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Ask Terry (From the AOP Archives)

Under the Influence with Terry O'Reilly

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The Decline and Possible Return of Jingles in Advertising

Exploring the disappearance of jingles in advertising and the potential for a comeback, the host delves into the history and impact of jingles in creating brand memorability. They discuss the decline of jingles since the 1980s and question if they could see a resurgence in the future.

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