

Dynamic Duos: The Famous Partnerships in Advertising
Sep 23, 2023
This week's podcast explores the famous partnerships in advertising, including Nike's Phil Knight and ad agency creative director Dan Wieden, Steve Jobs and Creative Director Lee Clow, and temperamental winery owner Julio Gallo and his tough creative director Hal Riney. They also discuss the successful campaign that centered around a client who looked like a chicken.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
David Oglevy: The Founder of Oglevy and Mather
02:16 • 4min
The Power of Small Teams and the Importance of Partnership in Advertising
06:14 • 8min
The Rise and Fall of Bartles and James
14:30 • 6min
The Partnership that Branded Chickens
21:00 • 15min
The Naming of Nike and Introduction to 'The Briefing Room' Podcast
35:47 • 2min