Under the Influence with Terry O'Reilly

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.  Hosted on Acast. See acast.com/privacy for more information.

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames. Hosted on Acast. See acast.com/privacy for more information.

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.  Hosted on Acast. See acast.com/privacy for more information.

This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. Hosted on Acast. See acast.com/privacy for more information.

This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign fails. Hosted on Acast. See acast.com/privacy for more information.

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. Hosted on Acast. See acast.com/privacy for more information.

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. Hosted on Acast. See acast.com/privacy for more information.

We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network.Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories.I have a story, too. The first time I met Stuart.Enjoy.  Hosted on Acast. See acast.com/privacy for more information.

To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth,giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them– or not. Hosted on Acast. See acast.com/privacy for more information.

Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.