Under the Influence with Terry O'Reilly cover image

Under the Influence with Terry O'Reilly

Dynamic Duos: The Famous Partnerships in Advertising

Sep 23, 2023
This week's podcast explores the famous partnerships in advertising, including Nike's Phil Knight and ad agency creative director Dan Wieden, Steve Jobs and Creative Director Lee Clow, and temperamental winery owner Julio Gallo and his tough creative director Hal Riney. They also discuss the successful campaign that centered around a client who looked like a chicken.
32:37

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Quick takeaways

  • The success of famous ad agency/client relationships often relies on mutual trust, creative freedom, and a direct one-on-one relationship.
  • Partnerships between individuals who share a disdain for conventional advertising and a vision for doing things differently can lead to groundbreaking campaigns and industry-leading success.

Deep dives

Creating a Personal Relationship for Effective Advertising

The first story discusses the successful partnership between Hal Rynie, an advertising veteran, and Ernest Gallo, the CEO of Gallo Winery. Rynie developed a direct one-on-one relationship with Gallo, which earned his trust and allowed for creative freedom. This led to the creation of a beautifully crafted campaign called 'All the Best,' and later the iconic Bartles and James commercials. The dynamic duo's relationship and mutual respect were key to the success of the advertising.

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