Marketing Happy Hour

This week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match Group's ARCHER and OkCupid. In this episode, Michael outlines how each brand is breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant. We also talk through the fact that today’s consumers are CRAVING personalization and real life connection with the brands they know and love (yes, including and especially dating apps!), and Michael shares 5 strategy essentials to keep in mind during your brand's first 100 days - a callback to his experience launching ARCHER. Here's a peek at what we cover in this episode: [00:03:41] - Michael shares a peek into his background in brand and communications, spending 5 years agency side before a cold message from OkCupid's former CMO led to his involvement with the company. [00:06:45] - Michael explains how OkCupid and ARCHER are breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant in a crowded market. He also reveals how listening to the dating community's pain points and gathering data helps his team at Match Group create marketing campaigns, and how he's seen consumer behavior highly favor personalization and real life connection. [00:13:18] - Michael gives us a glimpse at some of the fun campaigns he's been a part of at Match Group, and explains how brands can tap into timely holidays to execute creative partnerships. We also chat through how to make sure a partnership and/or collaboration feels seamless and intentional. [00:20:39] - Michael shares a few tips from an article he wrote for PR Week: 5 strategy essentials to keep in mind during your brand's first 100 days, including the advice to meet your consumer where they are...literally. He then touches on his nonprofit work and how he's continually inspired by the classes he teaches at NYU and UMass Amherst. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Michael's episode: How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes Brand Communications 101 | Kate Haldy of Anthropologie Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠ Check out OkCupid: Instagram | TikTok Check out Archer: Instagram | TikTok Connect with Michael: Instagram | LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠

We're excited to introduce you to Katie Fawkes, Director of Marketing at Ecamm Network. In this episode, Katie dives into the impact you and/or your brand can have on your audience by tapping into live video. Katie Fawkes' Bio: Katie Fawkes is the Director of Marketing at Ecamm Network where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them reach their goals and grow their business through video and live streaming. In addition to heading up Ecamm’s Marketing team, Katie is also the co-host of the video podcast, The Flow. ____ Listen to our panel episode on Live Video with Lou Mongello of WDW radio and Jeff Sieh of Social Media News Live! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Connect with Katie on LinkedIn⁠ Learn more about Ecamm Network: ⁠ecamm.live | YouTube | Instagram | Community Facebook Group | Discord Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠Threads⁠⁠ | Twitter | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie are bringing you along with us in the journey of launching our own media company, MHH Media. Currently in its "soft launch" stage, we recently debuted our newest podcast under the MHH Media umbrella - The Social Media Diaries Podcast - and in this episode we're sharing a behind the scenes look at where we're headed and how you can join in on the fun, starting with our Podcast Launch Strategy Guide. Here's a peek at what we cover in this episode: [00:03:35] - Erica and Cassie introduce the vision for MHH Media and explain where we're headed...learn why we love podcasting as a content medium and how the podcast industry is expected to grow in 2024. [00:14:10] - Learn more about our Podcast Launch Strategy Guide, an interactive resource from MHH Media that takes you through the 5 key steps from initial idea to the launch and execution of your own podcast. [00:18:50] - Hear from The Social Media Diaries co-hosts Karly Thompson and Kyrsten Schlyer on how the Podcast Launch Strategy Guide allowed them to easily step into their podcasting journey. Then, hear from Lindsey Habenicht, Founder and CEO of Good Press, as she explains how the Podcast Launch Strategy Guide has changed the game in navigating her podcast's pre-launch phase. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Mentioned in this episode: ⁠Grab your Podcast Strategy Launch Guide here!⁠ Learn more about MHH Media Listen in to MHH Media's newest podcast: The Social Media Diaries Follow along with Good Press: goodpress.io | Instagram ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠

Join Matthew Kantner, a Marketing and Creative Talent Director at Creative People, as he shares valuable insights for job seekers in the marketing field. He discusses the importance of adaptability during career transitions and the role of feedback in job searching. Matthew offers tips on crafting impactful resumes that showcase achievements and emphasizes the power of networking, especially on LinkedIn. He also highlights personal branding and the importance of building genuine connections to support career growth.

