Under the Influence with Terry O'Reilly
Three Foot Marketing
Oct 7, 2023
This episode explores the power of the last three feet in marketing, where 75% of shopping decisions are made. Discover how stores use design, technology, and psychology to influence your decisions. Dive into the tug-of-war between stores and brands on the battlegrounds of those three feet.
28:38
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- In-store marketing in the last three feet of the shopping experience significantly influences consumer behavior and purchasing decisions by strategically placing products and persuasive messaging near the cash register to entice customers.
- Store design, including the strategic placement of products such as the dairy case at the back, end caps, and shelf positioning, plays a crucial role in influencing purchasing decisions and grabbing shoppers' attention.
Deep dives
The Power of Influence at the Cash Register
In-store marketing exerts a significant influence on consumer behavior and purchasing decisions in the last three feet of the shopping experience. The Smith Brothers' cough drop business in the 1800s was one of the first examples of exerting influence at the moment of purchase. Their smart marketing tactics, such as placing a sign asking shopkeepers to give customers a nickel in change, led to impulsive purchases of their cough drops. This approach, now known as 3-foot marketing, is applied in retail stores worldwide. It demonstrates the importance of strategically placing products and persuasive messaging near the cash register to entice customers.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
