

Created with Jon Youshaei
Jon Youshaei
Ex-YouTube and Instagram employee Jon Youshaei interviews MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC and known as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and the latest trends in the Creator Economy.
Episodes
Mentioned books

Feb 27, 2024 • 32min
The Dude Perfect Interview
I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.Chapters0:00 - 1:34 Meet Dude Perfect1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?3:15 - 6:04 Almost Quitting Dude Perfect6:04 - 7:39 First Brand Deal7:39 - 11:59 Traditional Careers vs YouTube11:59 - 16:28 Biggest Argument16:28 - 20:49 Saying No To Big Deals21:16 - 23:35 Dude Perfect's Creative Process23:35 - 27:17 $100M Dude Perfect World...The Next Disney?27:45 - 30:16 Launching New Products in Walmart30:16 - 32:12 The Team Behind Dude PerfectSubscribe to my newsletter: https://created.news/Join my Discord Community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Jan 19, 2024 • 56min
Bryce Hall: TikTok's Bad Boy Millionaire (Interview)
I interviewed Bryce Hall, known as TikTok’s “bad boy.” But there’s much more to his story. He’s a master of social media with 33M total followers, but Hall’s had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae.Chapters00:00 - 1:31- Who Is Bryce Hall?1:31 - 4:39 Bryce vs. Austin McBroom4:39 - 6:21 Controversies & Paparazzi6:21 - 8:40 Start Of Sway House8:40 - 12:46 Making Money On Social Media12:46 - 19:53 The Truth About Bryce’s Arrest19:53 - 21:50 Boxing & Break Up With Addison21:50 - 23:51 Playing The Villain23:51 - 27:38 Bryce’s Bare Knuckle Fight27:38 - 28:20 Bryce Calls Out KSI, Deji, Austin McBroom28:20 - 29:01 How Much Did Bryce Make Last Year?29:01 - 33:36 Bryce’s Best & Worst Deals33:36 - 34:30 Bryce’s Message To Brands34:30 - 36:10 Bryce’s Beef With Logan Paul?36:10 - 38:06 Is Bryce The Next Tom Cruise?38:06 - 39:27 Playing The Villain Pt. 239:27 - 41:48 Filming Skill House With 50 Cent41:38 - 43:44 Bryce’s Childhood & Bullying43:44 - 48:46 Bryce’s Start Live Streaming48:46 - 51:16 Getting Swarmed In Public51:16 - 52:11 Future of Bryce Hall52:11 - 55:36 Bryce Reacts to “I’m Not A Fighter”Subscribe to my newsletter: https://created.news/Join my Discord Community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Nov 30, 2023 • 43min
The Untold Story of Dream: YouTube's Masked Millionaire
I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music. Chapters:00:00 - 01:41 Who's Dream?01:42 - 04:35 Reflecting on Face Reveal04:36 - 05:16 Getting More Personal05:17 - 08:17 What Caused Change in Views?08:18 - 12:33 Strategy for 30M Subscribers in 2 Years12:34 - 14:43 Rise of Faceless YT Channels?14:44 - 23:44 Dream SMP & "Losing" Money To Make It Bigger 23:45 - 25:50 Saying No To Big Money 25:51 - 28:29 Biggest Paychecks28:30 - 30:10 Genius of Dream's Biggest YT Series30:17 - 34:07 Music Industry vs Creator Economy34:08 - 35:31 World Record for BTS Video?35:32 - 38:00 Questioning "Best Practices" 38:01 - 42:11 Getting Non-Gamers To Care About Gaming42:12 - 43:22 What's Next & Easter EggsSubscribe to my newsletter: https://created.news/Join my Discord community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Oct 25, 2023 • 2h 9min
Why YouTube's Biggest Channel Sold for $0 (Smosh Interview)
I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years.In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).Chapters00:00 - 00:57 Who Is Smosh?00:57 - 01:42 Presented By HubSpot01:42 - 02:20 The Untold Story of Smosh 02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got10:55 - 19:07 Growing A Creator Business19:07 - 28:31 Creative Frustration & Breakthrough28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed35:47 - 39:40 Rules for Working With Best Friends39:40 - 48:53 Anthony's Solo Creator Career48:53 - 52:18 Ian Re-defines Smosh 52:18 - 52:52 HubSpot Presents: Finding Founders52:52 - 56:35 How Smosh Nearly Ended56:35 - 1:05:55 Finding Smosh A New Home1:05:55 - 1:08:34 Ian & Anthony's Secret Meetings1:08:34 - 1:22:09 Buying Back Smosh1:22:09 - 1:32:38 How Big Is Smosh Today? 1:32:38 - 1:41:34 Economics Of Smosh & Memberships 1:41:34 - 1:45:11 Creating Sustainable Content1:45:11 - 1:49:56 Smosh’s Production Process1:49:56 - 1:55:35 Sketch Writing Process1:55:35 - 2:02:19 Adapting To The Algorithm2:02:19 - 2:09:17 What’s Next For Smosh?Subscribe to my newsletter: https://created.news/Join my Discord community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

4 snips
Sep 19, 2023 • 34min
How Matthew Beem Solved The "MrBeast Problem" (Interview)
Matthew Beem, a YouTuber who took out loans to fund his dreams, discusses his collaborations with MrBeast and Logan Paul. Topics include standing out in the challenge genre, top retention tips for creators, and balancing editing with storytelling.

