

Marketing Happy Hour
Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving.
Learn more: https://www.marketinghappyhr.com/
Learn more: https://www.marketinghappyhr.com/
Episodes
Mentioned books

Jan 30, 2024 • 24min
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
Join Matthew Kantner, a Marketing and Creative Talent Director at Creative People, as he shares valuable insights for job seekers in the marketing field. He discusses the importance of adaptability during career transitions and the role of feedback in job searching. Matthew offers tips on crafting impactful resumes that showcase achievements and emphasizes the power of networking, especially on LinkedIn. He also highlights personal branding and the importance of building genuine connections to support career growth.

Jan 25, 2024 • 23min
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together.
Here's a peek at what we cover in this episode:
[00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more.
[00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry.
[00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jacynth's episode:
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Keep up with Jacynth: TikTok | Instagram | LinkedIn
Check out Our Place: fromourplace.com | Instagram | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Jan 23, 2024 • 16min
Get Good Press for Your Good Work | Lindsey Habenicht of Good Press
We're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public relations strategies to get you good press for your good work.
Lindsey Habenicht's bio: A forward-thinking PR professional, speaker, and certified life and success coach, Lindsey founded Good Press with a unique vision: to combine the heart and hustle of a grassroots non-profit with the intensity and action of a political campaign. We’re on a mission to completely shift the scope of marketing by telling stories that help business leaders, influencers, and aspiring changemakers (like you!) elevate their impact and do good, for good.
Lindsey holds a graduate certificate in storytelling and content marketing from the University of Washington, a Master’s in public relations from Georgetown University, and a professional portfolio ranging from supporting the marketing efforts of small business to executing campaign work in the nation’s capital.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Lindsey: Instagram | LinkedIn
Check out Good Press: goodpress.io | Instagram | LinkedInConnect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Jan 18, 2024 • 31min
The Intersection of Sales and Marketing | Shannon Powers of Hewlett Packard Enterprise
This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.
Here's a peek at what we cover in this episode:
[00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on.
[00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives.
[00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers.
[00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Shannon's episode:
How to Find a Mentor | Matthew Miller of Orlando Informer
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Shannon on LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Jan 16, 2024 • 24min
How to Find a Mentor | Matthew Miller of Orlando Informer
We're excited to introduce you to Matthew Miller, Senior Director of Operations, Technology, and Business Development at Orlando Informer. In this episode, Matthew shares how to find the perfect mentor that aligns with your career goals and values.
Matthew Miller's bio: Matthew started his career in the theme park industry in 2010, and over the past decade, he has helped design projects for both Disney and Universal. Matthew spent the majority of his time at Universal Parks & Resorts as a theme park technologist, working to develop attractions and guest experiences for the parks in Orlando, Hollywood, Beijing, and Osaka. While working around the globe, Matthew helped create iconic attractions such as Transformers: The Ride 3D, The Wizarding World of Harry Potter, and Super Nintendo World.
Matthew's personal views and opinions on both theme parks and leadership have been shared as a featured guest on Spotify, Hubbard Radio Network, Amazon Music, and iHeartRadio. As an accomplished Keynote speaker, Matthew has spoken to crowds ranging from 10 to 10,000 audience members at locations such as the University of Florida, University of Central Florida, Orlando World Center Marriott, 30 Rockefeller Plaza, and Glad Tidings Assembly of God in Wewahitchka, FL.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Matthew: LinkedIn | Instagram
Check out Orlando Informer: orlandoinformer.com | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Jan 11, 2024 • 27min
How to Navigate Challenges on Social Media | Social Media Manager Kelsea Cozad
This week, Erica and Cassie catch up with fashion industry social media manager Kelsea Cozad. In this episode, Kelsea passes along her 10+ years of social media knowledge, including her insight into and perspective around leading social media during unprecedented times, how the industry has changed since 2014, and how to navigate challenges with empathy and tact. She also gives us her take on how she believes social media will evolve in 2024 and advice for learning your audience and getting clear on your brand's social media goals.
Here's a peek at what we cover in this episode:
[00:03:45] - Kelsea shares a look into her 10-year background in social media, first working in the agency space and gaining experience in a variety of industries present in the Columbus, OH area (like tech and retail), then moving from a digital marketing generalist into the concentration of social media brand-side, and explains how the social media landscape has changed since 2014.
[00:08:41] - Kelsea gives us a peek into her day to day role as social media manager at a large fashion brand, working to deliver their brand purpose to their consumer. She also walks through her team's current priorities: creating and distributing short form video content, building a community, and fostering a better understanding of the quality of their product.
