Sounds That Sell
Under the Influence with Terry O'Reilly
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Jingles and Sonic Branding in Insurance Advertising
This chapter discusses the use of jingles and sonic branding in advertising, specifically in the insurance industry. The speakers highlight how jingles and sonic branding help insurance companies become top of mind for consumers, who often view insurance as a boring or serious topic. The chapter also touches on the association of insurance with negative vibes and how music can put a positive spin on it.
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