Under the Influence with Terry O'Reilly
Copycat Brands
Jan 13, 2024
This podcast explores the world of copycat brands, from Walmart's Wumart in China to the success of a copycat cookie overtaking the original. It delves into copyright infringement cases in the music industry and the coffee shop industry, highlighting cases like Dumb Starbucks and the South Butt. The podcast also discusses the legal actions faced by Down-N-Out and the rivalry between Oreo and Hydrox as copycat brands. Overall, it navigates the complexity of parody versus infringement in the world of copycat brands.
27:18
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Quick takeaways
- Copycat brands risk legal battles by imitating successful original brands, often leading to lawsuits and controversy.
- The Oreo cookie, now the best-selling cookie in the world, started as a copycat of Hydrox but surpassed its rival through effective marketing and distribution.
Deep dives
Copycat Brands and Legal Battles
Copycat brands often find themselves in legal battles when attempting to ride on the success of an original brand. Whether it's mimicking a logo, menu, or overall image, these copycats risk facing lawsuits. Examples include the case of Dumb Starbucks, where a comedian used parody laws to create a coffee shop resembling Starbucks, and the South Butt clothing line, which parodied the North Face brand. Other cases involve In-N-Out Burger successfully suing Down-N-Out in Australia and Oreo becoming a top-selling cookie despite being a copycat of Hydrox.
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