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Ask Terry (From the AOP Archives)

Under the Influence with Terry O'Reilly

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Unconventional Advertising: Geico-Caveman Commercials

This chapter explores the unconventional advertising strategy used by Geico with their Caveman commercials. The hosts discuss how these ads, although unrelated to insurance, aimed to create a memorable and attention-grabbing advertisement for Geico's easy-to-use website.

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