Under the Influence with Terry O'Reilly Ask Terry (From the AOP Archives)
Nov 25, 2023
Listeners submit intriguing questions about the advertising world, including negative political advertising, bad local commercials, and what background actors really say. Terry answers and surprises with insights into the power of television in Eisenhower's re-election, the decline and potential return of jingles in advertising, the impact of award-winning commercials on sales, and the unconventional Geico Caveman commercials.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Power of Television in Eisenhower's Re-election
01:58 • 18min
The Decline and Possible Return of Jingles in Advertising
20:17 • 2min
The Impact of Award-Winning Commercials on Sales
22:24 • 3min
Unconventional Advertising: Geico-Caveman Commercials
25:35 • 4min
Surprising Answers, Annoying Commercials, and Award-Winning Ads
30:01 • 3min