Under the Influence with Terry O'Reilly
Sounds That Sell
Dec 5, 2023
This podcast explores the history and decline of advertising jingles, the power of pop songs in commercials, and the evolution of jingles and sonic branding. It specifically focuses on the use of jingles in insurance advertising, examining how they help insurance companies stand out and combat negative perceptions. The podcast also discusses alternative strategies and predicts the eventual fading away of jingles in advertising.
35:51
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Quick takeaways
- Jingles in advertising have evolved from simple spoken-word ads in the 1920s to catchy and memorable music pieces.
- Insurance companies have continued to use jingles as they make their services more memorable and establish an emotional connection with consumers.
Deep dives
The Evolution of Jingles
Jingles have been used in advertising since the early 1920s, starting with simple spoken-word ads. The use of music in commercials quickly became popular, and jingles evolved to become catchier and more memorable. Insurance companies embraced jingles as a way to make their services more relatable and engaging.
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