Created with Jon Youshaei

Jay Alto, a creativity expert and thumbnail maestro, has collaborated with top YouTubers like MrBeast and Ryan Trahan. He discusses the crucial elements that make a great thumbnail, emphasizing color and messaging. Jay reveals the extensive prep work behind viral videos, sharing insights into Ryan's creative process. He hilariously critiques thumbnails from notable creators, including Mark Rober and MrBeast, while offering tips on how to sustainably grow your own YouTube channel.

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; ) Chapters: 00:00 - 00:38: Who is Zach King? 00:39 - 01:35: Presented by HubSpot 01:36 - 04:47: Zach's Creative Process: Then vs Now 04:48 - 05:46: Using Prompts to Spark Ideas 05:47 - 07:24: T-Sheet" Brainstorming 07:25 - 13:44: Example Video: Step-By-Step 13:45 - 15:52: The Extra 10% 15:53 - 18:29: Process for Long-Form Videos 18:30 - 21:21: How Zach Makes Money 21:22 - 24:04: Comparing Pay: TikTok vs YouTube 24:05 - 28:39: YouTube Strategy 2023 28:40 - 29:48: Higher Budget Videos 29:49 - 33:14: Solo Creators vs Teams 33:15 - 34:14:  Another Bite: Presented by HubSpot 34:15 - 34:50: Zach's Hiring Rules 34:51 - 37:27: What YouTubers Can Learn From Hollywood 37:38 - 39:22: The Rise of Twitter Creators? 39:23 - 42:28: Most Expensive Videos 42:29 - 46:25: Re-creating "The 9-5" for creators 46:26 - 51:21:  Future of Filmmaking Follow me on: ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram

Former YouTuber with over 25 million subscribers, Liza Koshy, discusses why she left YouTube, hosting the Met Gala, voice acting in Transformers, and her current roles in acting and directing. She talks about her creative process, filming techniques, unique hosting style, and the transition from solo work to collaborations. Liza shares insights on saying no to large sums, her team size, vocal impressions, and her big goals. She also mentions Obama's advice and the significance of self-evolution in content creation.

I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out. Timestamps: 00:00-Who Is Tana Mongeau? 00:46-Presented by HubSpot 01:56-TanaCon: What Really Happened 05:48-Picking Better People To Work With  08:11-Red Flags Most Creators Overlook 09:24-The 30% & Double Standards  11:13-Regrets  12:34-$605M Wedding to Jake Paul  15:59-Inside Tana's Business 16:23-HubSpot Presents: Create Like The Greats 16:59-Inside Tana's Business (continued) 19:06-Prioritization: "You're not Bloomingdale's"  20:20-Tana's products (and not doing what MrBeast did) 22:57-Leaving enough money on table to buy an island 24:54-Tana's income streams & how much she makes 28:25-Living with David Dobrik & Future of Content Houses 30:46-Beating MrBeast for Creator of the Year 32:54-Tana in 5 years  Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram

I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone. Timestamps: 00:00 - 01:10 Meet Terry Crews 01:11 - 01:51 Presented by HubSpot 01:52 - 05:25 Terry predicted this 25 years ago  05:26 - 06:48 Using NFL To build portfolio in...art?  06:49 - 08:11 Toy Story ruined Terry's animation career  08:12 - 12:57 Arnold Schwarzenegger story 12:58 - 16:05 Preparing for famous White Chicks role  16:06 - 17:49 Using “typecasting” to your advantage  17:50 - 20:33 "Creating your own sport"  20:34 - 20:56 Working with Old Spice  20:57 - 21:42 The Shine Online  21:43 - 23:58 Why working with Old Spice was "dangerous"  23:59 - 28:25 Terry's Deepfake & using AI  28:26 - 29:38 Deepfakes create new acting opportunities  29:39 - 35:47 Impact of deepfakes on copyright and remixes  35:48 - 38:47 "No medium is beneath me"  38:49 - 42:03 Working with Zach King & creative process  42:04 - 43:09 Surprise Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram

YouTube's wildest creator, Danny Duncan, shares untold stories of his early years, his successful businesses, and how he's sold $150 million of merch. Topics include his motivation, early days on YouTube, pranks, being homeless, launching 'Virginity Rocks', turning jokes into million dollar brands, dealing with copycats, and his contributions to the community.

Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube channel, how to start a YouTube channel, Shorts, monetization and the future of YouTube. Timestamps: (00:00 - 00:40) Intro (00:41 - 02:07) Working with MrBeast (02:08 - 03:55) Finding Great Video Ideas (03:56 - 08:12) Writing Killer Intros & Titles (08:13 - 10:25) Thumbnail Breakdown  (10:26 - 11:01) When It's Okay To Sacrifice Retention  (11:02 - 11:34) How To Make Shorts (11:35 - 14:20) Testing New Formats   (14:21- 18:10) How Paddy Makes $50-100K Per Month (18:11- 19:15) Future of YouTube Follow me on: ⁠YouTube⁠ ⁠TikTok⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram

I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor.  Today, Hayden Hillier-Smith co-hosts a podcast with Jordan Orme called The Editing Podcast where he's had guests such as Ryan Trahan and Colin and Samir and he's also edited for MrBeast (including the recent "1,000 Blind People See For The First Time"), Sam & Colby, Alex Wassabi and more. Timestamps: (00:00) Teaser  (00:47) How it started   (01:48) Editing the vlogs  (03:30) Did Logan give direction?  (04:15) Editing with humor  (05:23) Logan's "Style Guide"  (06:56) Breaking records  (09:41) Tough moments  (11:00) Making better, more mature videos  (12:52) Eureka moments  (14:20) Editing with emotion   (15:45) 3 elements of a "good cut"  1 (16:39) Good vs Bad Storytelling (example)  (18:20) "Traditional editing" mistakes  (19:45) How Hayden Makes Money  (23:19) Looking Ahead Follow me on: YouTube TikTok LinkedIn Twitter Instagram

I answer your questions after 8 years working inside YouTube & Instagram. Here’s our top questions from last week with timestamps below. How do you stand out on Instagram in 2023 | (00:54) What’s Instagram’s new “Broadcast” feature | (03:08) Should you pay for Meta Verified? Was that a good move? | (06:26) How to improve your YouTube Shorts? What do payouts look like? | (12:10) What YouTube’s new CEO mean for creators? | (18:31) Is “How To” content dead? | (24:48) If you have a question for next episode, join our Discord community of 1,600 creators: www.Discord.gg/Created Or DM me on Instagram anytime: @Youshaei

Peter McKinnon, a talented photographer and filmmaker with over 5 million YouTube subscribers, reveals the secrets behind his meteoric rise. He shares how a mere $0.55 inspired him to quit his job and pursue his passion for content creation. Discover how he carved out his unique space in a crowded market, learned filmmaking from Casey Neistat, and the power of genuine collaborations in building his brand. McKinnon also discusses the impact of sound in storytelling and his strategies for making photography engaging in today’s digital landscape.