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15min chapter
Dynamic Duos: The Famous Partnerships in Advertising
Under the Influence with Terry O'Reilly
The Partnership that Branded Chickens
This chapter explores the successful partnership between Frank Perdue and Ed McCabe in creating a popular advertising campaign for Perdue chicken. It discusses how McCabe's understanding of Perdue's unique chicken obsession led to fun and successful commercials, resulting in a significant increase in sales.
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