Under the Influence with Terry O'Reilly cover image

Sounds That Sell

Under the Influence with Terry O'Reilly

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The Evolution of Commercials and Jingles

This chapter covers the changes in commercials and jingles over time, from longer jingles with catchy choruses to shorter digital ads with spoken word slogans. It also explores how insurance companies have adapted their jingles, incorporating slogans and hiring celebrities.

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