Under the Influence with Terry O'Reilly

Sounds That Sell

Dec 5, 2023
This podcast explores the history and decline of advertising jingles, the power of pop songs in commercials, and the evolution of jingles and sonic branding. It specifically focuses on the use of jingles in insurance advertising, examining how they help insurance companies stand out and combat negative perceptions. The podcast also discusses alternative strategies and predicts the eventual fading away of jingles in advertising.
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