This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together. Here's a peek at what we cover in this episode: [00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more. [00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry. [00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Jacynth's episode: Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keep up with Jacynth: TikTok | Instagram | LinkedIn Check out Our Place: fromourplace.com | Instagram | TikTok Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠

We're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public relations strategies to get you good press for your good work. Lindsey Habenicht's bio: A forward-thinking PR professional, speaker, and certified life and success coach, Lindsey founded Good Press with a unique vision: to combine the heart and hustle of a grassroots non-profit with the intensity and action of a political campaign. We’re on a mission to completely shift the scope of marketing by telling stories that help business leaders, influencers, and aspiring changemakers (like you!) elevate their impact and do good, for good. Lindsey holds a graduate certificate in storytelling and content marketing from the University of Washington, a Master’s in public relations from Georgetown University, and a professional portfolio ranging from supporting the marketing efforts of small business to executing campaign work in the nation’s capital. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠Connect with Lindsey: Instagram | LinkedIn Check out Good Press: goodpress.io | Instagram | LinkedInConnect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.  Here's a peek at what we cover in this episode: [00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on. [00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives. [00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers. [00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Shannon's episode: How to Find a Mentor | Matthew Miller of Orlando Informer Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero The Importance of Efficient Processes | Business Consultant Chelsea Brinkley ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Shannon on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

We're excited to introduce you to Matthew Miller, Senior Director of Operations, Technology, and Business Development at Orlando Informer. In this episode, Matthew shares how to find the perfect mentor that aligns with your career goals and values. Matthew Miller's bio: Matthew started his career in the theme park industry in 2010, and over the past decade, he has helped design projects for both Disney and Universal. Matthew spent the majority of his time at Universal Parks & Resorts as a theme park technologist, working to develop attractions and guest experiences for the parks in Orlando, Hollywood, Beijing, and Osaka. While working around the globe, Matthew helped create iconic attractions such as Transformers: The Ride 3D, The Wizarding World of Harry Potter, and Super Nintendo World. Matthew's personal views and opinions on both theme parks and leadership have been shared as a featured guest on Spotify, Hubbard Radio Network, Amazon Music, and iHeartRadio. As an accomplished Keynote speaker, Matthew has spoken to crowds ranging from 10 to 10,000 audience members at locations such as the University of Florida, University of Central Florida, Orlando World Center Marriott, 30 Rockefeller Plaza, and Glad Tidings Assembly of God in Wewahitchka, FL. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠ Connect with Matthew: LinkedIn | Instagram Check out Orlando Informer: orlandoinformer.com | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

This week, Erica and Cassie catch up with fashion industry social media manager Kelsea Cozad. In this episode, Kelsea passes along her 10+ years of social media knowledge, including her insight into and perspective around leading social media during unprecedented times, how the industry has changed since 2014, and how to navigate challenges with empathy and tact. She also gives us her take on how she believes social media will evolve in 2024 and advice for learning your audience and getting clear on your brand's social media goals. Here's a peek at what we cover in this episode: [00:03:45] - Kelsea shares a look into her 10-year background in social media, first working in the agency space and gaining experience in a variety of industries present in the Columbus, OH area (like tech and retail), then moving from a digital marketing generalist into the concentration of social media brand-side, and explains how the social media landscape has changed since 2014. [00:08:41] - Kelsea gives us a peek into her day to day role as social media manager at a large fashion brand, working to deliver their brand purpose to their consumer. She also walks through her team's current priorities: creating and distributing short form video content, building a community, and fostering a better understanding of the quality of their product. [00:11:17] - Kelsea shares more about her experience leading social media during unprecedented times and provides her best advice for brands navigating rough social sentiment about their brand or global events in general, including how to respond to comments in an empathetic and understanding way while meeting the consumer where they are for their underlying request. [00:19:01] - Kelsea lets us in on her 2024 predictions for social media and why she says she's excited to see what happens as we "hard sprint in opposite directions" in the space. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kelsea's episode: ⁠⁠⁠Building an Engaging Brand on Social Media | Jack Appleby of Future Social⁠⁠⁠ ⁠⁠Brand Communications 101 | Kate Haldy of Anthropologie⁠⁠ ⁠⁠Top Social Media Tips by Platform | Bri Reynolds of Lyft⁠⁠ ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Kelsea: Instagram | LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠

We're excited to introduce you to Markable AI: an all-in-one tool designed for creators and brands alike to simplify your social experience and interactions with consumers. In this episode, Cassie and Erica sit down with Markable AI Founder and CEO Joy Tang to uncover the helpful features that Markable AI offers - like smart deep links, AI-powered shoppable bios, automated DMs, viral product recommendations, collage generation, AI-powered caption inspiration, and more! This episode is sponsored by Markable AI: visit this link to download the app, start your 7-day free trial, and use our referral code (espitz) for 2500 FREE deep link clicks. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ Connect with Joy: ⁠joy@markable.ai Follow Markable AI on Instagram Visit ⁠this link⁠ to download the Markable AI app, start your 7-day free trial, and use our referral code (espitz) for 2500 FREE deep link clicks. Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