Marketing Happy Hour Practical Email + Podcast Strategy Tips | Content Strategist Conor Brown
This week, Cassie interviews Podcaster, Blogger, Travel Agent and Digital Marketing Professional Conor Brown. In this episode, Conor shares practical email and podcast tips that will propel your business forward, explains why storytelling is an integral part of any content strategy, and provides a unique perspective on working full time while pursuing a side hustle.
Here's a peek at what we cover in this episode:
[00:03:45] - Conor shares his career journey thus far - from studying communications and being a part of the Disney College Program to eventually falling in love with email marketing and helping families plan their perfect Disney vacations. He also gives us his best advice for professionals who work full time and simultaneously pursue a side hustle.
[00:11:29] - Conor explains how businesses can effectively incorporate storytelling into their content strategy and reveals the key elements to a compelling brand story.
[00:21:00] - Conor talks through the process of starting a podcast and what to consider when concepting a show.
[00:27:46] - Conor shares unique, practical email strategy tips to help brands stand out in their consumer's inbox - including advice on personalization, segmenting, and list growth.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Conor's episode:
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
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