4min chapter

Under the Influence with Terry O'Reilly cover image

Copycat Brands

Under the Influence with Terry O'Reilly

CHAPTER

The Complexity of Copycat Brands

This chapter explores the fine line between parody and infringement in the world of copycat brands, discussing cases such as Jimmy Winkleman's parodies, the audacious challenge of Dumb Starbucks, and the success story of Oreo as a revenge cookie.

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