The Complexity of Copycat Brands

This week, we look at copycat brands.

Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.

You may like Walmart here, but there’s a Wumart in China.

You may like North Face apparel, but did you know there was a South Butt brand?

And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world.

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