC (direct-to-consumer) marketing initiatives, like their affiliate, influencer, text (SMS), email, partnerships, and events programs. She also provides her best advice for listeners who dream of holding a "Director of Marketing" title one day. [00:12:30] - Sarah shares how she and her team at Beachwaver Co. created personalized, high touch affiliate programs, born out of a desire to get to know the consumer directly. She uncovers all of the elements required for a successful affiliate program, including the technical set up, commission and bonus structures, recruiting process, monthly programming, and unique ways of activating the community. She also dives into how to actually drive sales from affiliates and the additional KPIs to consider in gauging the success of an affiliate program. [00:23:59] - Sarah talks through Beachwaver Co.'s incredible creator and brand product collaborations and how they expose the brand to new, engaged audiences. [00:28:30] - Sarah shares her best tips for an effective text (SMS) strategy and how affiliate and influencer programs can feed it. She also gets into her perspective on building a team and how being vulnerable and approachable is the key to effective leadership. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Sarah's episode: Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠ Connect with Sarah: LinkedIn | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Live Video! Meet our Live Video Q+A Panel guests: Jeff Sieh is an international speaker and consultant who focuses on visual marketing, podcasting, and live video. He hosts the Social Media News Live show and podcast as well as “Head Beard” at Manly Pinterest Tips. Jeff has been fortunate enough to work with some incredible corporations and individual brands, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. Connect with Jeff: ⁠LinkedIn⁠ | ⁠Instagram⁠ Learn More About Social Media News Live: socialmedianewslive.com Lou Mongello is a former attorney who left the practice of law, sold his house, and moved to Florida to pursue and share his passion for all things Disney, and help others build their business and brand. Lou is the host/producer of WDW Radio, which was named Best Travel Podcast for 9 consecutive years, and is in the top 1% of podcasts worldwide. Lou is also an author and host of a live, weekly WDW Radio show. Connect with Lou: ⁠LinkedIn⁠ | ⁠Instagram | Facebook⁠ Visit Lou's Website Listen in for a look at why live video is an effective medium for deepening relationships with your consumers, Jeff and Lou's strategies for building engaging live video shows, what platforms they utilize for seamlessly streaming and engaging with viewer comments, their tips for getting started, and more. ____ Related resources: Branded podcasts / live shows ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Download the Dream Career Game Plan!⁠ ⁠Check out our website!⁠ ⁠Join our email list!⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ ⁠