Aug 24, 2023 • 22min
The Man MrBeast Hired To Grow His Channel (Jay Alto Interview)
Jay Alto, a creativity expert and thumbnail maestro, has collaborated with top YouTubers like MrBeast and Ryan Trahan. He discusses the crucial elements that make a great thumbnail, emphasizing color and messaging. Jay reveals the extensive prep work behind viral videos, sharing insights into Ryan's creative process. He hilariously critiques thumbnails from notable creators, including Mark Rober and MrBeast, while offering tips on how to sustainably grow your own YouTube channel.

Aug 2, 2023 • 51min
How Zach King Built His $500M Empire (Interview)
I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )Chapters:00:00 - 00:38: Who is Zach King?00:39 - 01:35: Presented by HubSpot01:36 - 04:47: Zach's Creative Process: Then vs Now04:48 - 05:46: Using Prompts to Spark Ideas05:47 - 07:24: T-Sheet" Brainstorming07:25 - 13:44: Example Video: Step-By-Step13:45 - 15:52: The Extra 10%15:53 - 18:29: Process for Long-Form Videos18:30 - 21:21: How Zach Makes Money21:22 - 24:04: Comparing Pay: TikTok vs YouTube24:05 - 28:39: YouTube Strategy 202328:40 - 29:48: Higher Budget Videos29:49 - 33:14: Solo Creators vs Teams33:15 - 34:14: Another Bite: Presented by HubSpot34:15 - 34:50: Zach's Hiring Rules34:51 - 37:27: What YouTubers Can Learn From Hollywood37:38 - 39:22: The Rise of Twitter Creators?39:23 - 42:28: Most Expensive Videos42:29 - 46:25: Re-creating "The 9-5" for creators46:26 - 51:21: Future of Filmmaking Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Jul 18, 2023 • 48min
Why YouTube's Biggest Star Left (Liza Koshy Interview)
Former YouTuber with over 25 million subscribers, Liza Koshy, discusses why she left YouTube, hosting the Met Gala, voice acting in Transformers, and her current roles in acting and directing. She talks about her creative process, filming techniques, unique hosting style, and the transition from solo work to collaborations. Liza shares insights on saying no to large sums, her team size, vocal impressions, and her big goals. She also mentions Obama's advice and the significance of self-evolution in content creation.

Jul 11, 2023 • 34min
Why Tana Mongeau Can't Be Cancelled (Interview)
I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out.Timestamps:00:00-Who Is Tana Mongeau?00:46-Presented by HubSpot01:56-TanaCon: What Really Happened05:48-Picking Better People To Work With 08:11-Red Flags Most Creators Overlook09:24-The 30% & Double Standards 11:13-Regrets 12:34-$605M Wedding to Jake Paul 15:59-Inside Tana's Business16:23-HubSpot Presents: Create Like The Greats16:59-Inside Tana's Business (continued)19:06-Prioritization: "You're not Bloomingdale's" 20:20-Tana's products (and not doing what MrBeast did)22:57-Leaving enough money on table to buy an island24:54-Tana's income streams & how much she makes28:25-Living with David Dobrik & Future of Content Houses30:46-Beating MrBeast for Creator of the Year32:54-Tana in 5 years Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Jun 28, 2023 • 44min
How Terry Crews Is Changing Hollywood...Again (Interview)
I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone. Timestamps:00:00 - 01:10 Meet Terry Crews01:11 - 01:51 Presented by HubSpot01:52 - 05:25 Terry predicted this 25 years ago 05:26 - 06:48 Using NFL To build portfolio in...art? 06:49 - 08:11 Toy Story ruined Terry's animation career 08:12 - 12:57 Arnold Schwarzenegger story 12:58 - 16:05 Preparing for famous White Chicks role 16:06 - 17:49 Using “typecasting” to your advantage 17:50 - 20:33 "Creating your own sport" 20:34 - 20:56 Working with Old Spice 20:57 - 21:42 The Shine Online 21:43 - 23:58 Why working with Old Spice was "dangerous" 23:59 - 28:25 Terry's Deepfake & using AI 28:26 - 29:38 Deepfakes create new acting opportunities 29:39 - 35:47 Impact of deepfakes on copyright and remixes 35:48 - 38:47 "No medium is beneath me" 38:49 - 42:03 Working with Zach King & creative process 42:04 - 43:09 SurpriseFollow me on: YouTube TikTok LinkedIn Twitter Instagram