Marketing Happy Hour UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
This week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising brands at Sephora on marketing best practices, her perspective that UGC is the new "word-of-mouth," how Sephora identifies and collaborates with influencers, and her best advice for marketers at any stage in their career, but especially early on.
Here's a peek at what we cover in this episode:
[00:03:43] - Andrea shares her background in PR, email marketing, and marketing project management. She explains how she approaches community building in the context of brand marketing by encouraging brands at Sephora to build relationships with their audiences and find opportunities to authentically connect with their consumers.
[00:11:01] - Andrea uncovers the current trends she finds most impactful and how UGC (User Generated Content) is incredible for brands to get direct feedback on their products and is truly the new "word of mouth."
[00:14:01] - Andrea shares how Sephora identifies and collaborates with influencers and creators.
[00:18:36] - Andrea shares excellent early career advice - like the importance of networking, being kind, staying curious, paying attention, being nimble, working hard, advocating for yourself, and remembering your "why" when you're caught up in every day tasks.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Andrea's episode:
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
The Inside Scoop on Influencer Marketing | Tristen Dewar of Amazon Fashion
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