

Sounds That Sell
Dec 5, 2023
This podcast explores the history and decline of advertising jingles, the power of pop songs in commercials, and the evolution of jingles and sonic branding. It specifically focuses on the use of jingles in insurance advertising, examining how they help insurance companies stand out and combat negative perceptions. The podcast also discusses alternative strategies and predicts the eventual fading away of jingles in advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Evolution and Decline of Jingles in Advertising
02:53 • 11min
The Power of Pop Songs in Advertising
14:23 • 8min
The Evolution of Commercials and Jingles
22:19 • 3min
Jingles and Sonic Branding in Insurance Advertising
25:08 • 10min
The Impact of Jingles in Insurance Advertising
35:02 • 4min