[00:11:17] - Kelsea shares more about her experience leading social media during unprecedented times and provides her best advice for brands navigating rough social sentiment about their brand or global events in general, including how to respond to comments in an empathetic and understanding way while meeting the consumer where they are for their underlying request.
[00:19:01] - Kelsea lets us in on her 2024 predictions for social media and why she says she's excited to see what happens as we "hard sprint in opposite directions" in the space.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kelsea's episode:
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Brand Communications 101 | Kate Haldy of Anthropologie
Top Social Media Tips by Platform | Bri Reynolds of Lyft
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kelsea: Instagram | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Jan 9, 2024 • 28min
A Must Have All-In-One Tool for Creators and Brands | Joy Tang of Markable AI
We're excited to introduce you to Markable AI: an all-in-one tool designed for creators and brands alike to simplify your social experience and interactions with consumers. In this episode, Cassie and Erica sit down with Markable AI Founder and CEO Joy Tang to uncover the helpful features that Markable AI offers - like smart deep links, AI-powered shoppable bios, automated DMs, viral product recommendations, collage generation, AI-powered caption inspiration, and more!
This episode is sponsored by Markable AI: visit this link to download the app, start your 7-day free trial, and use our referral code (espitz) for 2500 FREE deep link clicks.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Joy: joy@markable.ai
Follow Markable AI on Instagram
Visit this link to download the Markable AI app, start your 7-day free trial, and use our referral code (espitz) for 2500 FREE deep link clicks.
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Jan 4, 2024 • 28min
Getting Silly on Social Media | Jack Hailey of Chili's
This week, Erica and Cassie are joined by Jack Hailey, Social Media Manager at Chili's. In this episode, Jack walks us through some of Chili's recent stunt marketing campaigns, explains how the team is able to gain approvals on out of the box ideas so quickly, and shares his predictions for the future of social media in 2024.
Here's a peek at what we cover in this episode:
[00:03:53] - Jack shares how he worked his way from host and bartender at his hometown Chili's to the marketing department at Chili's corporate office, first in community engagement and then managing social media for the brand. He gives us his best tips for moving around in your organization and how to network effectively, and shares a peek into some of his favorite Chili's projects like the Boyz II Men remix of Chili's iconic jingle, "Barbz Day" honoring superstar Nicki Minaj, and other social stunts that made their way into restaurants across the country.
[00:13:13] - Jack walks us through how he and the team are able to move so quickly on these stunt marketing campaigns and chats with us about the importance and impact of autonomy within your marketing team. He also shares his perspective on how to be confident while pitching ideas to your team that may be a bit out of the box.
[00:19:00] - Jack shares his predictions for social media in 2024 and how to set yourself apart as a social media marketer in the new year.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jack's episode:
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Brand Communications 101 | Kate Haldy of Anthropologie
Top Social Media Tips by Platform | Bri Reynolds of Lyft
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jack on Instagram
Check out Chili's on Social: Instagram | Twitter | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 28, 2023 • 25min
Cheers to 100 EPISODES of the Marketing Happy Hour Podcast 🥂
We're celebrating 100 full length episodes of the Marketing Happy Hour podcast! In this last episode of the year, Cassie and Erica are chatting through our 2023 highlights, our favorite episodes so far, our new freebie (more on this below), and our first ever paid digital product (more on this below, too!).
Snag your FREE Marketing Happy Hour starter kit here!
To celebrate our 100th episode milestone, we’ve created a fun cosmo-magazine style interactive resource for our listeners and community members: a Marketing Happy Hour starter kit!!
In this starter kit, you’ll find:
• info about Marketing Happy Hour’s co-hosts
• a quiz to find out what happy hour bev you should try
• our fave HH drink recipes
• a word search
• episode recommendations by subject area
• a printable MHH note taking guide
• a marketing term glossary
• our fave resources for marketing professionals
• career FAQs + advice from our guests
• a goal setting guide
• a printable daily planner sheet
• 2024 content inspo by month
+ more!!
Snag your FREE Marketing Happy Hour starter kit here!
Interested in starting your own podcast? Learn more about our comprehensive guide: Podcast Launch Strategy 101
We’re so grateful for you. Truly. And we’re so glad you’ve chosen to spend some of your valuable time investing in your career growth by tuning in to the Marketing Happy Hour podcast.
Thank you for listening, sharing your thoughts, and being a part of our community as we’ve worked to create a space to share the resources we wish we had when we were starting our careers!
We’re here for you, and no matter what life throws your way -- just know we’re cheering you on, always!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review (not sure how? Check out this how-to video for leaving a review on Apple Podcasts and Spotify!), as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.

Dec 26, 2023 • 15min
BONUS! Where are they now? | Bari Tippett of Auntie Anne's and Jamba
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Bari Tippett of Auntie Anne's and Jamba. Listen in to Bari's first MHH appearance earlier this year: How to be a Confident Marketer in 2023, then join us as we catch up with her this week and hear her 2024 predictions for social media!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Bari: LinkedIn | Instagram | Twitter
Follow Auntie Anne's: LinkedIn | Instagram | Twitter | TikTok
Follow Jamba: LinkedIn | Instagram | Twitter | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.